How to Build Your Own OpenX
Replace OpenX with a custom build. Programmatic Advertising | Supply-Side Platform
Build Difficulty: 5/5
Build a working replacement in a weekend with AI tools
Estimated Timeline
Based on 10 features at Weekend Project difficulty, expect about One weekend with AI-assisted development.
Recommended Tech Stack
Full-stack React framework with API routes and server components
PostgreSQL database, auth, and real-time subscriptions
Utility-first styling for rapid UI development
Transactional and marketing email delivery
Key Features to Replicate
Top features across 8 categories. See all 10 features
Sustainability(2 features)
Powered by Givsly, enabling clients and partners to reduce environmental impact and support social initiatives
First Net-Zero verified adtech company with environmental impact reduction capabilities
Audience Management(1 features)
Democratizes identity across all publishers on the open web, helping marketers plan and buy audiences
Audience Segmentation(1 features)
Allows buyers to curate deals based on voter values for political campaigns
Bidding(1 features)
Efficient and effortless implementation for programmatic bidding within existing technology stacks
Data Management(1 features)
Access to 250+ data providers for sophisticated targeting and audience solutions
Integrations(1 features)
70% direct publisher integrations providing access to quality inventory
Inventory Management(1 features)
Premium inventory offering providing quality and scale across direct publisher domains
Platform Governance(1 features)
Fair and transparent value exchange between sellers and buyers with independent technology approach
Cost Calculator
Pricing data not available for OpenX. Check their website for current pricing.