LinkedIn Ads

business.linkedin.com/marketing-solutions/ads
Marketing Automation
Weekend Project

Targeted Self-Serve Ads

How to Replace LinkedIn Ads

Overview

LinkedIn Ads is a self-serve advertising platform that connects businesses with over 1 billion professionals on the world's largest professional network. Create targeted ad campaigns to generate leads, increase brand awareness, and promote events with flexible pricing and multiple ad formats.

Features

16 features across 9 categories

Ad Format(4)

Dynamic AdsAI

Personalized ads at scale based on people's LinkedIn profile data, such as company name or job title, automatically personalized to each user

Sponsored Content

Media-rich ads that appear in targeted members' LinkedIn feeds on desktop, tablet, and mobile devices

Sponsored Messaging

Direct messages sent to your target audience through LinkedIn Messaging

Text Ads

Self-service, pay-per-click desktop ads that can be created in minutes

Analytics(2)

Conversion Tracking

Measure the true impact of your LinkedIn ads by tracking conversions

Reporting & Analytics

Measure the ROI of your LinkedIn ads with detailed reporting and analytics

Also in: Hugging Face, Notion, Smartsheet

Billing(2)

Flexible Pricing Options

Control your spend with flexible pricing options. Start with any budget and stop your LinkedIn ads at any time

Objective-Based Pricing

You're only charged when your specified billable event occurs, determined by your campaign objective

Also in: Insightly, Airtable, Obsidian

Business Profile(2)

LinkedIn Pages

Build your company's brand and build trust with your community through a LinkedIn Page

Showcase Pages

Showcase specific products, services, or initiatives under your company LinkedIn Page

Campaign Management(2)

Ad Auction System

Bidding system where your bid competes with other advertisers who want to reach the same target audience

Campaign Manager

Platform to create and manage LinkedIn ad campaigns

Campaign Strategy(1)

Objective-Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey

Also in: Taboola

Content Distribution(1)

Boosting

An easy way to reach new audiences by amplifying your best content

Lead Generation(1)

Lead Generation

Qualified leads come from a quality audience on LinkedIn

Targeting(1)

Audience Targeting

Target audience by job title, function, industry, and other professional attributes to reach the people who matter most to your business

Cost Calculator

Pricing data not available for LinkedIn Ads. Check their website for current pricing.

Build vs Buy

Should you build a LinkedIn Ads alternative or buy the subscription? Estimate based on 16 features.

Buy LinkedIn Ads

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$12,000
Maintenance$180/mo
3-year total$18,480
Dev time~1 months

Buying LinkedIn Ads saves ~$18,480 over 3 years vs building.

Estimates based on 16 features and a BuildScore of 5/5. Actual costs vary.

Integrations

1 known integrations

LinkedIn Audience Network