Matomo vs Mouseflow
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Matomo offers more features (120 vs 81) and fewer integrations (18 vs 29). Starting price: Matomo at $29/mo vs Mouseflow at $25/mo. Matomo has 119 unique features while Mouseflow has 80 unique features, with 1 features in common.
| Matomo | Mouseflow | |
|---|---|---|
| Category | Analytics | Analytics |
| Total Features | 120 | 81 |
| AI-Powered Features | 0 | 5 |
| Starting Price | $29/mo | $25/mo |
| Pricing Tiers | 4 | 5 |
| Integrations | 18 | 29 |
| Shared Features | 1 | |
| Shared Integrations | 3 | |
| Data Quality | 95% | 100% |
Feature Comparison by Category
AI (0 vs 1)
| Feature | Matomo | Mouseflow |
|---|---|---|
| Mina AI Assistant |
API (3 vs 0)
| Feature | Matomo | Mouseflow |
|---|---|---|
| API Segmentation Support | ||
| Administration API | ||
| Analytics API |
Account Management (0 vs 2)
| Feature | Matomo | Mouseflow |
|---|---|---|
| Multi-Organization Management | ||
| Multiple Domain Management |
Administration (7 vs 0)
| Feature | Matomo | Mouseflow |
|---|---|---|
| Easy One-Click Updates | ||
| Multi-Currency Support | ||
| SAML Login | ||
| Timezone Support | ||
| Unlimited Users Management | ||
| Unlimited Websites Management | ||
| White Label |
Alerts (1 vs 0)
| Feature | Matomo | Mouseflow |
|---|---|---|
| Custom Alerts |
Analytics (0 vs 1)
| Feature | Matomo | Mouseflow |
|---|---|---|
| Hover to Click Rate |
Automation (0 vs 2)
| Feature | Matomo | Mouseflow |
|---|---|---|
| Auto Segment Tagging | ||
| Auto-Capture Experience |
Benchmarking (0 vs 1)
| Feature | Matomo | Mouseflow |
|---|---|---|
| Industry Comparison |
Collaboration (0 vs 3)
| Feature | Matomo | Mouseflow |
|---|---|---|
| Comment on Sessions | ||
| Personal and Team Dashboards | ||
| Share Session Recordings |
Community (1 vs 0)
| Feature | Matomo | Mouseflow |
|---|---|---|
| Public Roadmap |
Compliance (0 vs 1)
| Feature | Matomo | Mouseflow |
|---|---|---|
| Consent Integration |
Conversion Optimization (0 vs 1)
| Feature | Matomo | Mouseflow |
|---|---|---|
| Conversion Funnel Analytics |
Conversion Tracking (3 vs 0)
| Feature | Matomo | Mouseflow |
|---|---|---|
| Conversion Funnels | ||
| Form Analytics | ||
| Goal Conversion Tracking |
Core Analytics (0 vs 3)
| Feature | Matomo | Mouseflow |
|---|---|---|
| 100% Recording Rate | ||
| Friction Detection | ||
| Session Replay |
Customization (4 vs 2)
| Feature | Matomo | Mouseflow |
|---|---|---|
| Community Themes | ||
| Custom Dimensions | ||
| Custom Logo Upload | ||
| Custom Variables | ||
| Customize Survey Colors & Branding | ||
| Remove Mouseflow Logo |
Data Capture (0 vs 2)
| Feature | Matomo | Mouseflow |
|---|---|---|
| Data Layer Capture | ||
| UTM Auto-Capture |
Data Export (1 vs 0)
| Feature | Matomo | Mouseflow |
|---|---|---|
| Data Export |
Data Import (1 vs 0)
| Feature | Matomo | Mouseflow |
|---|---|---|
| Server Log Import |
Data Management (5 vs 2)
| Feature | Matomo | Mouseflow |
|---|---|---|
| Automatic Data Deletion | ||
| Custom Tagging | ||
| Data Filtering & Segmentation | ||
| IP Exclusion | ||
| SQL Data Access | ||
| URL Parameter Exclusion | ||
| Unlimited Data Storage |
Data Warehouse (1 vs 0)
| Feature | Matomo | Mouseflow |
|---|---|---|
| Data Warehouse Connector |
Development (2 vs 0)
| Feature | Matomo | Mouseflow |
|---|---|---|
| Developer Zone | ||
| Programming Language Libraries |
Documentation (3 vs 0)
| Feature | Matomo | Mouseflow |
