Lotame vs Marin Software
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Lotame offers fewer features (13 vs 53) and fewer integrations (3 vs 23). Starting price: Lotame at Contact Sales vs Marin Software at $500/mo. Lotame has 13 unique features while Marin Software has 53 unique features, with 0 features in common.
| Lotame | Marin Software | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 13 | 53 |
| AI-Powered Features | 1 | 13 |
| Starting Price | Contact Sales | $500/mo |
| Pricing Tiers | 0 | 3 |
| Integrations | 3 | 23 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 40% | 100% |
Feature Comparison by Category
AI (0 vs 5)
| Feature | Lotame | Marin Software |
|---|---|---|
| Anomaly Detector | ||
| Forecasting | ||
| Forecasting Models | ||
| Insights | ||
| Marin Advisor |
Advertising (1 vs 0)
| Feature | Lotame | Marin Software |
|---|---|---|
| Private Marketplace (PMP) Curation |
Analytics & Reporting (1 vs 0)
| Feature | Lotame | Marin Software |
|---|---|---|
| Audience Insights |
Attribution (0 vs 2)
| Feature | Lotame | Marin Software |
|---|---|---|
| Amazon Attribution | ||
| Marin Attribution |
Audience Management (2 vs 1)
| Feature | Lotame | Marin Software |
|---|---|---|
| Audience Creation & Modeling | ||
| Audience Enrichment | ||
| Audience Hub |
Audience Targeting (1 vs 0)
| Feature | Lotame | Marin Software |
|---|---|---|
| Curated Marketplaces |
Automation (0 vs 9)
| Feature | Lotame | Marin Software |
|---|---|---|
| Ad Study Automation | ||
| Bulk Uploads | ||
| Campaign Creation | ||
| Dynamic Campaigns | ||
| Keyword Expansion | ||
| Marin Scripts | ||
| Multi-edit | ||
| Rules & Templates | ||
| Scheduled Actions |
Bidding (0 vs 8)
| Feature | Lotame | Marin Software |
|---|---|---|
| Awareness Targeting | ||
| Cooperative Bidding | ||
| Dynamic Actions | ||
| Dynamic Bidding Goals | ||
| Full-funnel Bidding | ||
| Inventory Bidding | ||
| Marin Bidding | ||
| Media Spend Bidding |
Budget Management (0 vs 2)
| Feature | Lotame | Marin Software |
|---|---|---|
| Budget Pacing | ||
| Dynamic Spend Allocation |
Collaboration (1 vs 0)
| Feature | Lotame | Marin Software |
|---|---|---|
| Collaboration: Insights & Targeting |
Data Collaboration (1 vs 0)
| Feature | Lotame | Marin Software |
|---|---|---|
| Spherical Platform |
Data Management (1 vs 2)
| Feature | Lotame | Marin Software |
|---|---|---|
| Data Retention | ||
| First-Party Data Onboarding & Management | ||
| Intraday Data |
Data Marketplace (1 vs 0)
| Feature | Lotame | Marin Software |
|---|---|---|
| Lotame Data Exchange |
Ecommerce (0 vs 1)
| Feature | Lotame | Marin Software |
|---|---|---|
| SmartFeed |
Enterprise (0 vs 1)
| Feature | Lotame | Marin Software |
|---|---|---|
| Scale |
Identity (1 vs 0)
| Feature | Lotame | Marin Software |
|---|---|---|
| Identity Resolution & Activation |
Integration (0 vs 4)
| Feature | Lotame | Marin Software |
|---|---|---|
| BI Connect | ||
| CRM Connect | ||
| Publisher Integrations | ||
| Revenue Connect |
Integrations (1 vs 0)
| Feature | Lotame | Marin Software |
|---|---|---|
| Partner Connections |
Planning (0 vs 1)
| Feature | Lotame | Marin Software |
|---|---|---|
| Marketing Calendar |
Reporting (0 vs 13)
| Feature | Lotame | Marin Software |
|---|---|---|
| Analytics Grid | ||
| Analytics to Action | ||
| Auto-populate Dimensions | ||
| Automation Impact Dashboard | ||
| Change Columns | ||
| Charting | ||
| Custom Metrics | ||
| Dimensions | ||
| Filters | ||
| Reporting | ||
| Reporting by Device | ||
| Saved Views | ||
| Shareable Dashboards |
Revenue Optimization (1 vs 0)
| Feature | Lotame | Marin Software |
|---|---|---|
| Revenue & Monetization |
Services (0 vs 2)
| Feature | Lotame | Marin Software |
|---|---|---|
| Managed Services | ||
| Marin for Agencies |
Social Media (0 vs 1)
| Feature | Lotame | Marin Software |
|---|---|---|
| Message Booster |
Tracking (0 vs 1)
| Feature | Lotame | Marin Software |
|---|---|---|
| URL Builder |
Video Advertising (1 vs 0)
| Feature | Lotame | Marin Software |
|---|---|---|
| CTV Targeting |
Unique Features
Only in Lotame (13)
Private Marketplace (PMP) Curation
Audience Insights
Audience Creation & Modeling
Audience Enrichment
Curated Marketplaces
Collaboration: Insights & Targeting
Spherical Platform
First-Party Data Onboarding & Management
Lotame Data Exchange
Identity Resolution & Activation
Partner Connections
Revenue & Monetization
CTV Targeting
Only in Marin Software (53)
Anomaly Detector
Forecasting
Forecasting Models
Insights
Marin Advisor
Amazon Attribution
Marin Attribution
Audience Hub
Ad Study Automation
Bulk Uploads
Campaign Creation
Dynamic Campaigns
Keyword Expansion
Marin Scripts
Multi-edit
Rules & Templates
Scheduled Actions
Awareness Targeting
Cooperative Bidding
Dynamic Actions
+ 33 more unique features
Want to build your own alternative to Lotame or Marin Software?
Analyze it with Reap