Buffer
buffer.comBuild Difficulty: 5/5
Build a working replacement in a weekend with AI tools
Your social media workspace
How to Replace BufferOverview
Features
46 features across 13 categories
AI(2)
Brainstorm ideas, rewrite content, and craft platform-specific posts
AI that learns your voice and sounds like you
Analytics(12)
Advanced analytics with unlimited history
Get basic analytics or in-depth reporting to learn what works and how to improve
Age, gender, and location insights
Basic engagement data on individual posts with 30-day history
Get suggestions for what, when, and how often to post based on your data
Add your logo and generate a cover page for reports
Pull out themes or ideas from your replies for fresh content inspiration
Track your consistency, speed, and habits
Customize your analytics by tagging content
Set UTM parameter values within Buffer to organize your traffic data
An overview of key metrics including engagements and impressions
Beautiful reports that you can export as a spreadsheet, PDF, or as images
Collaboration(4)
Manage who can draft and approve posts across your team
Manage, edit, and approve social media posts from your team
Manage which channels each team member is invited to use
Add internal comments to your content
Community Management(4)
Reply to comments in a flash and engage with audience on Threads, LinkedIn, Bluesky, Facebook, Instagram, and X at 10x speed
Schedule a first comment with your Instagram or LinkedIn posts
Reply to comments on your LinkedIn, X, Threads, Instagram, Facebook, and Bluesky posts
Reply faster while keeping your tone authentic
Content Creation(6)
Turn any idea into the perfect post with features to create, organize, and repurpose content for any channel
Choose a frame from your video for Facebook, Instagram, and TikTok
Capture and store content ideas whenever they come to you
Capture and store content ideas whenever they come to you
Social post ideas to spark inspiration
Instantly turn a comment exchange into a new post
Integrations(1)
Open Buffer on any web page and add content directly to your queue
Landing Pages(1)
Turn your social bio into a powerful, personalized hub
Mobile(1)
Manage your social media accounts from anywhere
Notifications(1)
Get a mobile notification when it's time to post so that you can finish the post natively on Instagram, TikTok, and YouTube
Organization(4)
Organize your ideas into kanban-style columns
Group your channels for easy bulk selection when scheduling
Save and organize your content by campaign or topic
Visualize your content schedule across weeks or months
Publishing(7)
Clone your posts and reuse them
Save and reuse hashtags
Automatically shorten the links you share
Schedule content to multiple social platforms including Facebook, Instagram, TikTok, LinkedIn, Threads, Bluesky, YouTube Shorts, Pinterest, Google Business, Mastodon and X
Create a queue of posts that you can re-arrange or shuffle
Schedule unlimited posts per channel at one time
Publish threads to X, Bluesky, Threads, and Mastodon
Security(1)
Two-factor authentication codes can be generated via Email or Authenticator Apps
Support(2)
Fast and helpful support via email from a team of support specialists
Access to comprehensive Help Centre with how-to guides, FAQs, and video tutorials
Pricing
Free
- ✓Connect up to 3 channels
- ✓10 scheduled posts per channel
- ✓100 ideas
- ✓1 user account
- ✓AI Assistant
- ✓Basic analytics
- ✓Community inbox
- ✓World-class customer support
- ✓3 tags
- ✓Unlimited drafts
- ✓Templates included
- ✓Board view
- ✓Browser extension
- ✓1 threaded post
- ✓Queue
- ✓Visual content calendar
- ✓Reminder notifications
- ✓Start Page
- ✓Duplicate posts
- ✓Link shortening
- ✓Reply to comments
- ✓Comment score
- ✓5 AI reply suggestions per week
- ✓1 saved reply
- ✓Comment insights
- ✓Turn comments into posts
- ✓30-day analytics history
- ✓Two-factor authentication
- ✓Canva integration
- ✓Unsplash integration
- ✓Dropbox integration
- ✓Google Drive and Photos integration
- ✓One Drive integration
- ✓Zapier integration
- ✓IFTTT integration
- ✓WordPress integration
- ✓Feedly integration
- ✓Pocket integration
- ✓Bitly integration
Essentials
Popular- ✓1 channel
- ✓Unlimited scheduled posts per channel
- ✓Unlimited ideas
- ✓1 user account
- ✓AI Assistant
- ✓Advanced analytics
- ✓Community inbox
- ✓World-class customer support
- ✓250 tags
- ✓Unlimited drafts
- ✓Templates included
- ✓Board view
- ✓Browser extension
- ✓Unlimited threaded posts
- ✓Queue
- ✓Visual content calendar
- ✓Reminder notifications
- ✓Start Page
- ✓Duplicate posts
- ✓Link shortening
- ✓First comment scheduling
- ✓Channel groups
- ✓Hashtag manager
- ✓Custom video covers
- ✓Reply to comments
- ✓Comment score
- ✓Unlimited AI reply suggestions
- ✓Unlimited saved replies
- ✓Comment insights
- ✓Turn comments into posts
- ✓Unlimited analytics history
- ✓Performance overview
- ✓Custom analytics
- ✓Best time to post
- ✓Audience demographics
- ✓Reports
- ✓Custom UTM parameters
- ✓Two-factor authentication
- ✓Notes
- ✓Canva integration
- ✓Unsplash integration
- ✓Dropbox integration
- ✓Google Drive and Photos integration
- ✓One Drive integration
- ✓Zapier integration
- ✓IFTTT integration
- ✓WordPress integration
- ✓Feedly integration
- ✓Pocket integration
- ✓Bitly integration
Team
- ✓1 channel base
- ✓Unlimited scheduled posts per channel
- ✓Unlimited ideas
- ✓Unlimited team members
- ✓AI Assistant
- ✓Advanced analytics
- ✓Community inbox
- ✓World-class customer support
- ✓250 tags
- ✓Unlimited drafts
- ✓Templates included
- ✓Board view
- ✓Browser extension
- ✓Unlimited threaded posts
- ✓Queue
- ✓Visual content calendar
- ✓Reminder notifications
- ✓Start Page
- ✓Duplicate posts
- ✓Link shortening
- ✓First comment scheduling
- ✓Channel groups
- ✓Hashtag manager
- ✓Custom video covers
- ✓Reply to comments
- ✓Comment score
- ✓Unlimited AI reply suggestions
- ✓Unlimited saved replies
- ✓Comment insights
- ✓Turn comments into posts
- ✓Unlimited analytics history
- ✓Performance overview
- ✓Custom analytics
- ✓Best time to post
- ✓Audience demographics
- ✓Reports
- ✓Custom UTM parameters
- ✓Branded reports
- ✓Two-factor authentication
- ✓Notes
- ✓Approval workflows
- ✓Custom access and permissions
- ✓Canva integration
- ✓Unsplash integration
- ✓Dropbox integration
- ✓Google Drive and Photos integration
- ✓One Drive integration
- ✓Zapier integration
- ✓IFTTT integration
- ✓WordPress integration
- ✓Feedly integration
- ✓Pocket integration
- ✓Bitly integration
Cost Calculator
Keep Paying Buffer
Build It Yourself
Total Cost Comparison
DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 46 features at very easy complexity.
Build vs Buy
Should you build a Buffer alternative or buy the subscription? Estimate based on 46 features.
Buy Buffer
Better ValueBuild Your Own
Buying Buffer saves ~$35,160 over 3 years vs building.
Estimates based on 46 features and a BuildScore of 5/5. Actual costs vary.
Integrations
23 known integrations