|---|---|---|
| FAQ | ||
| Glossary | ||
| User Guides |
Education (1 vs 0)
| Feature | Matomo | Mouseflow |
|---|---|---|
| Training Videos |
Error Detection (0 vs 1)
| Feature | Matomo | Mouseflow |
|---|---|---|
| JavaScript Error Detection |
Event Tracking (0 vs 1)
| Feature | Matomo | Mouseflow |
|---|---|---|
| Log User Events |
Export (0 vs 3)
| Feature | Matomo | Mouseflow |
|---|---|---|
| Data Exports | ||
| Download Funnel Data | ||
| Download Session Recordings |
Extensibility (1 vs 0)
| Feature | Matomo | Mouseflow |
|---|---|---|
| Open Marketplace |
Feedback (0 vs 6)
| Feature | Matomo | Mouseflow |
|---|---|---|
| Branch Logic | ||
| Feedback Surveys | ||
| Friction-Triggered Surveys | ||
| Multiple Question Types | ||
| NPS Score | ||
| Survey Triggers |
Form Optimization (0 vs 2)
| Feature | Matomo | Mouseflow |
|---|---|---|
| Form Analytics | ||
| Watch Submit Failures |
Friction Detection (0 vs 6)
| Feature | Matomo | Mouseflow |
|---|---|---|
| Automatic Friction Event Detection | ||
| Friction Development Tracking | ||
| Friction Insights | ||
| Friction Notifications | ||
| Mute Friction | ||
| Watch Friction Metrics |
Installation (1 vs 0)
| Feature | Matomo | Mouseflow |
|---|---|---|
| Fast Installation |
Integration (4 vs 4)
| Feature | Matomo | Mouseflow |
|---|---|---|
| Adobe CID Capture | ||
| CMS Plugins | ||
| Extended REST API Access | ||
| Google Analytics Data Importer | ||
| LDAP Integration | ||
| Open REST API | ||
| Plug & Play Integrations | ||
| Report Embedding |
Interaction Tracking (0 vs 1)
| Feature | Matomo | Mouseflow |
|---|---|---|
| Hovers & Hover Order Data |
Marketing (3 vs 0)
| Feature | Matomo | Mouseflow |
|---|---|---|
| Advertising Conversion Export | ||
| Campaign Tracking | ||
| Multi-Channel Conversion Attribution |
Mobile (3 vs 0)
| Feature | Matomo | Mouseflow |
|---|---|---|
| Mobile App | ||
| Mobile App Analytics with Android SDK | ||
| Mobile App Analytics with iOS SDK |
Monitoring (0 vs 1)
| Feature | Matomo | Mouseflow |
|---|---|---|
| Alerts & Notifications |
Open Source (1 vs 0)
| Feature | Matomo | Mouseflow |
|---|---|---|
| Open Source |
Optimization (1 vs 0)
| Feature | Matomo | Mouseflow |
|---|---|---|
| A/B Testing Platform |
Organization (0 vs 1)
| Feature | Matomo | Mouseflow |
|---|---|---|
| Group Similar Pages |
Performance (3 vs 1)
| Feature | Matomo | Mouseflow |
|---|---|---|
| Average Page Load Time | ||
| Page Performance Reports | ||
| Page Speed Performance Tracking | ||
| Site Speed and Page Speed Reports |
Privacy (12 vs 5)
| Feature | Matomo | Mouseflow |
|---|---|---|
| Consent Tracking | ||
| Cookie Disable Enforcement | ||
| Cookie-Less Analytics | ||
| Do Not Track Support | ||
| Enforced Customized Privacy Settings | ||
| Exclude IP Address by Default | ||
| Exclusion of Sensitive Form Elements | ||
| GDPR Compliance | ||
| GDPR Manager | ||
| IP Anonymization | ||
| Opt-Out Iframe | ||
| Personal Data Tracking | ||
| Referrer Anonymization | ||
| Restrict Recording by Location | ||
| User ID Pseudonymization |
Quality (1 vs 0)
| Feature | Matomo | Mouseflow |
|---|---|---|
| Quality Assurance |
Reporting (20 vs 2)
| Feature | Matomo | Mouseflow |
|---|---|---|
| 100% Accurate Data | ||
| All Websites Dashboard | ||
| Annotations | ||
| Custom Dashboards | ||
| Custom Reports | ||
| Customizable Dashboard | ||
| Ecommerce Analytics | ||
| Geolocation | ||
| Log Analytics | ||
