Klipfolio vs Matomo

Side-by-side comparison of features, pricing, and integrations.

Quick Verdict

Klipfolio offers fewer features (63 vs 120) and fewer integrations (15 vs 18). Starting price: Klipfolio at $120/mo vs Matomo at $29/mo. Klipfolio has 63 unique features while Matomo has 120 unique features, with 0 features in common.

KlipfolioMatomo
CategoryAnalyticsAnalytics
Total Features63120
AI-Powered Features40
Starting Price$120/mo$29/mo
Pricing Tiers44
Integrations1518
Shared Features0
Shared Integrations3
Data Quality95%95%

Feature Comparison by Category

AI (4 vs 0)

FeatureKlipfolioMatomo
AI-Ready Data Structure
Integrated AI
Knowledge Graph
Natural Language Exploration

API (0 vs 3)

FeatureKlipfolioMatomo
API Segmentation Support
Administration API
Analytics API

Add-ons (1 vs 0)

FeatureKlipfolioMatomo
Extra Dashboards

Administration (0 vs 7)

FeatureKlipfolioMatomo
Easy One-Click Updates
Multi-Currency Support
SAML Login
Timezone Support
Unlimited Users Management
Unlimited Websites Management
White Label

Alerts (0 vs 1)

FeatureKlipfolioMatomo
Custom Alerts

Alerts & Monitoring (1 vs 0)

FeatureKlipfolioMatomo
Goals & Notifications

Analytics (9 vs 0)

FeatureKlipfolioMatomo
Calculations
Certified Metrics
Deep-Dive Exploration
Defined Metrics
Forecasting
Independent Exploration
Metric Catalog
Metric Overviews
Metric Tagging

Collaboration (2 vs 0)

FeatureKlipfolioMatomo
Klip Comments
Team Alignment and Collaboration

Community (0 vs 1)

FeatureKlipfolioMatomo
Public Roadmap

Conversion Tracking (0 vs 3)

FeatureKlipfolioMatomo
Conversion Funnels
Form Analytics
Goal Conversion Tracking

Customization (8 vs 4)

FeatureKlipfolioMatomo
Community Themes
Custom Colors & Indicators
Custom Dimensions
Custom Domain
Custom Logo Upload
Custom Theming
Custom Variables
Logo Upload
Tailored Dashboards
User and Account Properties
Viz Source Code View
White-Label

Dashboard Design (1 vs 0)

FeatureKlipfolioMatomo
Infinite Dashboard Layouts

Data Export (0 vs 1)

FeatureKlipfolioMatomo
Data Export

Data Import (0 vs 1)

FeatureKlipfolioMatomo
Server Log Import

Data Integration (4 vs 0)

FeatureKlipfolioMatomo
200+ Data Integrations
Connect to Spreadsheets
Data Warehouse Support
SQL & REST Connectors

Data Management (11 vs 5)

FeatureKlipfolioMatomo
Asset Management
Automatic Data Deletion
Automatic Data Refresh
Centralized Data Access
Data Modelling with Join
Data Prep
Debugging Tools
Dynamic Data Sources
IP Exclusion
Larger Data Sources
Near-Real-Time Refresh
Refresh Scheduling
SQL Data Access
URL Parameter Exclusion
Unlimited Data Storage

Data Quality (1 vs 0)

FeatureKlipfolioMatomo
Trust Overviews

Data Warehouse (0 vs 1)

FeatureKlipfolioMatomo
Data Warehouse Connector

Development (0 vs 2)

FeatureKlipfolioMatomo
Developer Zone
Programming Language Libraries

Documentation (0 vs 3)

FeatureKlipfolioMatomo
FAQ
Glossary
User Guides

Education (0 vs 1)

FeatureKlipfolioMatomo
Training Videos

Extensibility (0 vs 1)

FeatureKlipfolioMatomo
Open Marketplace

Infrastructure (1 vs 0)

FeatureKlipfolioMatomo
Dedicated Server

Installation (0 vs 1)

FeatureKlipfolioMatomo
Fast Installation

Integration (2 vs 4)

FeatureKlipfolioMatomo
API Access
CMS Plugins
Google Analytics Data Importer
LDAP Integration
Report Embedding
SQL Access & MCP Server

Interactivity (1 vs 0)

FeatureKlipfolioMatomo
Drill-Down

Marketing (0 vs 3)

