Brand24 vs Planoly
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Brand24 offers more features (73 vs 46) and fewer integrations (23 vs 27). Starting price: Brand24 at $199/mo vs Planoly at $15/mo. Brand24 has 71 unique features while Planoly has 44 unique features, with 2 features in common.
| Brand24 | Planoly | |
|---|---|---|
| Category | Social Media Management | Social Media Management |
| Total Features | 73 | 46 |
| AI-Powered Features | 12 | 6 |
| Starting Price | $199/mo | $15/mo |
| Pricing Tiers | 5 | 4 |
| Integrations | 23 | 27 |
| Shared Features | 2 | |
| Shared Integrations | 2 | |
| Data Quality | 100% | 73% |
Feature Comparison by Category
AI (11 vs 0)
| Feature | Brand24 | Planoly |
|---|---|---|
| AI Brand Assistant | ||
| AI Events Detection | ||
| AI Insights | ||
| AI Sentiment Analysis | ||
| AI Topics | ||
| Advanced Sentiment Analysis | ||
| Anomaly Detection | ||
| Emotion Analysis | ||
| Multi-language Support | ||
| Sentiment Analysis | ||
| Topic Analysis |
Account Management (0 vs 1)
| Feature | Brand24 | Planoly |
|---|---|---|
| Multi-Account Management |
Alerts (3 vs 0)
| Feature | Brand24 | Planoly |
|---|---|---|
| Custom Email Notifications | ||
| Push Notifications | ||
| Storm Alerts |
Analytics (18 vs 5)
| Feature | Brand24 | Planoly |
|---|---|---|
| AVE (Advertising Value Equivalency) | ||
| Analytics Dashboard | ||
| Audience Insights | ||
| Best Time to Post | ||
| Brand Awareness Measurement | ||
| Competitive Analysis | ||
| Context of Discussion | ||
| Customer Insights | ||
| Demographics | ||
| Engagement Tracking | ||
| Geo Analysis | ||
| Influence Score | ||
| Intent Analysis | ||
| Mentions Volume | ||
| Most Active Sites/Profiles |
Branding (0 vs 1)
| Feature | Brand24 | Planoly |
|---|---|---|
| Brand Kit |
Community Management (0 vs 2)
| Feature | Brand24 | Planoly |
|---|---|---|
| Comments Moderation | ||
| Direct Messages |
Competitor Analysis (2 vs 0)
| Feature | Brand24 | Planoly |
|---|---|---|
| Competitor Benchmarking | ||
| Voice Share |
Content (1 vs 0)
| Feature | Brand24 | Planoly |
|---|---|---|
| User-Generated Content (UGC) |
Content Creation (0 vs 8)
| Feature | Brand24 | Planoly |
|---|---|---|
| AI Caption Generator | ||
| Caption Editor | ||
| Caption Templates | ||
| Carousel Posts | ||
| GIF Support | ||
| Image Editing Tools | ||
| Location Tagging | ||
| User Tagging |
Content Management (0 vs 6)
| Feature | Brand24 | Planoly |
|---|---|---|
| Bulk Upload | ||
| Content Library | ||
| Content Repurposing | ||
| Duplicate Posts | ||
| Save Draft Posts | ||
| Video Upload Support |
Content Planning (0 vs 5)
| Feature | Brand24 | Planoly |
|---|---|---|
| Content Calendar | ||
| Content Calendar Export | ||
| Drag-and-Drop Scheduler | ||
| Feed Preview | ||
| Visual Feed Planner |
Content Strategy (0 vs 1)
| Feature | Brand24 | Planoly |
|---|---|---|
| Hashtag Suggestions |
Core Monitoring (1 vs 0)
| Feature | Brand24 | Planoly |
|---|---|---|
| Real-time Monitoring |
Data Access (1 vs 0)
| Feature | Brand24 | Planoly |
|---|---|---|
| Mobile App |
Data Management (3 vs 0)
| Feature | Brand24 | Planoly |
|---|---|---|
| Bulk Actions | ||
| Grouping Mentions | ||
| Tagging Mentions |
E-commerce (0 vs 1)
| Feature | Brand24 | Planoly |
|---|---|---|
| Shoppable Posts |
Filtering (3 vs 0)
| Feature | Brand24 | Planoly |
|---|---|---|
| Boolean Search | ||
| Mention Importance Filter | ||
| Smart Context Search |
Influencer Marketing (2 vs 0)
| Feature | Brand24 | Planoly |
|---|---|---|
| Finding Influencers | ||
| Influencer Analysis |
Integration (3 vs 2)
| Feature | Brand24 | Planoly |
|---|---|---|
| API Access | ||
| Microsoft Teams Integration | ||
| Slack Integration | ||
| Webhook Support |
Notifications (0 vs 1)
| Feature | Brand24 | Planoly |
|---|---|---|
| Smart Notifications |
Platform (0 vs 2)
| Feature | Brand24 | Planoly |
|---|---|---|
| Desktop Web App | ||
| Mobile App |
Publishing (0 vs 5)
| Feature | Brand24 | Planoly |
|---|---|---|
| Batch Scheduling | ||
| Instagram Post Scheduler | ||
| Reels Scheduling | ||
| Stories Planning | ||
| Timezone Support |
Reporting (10 vs 0)
| Feature | Brand24 | Planoly |
|---|---|---|
| Automated Reporting | ||
| Daily Reports | ||
| Excel Export | ||
| Infographics | ||
| PDF Reports | ||
| PowerPoint Export | ||
| QuickShare Reports | ||
| Report Creation | ||
| Weekly Reports | ||
| White-labelled Reports |
Search (1 vs 0)
| Feature | Brand24 | Planoly |
|---|---|---|
| Lightning Search |
Security (0 vs 2)
| Feature | Brand24 | Planoly |
|---|---|---|
| GDPR Compliance | ||
| Two-Factor Authentication |
Social Media (2 vs 0)
| Feature | Brand24 | Planoly |
|---|---|---|
| Hashtag Tracking | ||
| Trending Hashtags |
Support (11 vs 0)
| Feature | Brand24 | Planoly |
|---|---|---|
| Account Setup | ||
| Chat Support | ||
| Email Support | ||
| Help Center | ||
| Personal Success Manager | ||
| Personalized Q&A Sessions | ||
| Quarterly Business Reviews | ||
| Social Monitoring Consulting | ||
| Tailored Product Training | ||
| Video Support | ||
| Webinars |
Team Management (1 vs 4)
| Feature | Brand24 | Planoly |
|---|---|---|
| Add Extra Users | ||
| Approval Workflow | ||
| Content Collaboration Tools | ||
| Role-Based Access Control | ||
| Team Collaboration |
Unique Features
Only in Brand24 (71)
Advanced Sentiment Analysis
AI Brand Assistant
AI Events Detection
AI Insights
AI Sentiment Analysis
AI Topics
Anomaly Detection
Emotion Analysis
Multi-language Support
Sentiment Analysis
Topic Analysis
Custom Email Notifications
Push Notifications
Storm Alerts
AVE (Advertising Value Equivalency)
Brand Awareness Measurement
Context of Discussion
Customer Insights
Demographics
Engagement Tracking
+ 51 more unique features
Only in Planoly (44)
Multi-Account Management
Analytics Dashboard
Audience Insights
Best Time to Post
Competitive Analysis
Performance Reports
Brand Kit
Comments Moderation
Direct Messages
AI Caption Generator
Caption Editor
Caption Templates
Carousel Posts
GIF Support
Image Editing Tools
Location Tagging
User Tagging
Bulk Upload
Content Library
Content Repurposing
+ 24 more unique features
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