| Media Analytics | ||
| Page Overlay | ||
| Pages Transitions | ||
| Real-time Data Updates | ||
| Revenue Metrics | ||
| Roll-Up Reporting |
SEO (2 vs 0)
| Feature | Matomo | Mouseflow |
|---|---|---|
| SEO Web Vitals | ||
| Search Engine Keywords Performance |
Security (2 vs 4)
| Feature | Matomo | Mouseflow |
|---|---|---|
| AES-256 Encryption | ||
| Audit Log | ||
| MFA and Strict Password Policy | ||
| SSO | ||
| Security Focus | ||
| User Permissions |
Segmentation (2 vs 0)
| Feature | Matomo | Mouseflow |
|---|---|---|
| User Cohorts | ||
| User Segmentation |
Session Management (0 vs 3)
| Feature | Matomo | Mouseflow |
|---|---|---|
| Mark Watched Sessions | ||
| Star Sessions | ||
| Tag Sessions |
Support (3 vs 5)
| Feature | Matomo | Mouseflow |
|---|---|---|
| Account Manager | ||
| Community Forums | ||
| Dedicated Customer Success Manager | ||
| Live Chat & Email Support | ||
| Long Term Support | ||
| Paid Support Plans | ||
| Personal Onboarding | ||
| Priority Support |
Tag Management (1 vs 0)
| Feature | Matomo | Mouseflow |
|---|---|---|
| Tag Manager |
Team Management (0 vs 1)
| Feature | Matomo | Mouseflow |
|---|---|---|
| Unlimited User Seats |
Technical (6 vs 0)
| Feature | Matomo | Mouseflow |
|---|---|---|
| High Traffic Compatibility | ||
| IPv4 and IPv6 Support | ||
| Intranet Support | ||
| Multi-Platform Support | ||
| Proxy Support | ||
| Unicode Support |
Tracking (19 vs 0)
| Feature | Matomo | Mouseflow |
|---|---|---|
| 404 Page Tracking | ||
| C# DotNet Tracker | ||
| Content Tracking | ||
| Cookie-Based Tracking | ||
| Cross-Domain Linking | ||
| Event Tracking | ||
| External Link Tracking | ||
| File Download Tracking | ||
| Java Tracking API Client | ||
| JavaScript Tracking API | ||
| Offline Tracking | ||
| PHP Tracking API Client | ||
| REST Tracking API | ||
| Search Engine Bot Tracking | ||
| Search Engine Tracking |
User Experience (2 vs 0)
| Feature | Matomo | Mouseflow |
|---|---|---|
| Heatmap Analytics | ||
| Session Recording |
User Journey (0 vs 5)
| Feature | Matomo | Mouseflow |
|---|---|---|
| Converted User Tracking | ||
| Customer Journey Mapping | ||
| Drop-off User Tracking | ||
| Journey Analytics | ||
| Save User Journeys |
Visualization (0 vs 8)
| Feature | Matomo | Mouseflow |
|---|---|---|
| Attention Heatmaps | ||
| Click Heatmaps | ||
| Friction Heatmaps | ||
| Geo Heatmaps | ||
| Interactive Heatmaps | ||
| Movement Heatmaps | ||
| Scroll Heatmaps | ||
| Website Heatmaps |
Unique Features
Only in Matomo (119)
Easy One-Click Updates
Multi-Currency Support
SAML Login
Timezone Support
Unlimited Users Management
Unlimited Websites Management
White Label
Custom Alerts
Administration API
Analytics API
API Segmentation Support
Public Roadmap
Conversion Funnels
Goal Conversion Tracking
Community Themes
Custom Dimensions
Custom Logo Upload
Custom Variables
Data Export
Server Log Import
+ 99 more unique features
Only in Mouseflow (80)
Multi-Organization Management
Multiple Domain Management
Mina AI Assistant
Hover to Click Rate
Auto Segment Tagging
Auto-Capture Experience
Industry Comparison
Comment on Sessions
Personal and Team Dashboards
Share Session Recordings
Consent Integration
Conversion Funnel Analytics
100% Recording Rate
Friction Detection
Session Replay
Customize Survey Colors & Branding
Remove Mouseflow Logo
Data Layer Capture
UTM Auto-Capture
Custom Tagging
+ 60 more unique features
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