Kissmetrics

kissmetrics.io
Analytics
Weekend Project

Event Analytics for Web, Mobile and More

How to Replace Kissmetrics

Overview

Kissmetrics is a behavioral analytics platform that tracks human behavior across web and mobile to help companies increase revenue. It enables users to understand customer lifecycles, reduce churn, and optimize marketing attribution. The platform simplifies analytics by tying every action to individual humans and providing actionable insights through an easy-to-use dashboard.

Features

21 features across 13 categories

Advanced Analytics(1)

Power SQLPremium

Advanced SQL querying capabilities for custom analysis

Attribution(1)

Multi-Channel Attribution

Figure out which avenues of marketing in your customer's journey ultimately lead to a conversion by tracking multiple touch points

Core Analytics(1)

Track Human Behavior

Track and monitor human behavior across web, mobile and other channels

Customer Insights(1)

Reduce Churn

Discover and improve how your customers are experiencing your product to reduce churn and increase revenue

Integration(1)

Simple Integrations

Run reports easily from one place without having to stitch together spreadsheets

Also in: monday.com, Notion, Airtable

Marketing Automation(1)

Email CampaignsPremium

Send email campaigns based on user behavior and segments

Also in: Lytics, Acxiom, Calendly

Reporting(8)

Activity Reports

Generate detailed activity reports on user behavior

Cohort ReportsPremium

Analyze groups of users who share characteristics or experiences within a time period

Dashboards

Core dashboarding functionality for visualizing analytics data

Funnel Reports

Analyze conversion funnels and drop-off points

Funnel Visualization

Track your entire funnel to analyze feature usage, active users, page views, and more to gain valuable insights into customer behavior

Metrics/KPIs

Track and monitor key performance indicators

Path Reports

Track the path users take through your product or website

Revenue ReportsPremium

Generate reports focused on revenue tracking and analysis

Also in: monday.com, Smartsheet, 1Password

Security(1)

Data Privacy Protection

Protect customer data from end to end with security designed to keep all customer information safe and confidential

Segmentation(1)

Populations

Segment and organize users into populations for targeted analysis

Support(2)

Expert OnboardingPremium

Guided onboarding session and setup with Kissmetrics experts

Technical Implementation ServicesPremium

Professional services for technical implementation and setup

Testing(1)

A/B TestingPremium

A/B test different designs and flows to see which sequences work best for your customers

UI/UX(1)

Simple Dashboard

Gain deep insights from all customer data with one easy to use dashboard that ties every action to a human

Pricing

Bronze

$25.99/mo
  • 10,000 monthly events
  • 1 user seat
  • 3 populations
  • Email support

Pay As You Go

Pay As You Go
  • Flexible pricing
  • For teams wanting flexibility

Silver

Popular
$299/mo
  • Up to 2M monthly events
  • 3 user seats
  • 1 domain tracked
  • 10 populations
  • Dashboard
  • Populations reports
  • Activity reports
  • Funnel reports
  • User search
  • Path reports
  • Guided onboarding
  • Priority email support

Gold

$499/mo
  • Up to 5M monthly events
  • 5-10 user seats
  • 3 domains tracked
  • 10-20 populations
  • Everything in Silver
  • Revenue reports
  • Cohort reports
  • Guided onboarding
  • Expert customer support

Platinum

Custom
  • 5M+ monthly events
  • Unlimited user seats
  • Unlimited domains tracked
  • Unlimited populations
  • Everything in Gold
  • Power SQL
  • A/B testing reports
  • Guided onboarding
  • Expert customer support
  • Account manager
  • Dedicated customer success

Cost Calculator

Keep Paying Kissmetrics

Monthly$25.99/mo
Yearly$312/yr
5-Year Total$1.6k

Build It Yourself

Est. Build Time~2 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 YearSave $72
SaaS
$312
DIY
$240
3 YearsSave $216
SaaS
$936
DIY
$720
5 YearsSave $359
SaaS
$1.6k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 21 features at very easy complexity.

Build vs Buy

Should you build a Kissmetrics alternative or buy the subscription? Estimate based on 21 features.

Buy Kissmetrics

Better Value
Monthly cost$259.9/mo
3-year total$9,356.4
Time to deployDays

Build Your Own

Development cost$12,000
Maintenance$180/mo
3-year total$18,480
Dev time~1 months

Buying Kissmetrics saves ~$9,123.6 over 3 years vs building.

Estimates based on 21 features and a BuildScore of 5/5. Actual costs vary.