Ortto
ortto.comBuild Difficulty: 5/5
Build a working replacement in a weekend with AI tools
Your customer data, marketing automation & analytics, together
How to Replace OrttoOverview
Features
58 features across 15 categories
AI(1)
AI-powered suggestions for marketing optimization
Admin(5)
Full audit logs for compliance and tracking
Basic role management for team members
Define custom user roles and permissions
Support for multiple workspaces and partitions
Manage user permissions, roles, and access levels
Analytics(7)
Advanced A/B testing for email subject, sender details, content or send time
Advanced customer tracking and attribution
Build and customize reports for data analysis
Custom dashboards for analytics and reporting
Automated lead scoring and engagement scoring
Net Promoter Score surveys and tracking
Comprehensive reporting and funnel analysis
Automation(1)
Visual journey builder to create automated customer journeys
Data Management(3)
Stream customer activity data
Track and manage custom customer activities
Centralized CDP to manage and unify customer data
Email(17)
Predict email open rates before sending
Generate subject line suggestions and predict email open rates before sending
Tracked links appear branded to your domain
Send from dedicated IP addresses to control email reputation
Send bulk emails in batches to improve deliverability
Dynamically insert data from external endpoints into emails
Centralized management of email assets
Prevent recipients from receiving multiple emails in a short timeframe
Drag and drop email builder with advanced capabilities
Allow contacts to control which types of communications they receive
Prevent sending emails on specific dates like holidays or weekends
Save and manage frequently used email templates
Support for HTML email templates
Automatically resend unopened messages with a new subject line
Schedule email campaigns for future delivery
Send emails to recipients at the right time in their timezone
Specify non-marketing emails which should always be sent
Infrastructure(2)
Integration with AWS and Google Cloud
Data hosting in EU, USA, and Australia regions
Integrations(2)
Connect all customer data with no-code integrations
Webhook support for integrations
Landing Pages(1)
Create landing pages for marketing campaigns
Lead Generation(1)
Create forms and surveys with Google reCAPTCHA protection
Localization(1)
Support for marketing in multiple languages
Messaging(4)
Branded sender ID for SMS campaigns
Send messages within applications
Mobile push notifications for iOS and Android
SMS campaign creation and delivery
Personalization(2)
Show personalized content based on customer data
Personalize email content for individual recipients
Security(5)
Single sign-on with Google
Integration with Microsoft Active Directory
Single sign-on integration with Okta
SSO support including Okta
Two-factor authentication with enforcement
Support(6)
AI-powered response suggestions for customer communications
Self-service knowledge base for customer support
Live chat functionality for customer support
Voice calling capability through messenger
Screen sharing for customer support sessions
Centralized inbox for team collaboration on customer conversations
Pricing
Starter
- ✓24/6 support (live chat and email)
- ✓Visual journey builder
- ✓Drag and drop email builder
- ✓SMS marketing
- ✓Advanced A/B testing
- ✓Form and popup builder
- ✓AI suggestions
- ✓Reporting & funnel analysis
- ✓Google SSO & basic roles
- ✓Talk Inbox & Knowledge Base
- ✓Email marketing
- ✓Email personalization
- ✓Email template manager
- ✓Email asset manager
- ✓Email preference center
- ✓Email frequency rate limiting
- ✓Email send date blocking
- ✓Branded link tracking
- ✓Timezone based delivery
- ✓Scheduled email campaigns
- ✓HTML email template support
- ✓Dynamic email content
- ✓Delivery load distribution
- ✓Open rate optimization
- ✓Journey builder
- ✓SMS marketing
- ✓Forms, popups and in-app messages
- ✓Web & mobile push notifications
- ✓Reporting
- ✓Customer data platform
- ✓Lead & engagement scoring
- ✓Multi-lingual marketing
Professional
Popular- ✓Everything from Starter plus...
- ✓Branded sender ID for SMS
- ✓Mobile push (iOS/Android)
- ✓Dynamic content
- ✓Landing Pages
- ✓NPS
- ✓Lead scoring
- ✓Dedicated email IPs
- ✓Transactional emails & SMS
- ✓Custom user roles & permissions
- ✓Activity data streaming
- ✓Webhooks
- ✓Journey builder
- ✓SMS marketing
- ✓Forms, popups and in-app messages
- ✓Web & mobile push notifications
- ✓Reporting
- ✓Customer data platform
- ✓Lead & engagement scoring
- ✓Multi-lingual marketing
- ✓Integrations
- ✓Security & compliance
- ✓Support & service
- ✓Seats
- ✓MCP server
- ✓Instances
- ✓Talk Messenger
- ✓Knowledge base
Enterprise
- ✓Everything from Professional plus...
- ✓Priority support
- ✓Dedicated success manager
- ✓Professional onboarding
- ✓Email deliverability consultant
- ✓Quarterly business reviews
- ✓Service level agreement (SLA)
- ✓Multiple workspaces & partitions
- ✓AWS & Google Cloud integrations
- ✓Okta SSO
- ✓Microsoft Active Directory (AD)
- ✓Not-for-profit pricing available (20% discount)
Cost Calculator
Keep Paying Ortto
Build It Yourself
Total Cost Comparison
DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 58 features at very easy complexity.
Build vs Buy
Should you build a Ortto alternative or buy the subscription? Estimate based on 58 features.
Buy Ortto
Build Your Own
Better ValueBuilding could save ~$5,400 over 3 years.
Estimates based on 58 features and a BuildScore of 5/5. Actual costs vary.
Integrations
5 known integrations