FeatureKlipfolioMatomo
Advertising Conversion Export
Campaign Tracking
Multi-Channel Conversion Attribution

Mobile (0 vs 3)

FeatureKlipfolioMatomo
Mobile App
Mobile App Analytics with Android SDK
Mobile App Analytics with iOS SDK

Open Source (0 vs 1)

FeatureKlipfolioMatomo
Open Source

Optimization (0 vs 1)

FeatureKlipfolioMatomo
A/B Testing Platform

Performance (0 vs 3)

FeatureKlipfolioMatomo
Page Performance Reports
Page Speed Performance Tracking
Site Speed and Page Speed Reports

Privacy (0 vs 12)

FeatureKlipfolioMatomo
Consent Tracking
Cookie Disable Enforcement
Cookie-Less Analytics
Do Not Track Support
GDPR Compliance
GDPR Manager
IP Anonymization
Opt-Out Iframe
Personal Data Tracking
Referrer Anonymization
User ID Pseudonymization
Visits Log Disable

Quality (0 vs 1)

FeatureKlipfolioMatomo
Quality Assurance

Reporting (2 vs 20)

FeatureKlipfolioMatomo
100% Accurate Data
All Websites Dashboard
Annotations
Custom Reports
Customizable Dashboard
Ecommerce Analytics
Geolocation
Log Analytics
Media Analytics
PDF Reports
Page Overlay
Pages Transitions
Real-time Data Updates
Roll-Up Reporting
Row Evolution

SEO (0 vs 2)

FeatureKlipfolioMatomo
SEO Web Vitals
Search Engine Keywords Performance

Security (2 vs 2)

FeatureKlipfolioMatomo
Access Controls
Audit Log
Security Focus
Single Sign-On (SSO)

Segmentation (0 vs 2)

FeatureKlipfolioMatomo
User Cohorts
User Segmentation

Sharing (1 vs 0)

FeatureKlipfolioMatomo
Published Links

Support (7 vs 3)

FeatureKlipfolioMatomo
Community Forums
Dedicated Data Hero
Extensive Help Centre Resources
In-App Tips and Prompts
Long Term Support
Onboarding and Training
Paid Support Plans
Priority Support
Professional Services
Video Guides and Tutorials

Tag Management (0 vs 1)

FeatureKlipfolioMatomo
Tag Manager

Technical (0 vs 6)

FeatureKlipfolioMatomo
High Traffic Compatibility
IPv4 and IPv6 Support
Intranet Support
Multi-Platform Support
Proxy Support
Unicode Support

Templates (2 vs 0)

FeatureKlipfolioMatomo
Client Dashboard Templates
Template Gallery

Tracking (0 vs 19)

FeatureKlipfolioMatomo
404 Page Tracking
C# DotNet Tracker
Content Tracking
Cookie-Based Tracking
Cross-Domain Linking
Event Tracking
External Link Tracking
File Download Tracking
Java Tracking API Client
JavaScript Tracking API
Offline Tracking
PHP Tracking API Client
REST Tracking API
Search Engine Bot Tracking
Search Engine Tracking

UI/UX (1 vs 0)

FeatureKlipfolioMatomo
Dark Mode Support

User Experience (0 vs 2)

FeatureKlipfolioMatomo
Heatmap Analytics
Session Recording

Visualization (2 vs 0)

FeatureKlipfolioMatomo
30+ Visualizations
Real-Time Visualizations

Unique Features

Only in Klipfolio (63)

Extra Dashboards
AI-Ready Data Structure
Integrated AI
Knowledge Graph
Natural Language Exploration
Goals & Notifications
Calculations
Certified Metrics
Deep-Dive Exploration
Defined Metrics
Forecasting
Independent Exploration
Metric Catalog
Metric Overviews
Metric Tagging
Klip Comments
Team Alignment and Collaboration
Custom Colors & Indicators
Custom Domain
Custom Theming

+ 43 more unique features

Only in Matomo (120)

Easy One-Click Updates
Multi-Currency Support
SAML Login
Timezone Support
Unlimited Users Management
Unlimited Websites Management
White Label
Custom Alerts
Administration API
Analytics API
API Segmentation Support
Public Roadmap
Conversion Funnels
Form Analytics
Goal Conversion Tracking
Community Themes
Custom Dimensions
Custom Logo Upload
Custom Variables
Data Export

+ 100 more unique features

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