Snapchat Ads

forbusiness.snapchat.com
Social Media Management
Weekend Project

Reach Gen Z and Millennials on Snapchat

How to Replace Snapchat Ads

Overview

Snapchat Ads is a social media advertising platform that enables businesses to reach Gen Z and Millennials through immersive, full-screen ads. It allows advertisers to run campaigns with precise targeting, set flexible budgets, and achieve measurable business results including online sales, brand awareness, lead generation, and app installs. The platform reaches 75% of 13-34 year olds across over 25 countries.

Features

13 features across 9 categories

Account Management(1)

Business Account

Required account type for running ads on Snapchat through the Ads Manager.

Also in: Keeper, 1Password, Bitwarden

Ad Format(2)

Full-Screen Immersive Ads

Full-screen ad format that encourages viewers to learn more and drives interest through immersive experiences.

Sponsored SnapsPremium

New ad format that allows businesses to send Snaps directly to their audience and appear in Snapchat's Chat tab. Sponsored Snaps that get opened drive 2x higher conversions per full-screen ad view.

Analytics(1)

Reach Estimation

Get estimates of how many people your ads will reach and expected results when setting up campaigns.

Also in: Hugging Face, Notion, Smartsheet

Budget Management(1)

Flexible Budget Control

Set daily or lifetime budget limits in Snapchat Ads Manager with ability to start and stop ads at any time.

Also in: Melio, Plooto, Tipalti

Business Profile(1)

Public Profile

Business profile on Snapchat that can be discovered publicly, grow subscriber base, attract new customers, and sell products.

Campaign Management(1)

Snapchat Ads Manager

Central platform for creating ad campaigns, choosing objectives, targeting audiences, setting budgets, and uploading ads.

Campaign Objective(4)

App Install Objective

Campaign objective focused on driving app downloads and installations.

Brand Awareness Objective

Campaign objective aimed at increasing brand awareness among Gen Z and Millennials.

Lead Generation Objective

Campaign objective designed to generate quality leads from Snapchat users.

Online Sales Objective

Campaign objective focused on driving e-commerce sales through Snapchat ads.

Integration(1)

Shopify Integration

Direct integration with Shopify for e-commerce sales.

Also in: monday.com, Notion, Airtable

Targeting(1)

Precise Targeting

Advanced targeting capabilities that make it easy for ideal customers to find businesses, enabling high-quality lead generation.

Cost Calculator

Pricing data not available for Snapchat Ads. Check their website for current pricing.

Build vs Buy

Should you build a Snapchat Ads alternative or buy the subscription? Estimate based on 13 features.

Buy Snapchat Ads

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$12,000
Maintenance$180/mo
3-year total$18,480
Dev time~1 months

Buying Snapchat Ads saves ~$18,480 over 3 years vs building.

Estimates based on 13 features and a BuildScore of 5/5. Actual costs vary.

Integrations

1 known integrations