Brand24 vs Zoho Social
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Brand24 offers fewer features (73 vs 113) and fewer integrations (23 vs 26). Starting price: Brand24 at $199/mo vs Zoho Social at Free. Brand24 has 72 unique features while Zoho Social has 112 unique features, with 1 features in common.
| Brand24 | Zoho Social | |
|---|---|---|
| Category | Social Media Management | Social Media Management |
| Total Features | 73 | 113 |
| AI-Powered Features | 12 | 3 |
| Starting Price | $199/mo | Free |
| Pricing Tiers | 5 | 6 |
| Integrations | 23 | 26 |
| Shared Features | 1 | |
| Shared Integrations | 7 | |
| Data Quality | 100% | 100% |
Feature Comparison by Category
AI (11 vs 2)
| Feature | Brand24 | Zoho Social |
|---|---|---|
| AI Brand Assistant | ||
| AI Events Detection | ||
| AI Insights | ||
| AI Sentiment Analysis | ||
| AI Topics | ||
| Advanced Sentiment Analysis | ||
| Anomaly Detection | ||
| Compose with Zia | ||
| Emotion Analysis | ||
| Multi-language Support | ||
| Respond with Zia | ||
| Sentiment Analysis | ||
| Topic Analysis |
Accessibility (0 vs 1)
| Feature | Brand24 | Zoho Social |
|---|---|---|
| Alt Text Support |
Agency Features (0 vs 4)
| Feature | Brand24 | Zoho Social |
|---|---|---|
| Client Invite Portal | ||
| Custom Client Views | ||
| Free Client Logins | ||
| Portal Customization |
Alerts (3 vs 0)
| Feature | Brand24 | Zoho Social |
|---|---|---|
| Custom Email Notifications | ||
| Push Notifications | ||
| Storm Alerts |
Analytics (18 vs 0)
| Feature | Brand24 | Zoho Social |
|---|---|---|
| AVE (Advertising Value Equivalency) | ||
| Brand Awareness Measurement | ||
| Context of Discussion | ||
| Customer Insights | ||
| Demographics | ||
| Engagement Tracking | ||
| Geo Analysis | ||
| Influence Score | ||
| Intent Analysis | ||
| Mentions Volume | ||
| Most Active Sites/Profiles | ||
| Most-sharable Links | ||
| Presence Score | ||
| Project Comparison | ||
| Reach Tracking |
CRM Integration (0 vs 5)
| Feature | Brand24 | Zoho Social |
|---|---|---|
| CRM Leads and Contacts | ||
| CRM Reports | ||
| Chat with CRM Owner | ||
| Rule-based Lead Generation | ||
| Zoho CRM Integration |
Competitor Analysis (2 vs 0)
| Feature | Brand24 | Zoho Social |
|---|---|---|
| Competitor Benchmarking | ||
| Voice Share |
Content (1 vs 0)
| Feature | Brand24 | Zoho Social |
|---|---|---|
| User-Generated Content (UGC) |
Content Creation (0 vs 5)
| Feature | Brand24 | Zoho Social |
|---|---|---|
| Custom Video Thumbnail | ||
| Image Editor | ||
| Instagram Grid Preview | ||
| Media Library | ||
| Video Optimization |
Content Curation (0 vs 2)
| Feature | Brand24 | Zoho Social |
|---|---|---|
| RSS Feeds | ||
| zShare Browser Extension |
Content Management (0 vs 1)
| Feature | Brand24 | Zoho Social |
|---|---|---|
| Social Library |
Core Monitoring (1 vs 0)
| Feature | Brand24 | Zoho Social |
|---|---|---|
| Real-time Monitoring |
Data Access (1 vs 0)
| Feature | Brand24 | Zoho Social |
|---|---|---|
| Mobile App |
Data Management (3 vs 0)
| Feature | Brand24 | Zoho Social |
|---|---|---|
| Bulk Actions | ||
| Grouping Mentions | ||
| Tagging Mentions |
Filtering (3 vs 0)
| Feature | Brand24 | Zoho Social |
|---|---|---|
| Boolean Search | ||
| Mention Importance Filter | ||
| Smart Context Search |
Inbox Management (0 vs 7)
| Feature | Brand24 | Zoho Social |
|---|---|---|
| Assignment Rules | ||
| Custom Views | ||
| Inbox | ||
| Message Filters | ||
| Saved Replies | ||
| Track Activities | ||
| View History |
Influencer Marketing (2 vs 0)
| Feature | Brand24 | Zoho Social |
|---|---|---|
| Finding Influencers | ||
| Influencer Analysis |
Integration (3 vs 0)
| Feature | Brand24 | Zoho Social |
|---|---|---|
| API Access | ||
| Microsoft Teams Integration | ||
| Slack Integration |
Integrations (0 vs 2)
| Feature | Brand24 | Zoho Social |
|---|---|---|
| Canva Integration | ||
| Cloud Picker |
Messaging (0 vs 6)
| Feature | Brand24 | Zoho Social |
|---|---|---|
| Facebook Messages | ||
| Instagram Messages | ||
