Replacement Guide

How to Build Your Own Kochava

Replace Kochava with a custom build. Omnichannel measurement for advertisers and publishers

Few Days
75 features11 integrations3-5 days

Estimated Timeline

Based on 75 features at Few Days difficulty, expect about 3-5 days with AI-assisted development.

1
Architecture & setup
Half day
2
Core features
2-3 days
3
Testing & polish
1 day

Recommended Tech Stack

Next.js 14

Full-stack React framework with API routes and server components

Supabase

PostgreSQL database, auth, and real-time subscriptions

Tailwind CSS

Utility-first styling for rapid UI development

Resend

Transactional and marketing email delivery

Key Features to Replicate

Top features across 8 categories. See all 75 features

Analytics(18 features)

A/B/n Testing

Statistical testing framework for campaign experiments and optimization

Ad Revenue MeasurementPremium

Track and measure in-app advertising revenue

AIM - Always-On Incremental MeasurementAIPremium

Next-generation marketing mix modeling platform designed for privacy-first, aggregated data

Cost Tracking

Track media costs across integrated partners

Cross-App Analytics

Analytics across multiple apps and platforms in real-time

+13 more in this category

Channel-Specific(9 features)

Apple Ads OptimizationPremium

Optimization solutions specifically for Apple Ads campaigns

Gaming Console Measurement (Xbox, PlayStation)Premium

Measurement for gaming consoles and platforms

IoT & Smart Device MeasurementPremium

Measurement for IoT devices including VR, smart watches, and smart home

Linear & Advanced TV

Measurement for linear and advanced television channels

Mobile Measurement (Android, Huawei, iOS)

Cross-platform mobile measurement for major mobile operating systems

+4 more in this category

AI(8 features)

Agentic AI OrchestrationAIPremium

AI agents for autonomous marketing task execution and optimization

AI Keyword SuggestionsAIPremium

Machine learning-based keyword suggestions for search ads campaigns

AI-Powered Ad Fraud PreventionAI

Machine learning-based fraud detection and prevention across all channels

AI-Powered Automation StudioAIPremium

AI-powered automation tools for campaign management and optimization

Integrative AI Hub - StationOneAIPremium

AI-powered hub for marketers and digital professionals combining measurement insights

+3 more in this category

Deep Linking(6 features)

App Clips & Instant Apps SupportPremium

Support for Apple App Clips and Google Instant Apps

Custom Domain Name/Vanity LinksPremium

Create branded deep links with custom domain names

Deferred Deep Linking

Deep linking that works even if the app is not yet installed

Enhanced Multi-Platform Deep LinkingPremium

Advanced deep linking capabilities across multiple platforms

Firebase Dynamic Links

Integration with Firebase Dynamic Links for cross-platform deep linking

+1 more in this category

User Engagement(6 features)

Deep Linking

Deep link technology to drive user engagement and app adoption

Dynamic Deep Linking

Context-aware deep linking that adapts to user and device state

QR Codes

QR code generation and tracking for offline-to-online user acquisition

Reengagement

Tools to re-engage dormant or inactive users

SmartLinks

Combination of deep linking and QR code technology for multi-channel engagement

+1 more in this category

Attribution(5 features)

Configurable AttributionPremium

Customize attribution models and window configuration by partner or tracker

Omnichannel App Attribution

Multi-touch attribution across mobile app channels

Owned Media Attribution

Attribution measurement for owned marketing channels

Paid Media Attribution

Multi-touch attribution for paid media campaigns

SKAdNetwork Solutions

Support for Apple's SKAdNetwork and attribution framework

Fraud Prevention(5 features)

Custom Fraud MitigationPremium

Customized fraud prevention strategies tailored to specific business needs

Customizable Fraud BlocklistPremium

Create custom fraud rules and blocklists based on business needs

Fraud ConsolePremium

Customizable fraud prevention console for setting rules and monitoring

Global Fraud Blocklist

Pre-built database of known fraudulent traffic sources

Traffic Verifier

Verification tools to validate traffic authenticity

Data Management(4 features)

BlockchainPremium

Blockchain technology for data transparency and verification

Custom Data ETL & PostbacksPremium

Custom extract, transform, load (ETL) processes and data postbacks

Data Retention

Configurable data retention policies

Historical Traffic ImportPremium

Import historical traffic and conversion data

Cost Calculator

Keep Paying Kochava

Monthly$500/mo
Yearly$6k/yr
5-Year Total$30k

Build It Yourself

Est. Build Time~8 hrs
Hosting$20/mo
DifficultyEasy

Total Cost Comparison

1 YearSave $5.8k
SaaS
$6k
DIY
$240
3 YearsSave $17.3k
SaaS
$18k
DIY
$720
5 YearsSave $28.8k
SaaS
$30k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 75 features at easy complexity.

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