SaaSipedia

OpenX

openx.com
Marketing Automation
Weekend Project

Programmatic Advertising | Supply-Side Platform

How to Replace OpenX
Compare:vs DashThisvs Hippo Videovs Marin Software

Overview

OpenX is an independent supply-side platform (SSP) for programmatic advertising that offers omnichannel targeting capabilities, transparent value exchange between sellers and buyers, and responsible media solutions. The platform serves publishers and advertisers with direct access to quality inventory across all channels including CTV, with emphasis on addressability, transparency, and sustainability.

Features

10 features across 9 categories

Audience Management(1)

Addressability

Democratizes identity across all publishers on the open web, helping marketers plan and buy audiences

Also in: OneSignal, Moosend, Adobe Audience Manager

Audience Segmentation(1)

Voter Values CurationPremium

Allows buyers to curate deals based on voter values for political campaigns

Also in: Adobe for Business

Bidding(1)

Bidder Technology

Efficient and effortless implementation for programmatic bidding within existing technology stacks

Also in: Marin Software

Data Management(1)

Data Provider Network

Access to 250+ data providers for sophisticated targeting and audience solutions

Also in: monday.com, Notion, Airtable

Integrations(1)

Direct Publisher Integrations

70% direct publisher integrations providing access to quality inventory

Also in: ReadMe, Hugging Face, Setmore

Inventory Management(1)

OpenXSelect™Premium

Premium inventory offering providing quality and scale across direct publisher domains

Also in: Akaunting, ShipBob, AccountEdge

Platform Governance(1)

Transparency

Fair and transparent value exchange between sellers and buyers with independent technology approach

Sustainability(2)

Impact PMPsPremium

Powered by Givsly, enabling clients and partners to reduce environmental impact and support social initiatives

Responsibility/Net-Zero

First Net-Zero verified adtech company with environmental impact reduction capabilities

Also in: ShipBob, Ivanti, Nomad

Targeting(1)

Omnichannel Targeting

Targeting capabilities that extend across all channels, including CTV, fully interoperable with any data set and identity type

Cost Calculator

Pricing data not available for OpenX. Check their website for current pricing.

Build vs Buy

Should you build a OpenX alternative or buy the subscription? Estimate based on 10 features.

Buy OpenX

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$12,000
Maintenance$180/mo
3-year total$18,480
Dev time~1 months

Buying OpenX saves ~$18,480 over 3 years vs building.

Estimates based on 10 features and a BuildScore of 5/5. Actual costs vary.

Integrations

1 known integrations

Givsly