How to Build Your Own Infillion MediaMath
Replace Infillion MediaMath with a custom build. The DSP with composability at its core. API-first, AI-powered, and built for control, transparency, and flexibility.
Build Difficulty: 5/5
Build a working replacement in a weekend with AI tools
Estimated Timeline
Based on 27 features at Weekend Project difficulty, expect about One weekend with AI-assisted development.
Recommended Tech Stack
Full-stack React framework with API routes and server components
PostgreSQL database, auth, and real-time subscriptions
Utility-first styling for rapid UI development
Transactional and marketing email delivery
Key Features to Replicate
Top features across 8 categories. See all 27 features
Identity(3 features)
U.S. individuals mapped deterministically across devices and channels
Interoperable identity across UID2, RampID, ID5, and more
Privacy-safe identity spine that connects people, households, and behaviors across every screen
Integration(3 features)
Layer CRM data for audience activation and targeting
Seamlessly plug in identity, data, and measurement partners for end-to-end interoperability
Activate campaigns through REST APIs for complete programmatic control and flexibility
Measurement(3 features)
Footfall attribution powered by first-party location data showing who visits, where, and for how long
Measure any outcome with trusted partners from brand lift to sales impact for complete closed-loop view of performance
Real-time brand lift measured directly within ads through zero-party surveys with no extra tags or guesswork
AI(2 features)
Intelligent, AI-driven optimization engine that learns and acts in real time with full transparency and visibility into every signal and decision
Every signal and decision is visible from bid to budget with no black boxes or guesswork
Audience Management(2 features)
Create and activate lookalike audiences based on first-party data
Opt-in location and survey data for zero- and first-party precision targeting
Campaign Management(2 features)
Switch between managed, self-serve, or agentic modes instantly as teams scale without disrupting campaigns
Seamlessly run campaigns across video, display, audio, CTV, and digital out-of-home channels
Creative(2 features)
World-class creative as-a-service to build interactive experiences that drive measurable brand and performance results
Proprietary, high-impact format delivering 25-40% higher recall and 2x engagement versus industry norms
Reporting(2 features)
Transparent, always-on performance data updated three times daily for continuous optimization
Understand which variables move ROI, CPA, and engagement metrics
Cost Calculator
Pricing data not available for Infillion MediaMath. Check their website for current pricing.