Replacement Guide

How to Build Your Own Data 360

Replace Data 360 with a custom build. The World's #1 Customer Data Platform (CDP)

Weekend Project
17 features19 integrationsOne weekend

Estimated Timeline

Based on 17 features at Weekend Project difficulty, expect about One weekend with AI-assisted development.

1
Setup & scaffolding
2 hours
2
Core features
4-6 hours
3
Polish & deploy
2 hours

Recommended Tech Stack

Next.js 14

Full-stack React framework with API routes and server components

Supabase

PostgreSQL database, auth, and real-time subscriptions

Tailwind CSS

Utility-first styling for rapid UI development

Key Features to Replicate

Top features across 8 categories. See all 17 features

Data Management(4 features)

Data Mapping

Prepare new data for seamless consumption using a click-and-drag interface to standardize and map incoming data to the data model

Identity Resolution

Understand how different types of data captured in different systems tie back to a single individual using user-defined rules to link disconnected records

Unified Customer Profile

Unlock all data from any source across the business to gain insight into customers and increase their lifetime value

Zero-Copy Data Access

Unify and leverage non-CRM or third-party data without physically moving or copying it using two-way data access between Salesforce and partners like Snowflake or Google BigQuery

AI(3 features)

Agentforce SegmentationAI

Create target audience segments in minutes by describing the target audience in natural language, which the agent translates into segment attributes without SQL

Build or Bring Your Own AI ModelAI

Create custom predictive AI models from scratch with clicks not code or bring in existing models using integrations with Amazon SageMaker, Google Vertex AI, and Databricks

Foundation for AgentforceAI

Make Agentforce more effective by connecting and harmonizing all structured and unstructured data so Agentforce can analyze and determine the best action

Activation(1 features)

Seamless Activation to Any ChannelAI

Activate data across any channel with personalized recommendations, real-time decisioning, and automated journeys powered by Agentforce

Advertising(1 features)

First-Party Advertising

Reduce wasted ad spend through more relevant advertising campaigns powered by consented data with direct activation integrations to ad partners like Google, Meta, Amazon, and LinkedIn

Analytics(1 features)

Segment and Calculated Insights

Minimize external analytics tools by using Calculated Insights like lifetime value built with customer profile data and out-of-the-box dashboards combining customer and revenue data

CRM Integration(1 features)

Natively Built on CRM

Bring the operational customer profile into every workflow across the business with a single platform built on CRM powering alerts to sales, personalized ecommerce, and service recommendations

Data Collaboration(1 features)

Clean RoomsPremium

Provides a secure environment where organizations can collaborate with partners by analyzing combined datasets while preventing data from being moved or exposed, with AWS Clean Rooms integration

Integration(1 features)

Out-of-the-Box Connectors

Native connectivity to Salesforce apps, prebuilt integrations to cloud storage like Amazon S3, and ability to connect to any system with MuleSoft

Cost Calculator

Pricing data not available for Data 360. Check their website for current pricing.

Ready to Build?