| LinkedIn Company Page Messages | ||
| Telegram Messages | ||
| WhatsApp Messages | ||
| X Messages |
Mobile (0 vs 1)
| Feature | Brand24 | Zoho Social |
|---|---|---|
| Mobile App |
Monitoring & Listening (0 vs 21)
| Feature | Brand24 | Zoho Social |
|---|---|---|
| Connections Dashboard | ||
| Facebook Mentions Monitoring | ||
| Facebook Page Timeline Monitoring | ||
| Facebook Reviews Monitoring | ||
| Google Business Profile Reviews Monitoring | ||
| Instagram Hashtag Search | ||
| Lead and Contact Interaction Monitoring | ||
| LinkedIn Mentions Monitoring | ||
| Monitoring Dashboard | ||
| Most Engaged | ||
| Mute and Block Accounts | ||
| Recently Engaged | ||
| X Keyword Search | ||
| X Likes Monitoring | ||
| X Lists |
Publishing & Scheduling (0 vs 30)
| Feature | Brand24 | Zoho Social |
|---|---|---|
| Audience Targeting | ||
| Bit.ly Link Shortener | ||
| Bulk Scheduler | ||
| Content Calendar | ||
| Create Polls | ||
| Cross-brand Publishing | ||
| Custom Queues | ||
| Custom Scheduling | ||
| Drafts | ||
| Facebook Reels | ||
| Facebook Stories | ||
| First Comment | ||
| Flexible Scheduling | ||
| Google Business Profile Features | ||
| Hashtag Groups |
Reporting (10 vs 0)
| Feature | Brand24 | Zoho Social |
|---|---|---|
| Automated Reporting | ||
| Daily Reports | ||
| Excel Export | ||
| Infographics | ||
| PDF Reports | ||
| PowerPoint Export | ||
| QuickShare Reports | ||
| Report Creation | ||
| Weekly Reports | ||
| White-labelled Reports |
Reporting & Analytics (0 vs 14)
| Feature | Brand24 | Zoho Social |
|---|---|---|
| Agency-branded Reports | ||
| Brand Health Dashboard | ||
| Custom Reports | ||
| Discuss Reports | ||
| Export Posts | ||
| Hashtag Reports | ||
| Popular Posts | ||
| Post Insights | ||
| Published Post Stats | ||
| Reports Dashboard | ||
| Schedule Emailing Reports | ||
| Schedule Reports | ||
| Social Analytics | ||
| UTM Parameters |
Search (1 vs 0)
| Feature | Brand24 | Zoho Social |
|---|---|---|
| Lightning Search |
Social Media (2 vs 0)
| Feature | Brand24 | Zoho Social |
|---|---|---|
| Hashtag Tracking | ||
| Trending Hashtags |
Support (11 vs 0)
| Feature | Brand24 | Zoho Social |
|---|---|---|
| Account Setup | ||
| Chat Support | ||
| Email Support | ||
| Help Center | ||
| Personal Success Manager | ||
| Personalized Q&A Sessions | ||
| Quarterly Business Reviews | ||
| Social Monitoring Consulting | ||
| Tailored Product Training | ||
| Video Support | ||
| Webinars |
Support Integration (0 vs 4)
| Feature | Brand24 | Zoho Social |
|---|---|---|
| Chat with Desk Owner | ||
| Desk Reports | ||
| Rule-based Ticket Generation | ||
| Zoho Desk Integration |
Team Collaboration (0 vs 8)
| Feature | Brand24 | Zoho Social |
|---|---|---|
| Agency Dashboard | ||
| Audio and Video Calls | ||
| Collaborate Dashboard | ||
| Create Custom Roles | ||
| Discuss Posts | ||
| Tagging in Discussions | ||
| Team Member Chat | ||
| Workflow and Approvals |
Team Management (1 vs 0)
| Feature | Brand24 | Zoho Social |
|---|---|---|
| Add Extra Users |
Unique Features
Only in Brand24 (72)
Advanced Sentiment Analysis
AI Brand Assistant
AI Events Detection
AI Insights
AI Sentiment Analysis
AI Topics
Anomaly Detection
Emotion Analysis
Multi-language Support
Sentiment Analysis
Topic Analysis
Custom Email Notifications
Push Notifications
Storm Alerts
AVE (Advertising Value Equivalency)
Brand Awareness Measurement
Context of Discussion
Customer Insights
Demographics
Engagement Tracking
+ 52 more unique features
Only in Zoho Social (112)
Alt Text Support
Client Invite Portal
Custom Client Views
Free Client Logins
Portal Customization
Compose with Zia
Respond with Zia
Custom Video Thumbnail
Image Editor
Instagram Grid Preview
Media Library
Video Optimization
RSS Feeds
zShare Browser Extension
Social Library
Chat with CRM Owner
CRM Leads and Contacts
CRM Reports
Rule-based Lead Generation
Zoho CRM Integration
+ 92 more unique features
Want to build your own alternative to Brand24 or Zoho Social?
Analyze it with Reap