Pinterest Business

business.pinterest.com
Social Media Management
Weekend Project

Grow your business on Pinterest

How to Replace Pinterest Business

Overview

Pinterest is a platform where people discover new ideas, plan, and shop. Pinterest Business enables brands to reach their audience at every stage of the consumer journey through targeted advertising and marketing tools. With a free business account, companies can access ads, analytics, and other marketing features to build awareness, drive consideration, and increase conversions.

Features

15 features across 9 categories

AI & Automation(1)

Pinterest Performance+AIPremium

AI and automation tools to optimize ad performance

Also in: Ivanti, Ironclad, Chili Piper

Ad Formats(3)

Idea Ads

Ad format to build awareness and connect with new customers

Image Ads

Image-based ad format to help tell your story and connect with new customers

Premiere Spotlight Video

Video ad format to help tell your story and connect with new customers

Analytics & Reporting(2)

Analytics

Tools to track and measure ad performance and audience insights

Custom Audience Insights

Insights into custom audience demographics and behavior

Also in: Ivanti, Ramp, Stampli

Campaign Types(3)

Awareness Campaigns

Campaign objective to build brand or product awareness and grow reach

Consideration Campaigns

Campaign objective focused on driving consideration in the consumer journey

Conversion Campaigns

Campaign objective focused on driving conversions and purchases

Also in: Ströer, Tapjoy

Core Platform(1)

Business Account

Free account that unlocks full suite of business tools including ads and analytics

E-commerce(1)

Shopping Ads

Ads designed to help sell products with shopping features integrated into the platform

Education & Training(1)

Pinterest Academy

Free learning platform offering tactical training, courses, webinars, and badges powered by in-house experts

Insights & Research(2)

Pinterest Palette™

2026 color forecast showing trending colors

Pinterest Predicts™

Annual trend report showing top trends for the upcoming year

Support & Services(1)

Account Management & Consultation

Access to account team for personalized tips and new campaign ideas

Pricing

Free Business Account

Popular
Free
  • Business account access
  • Analytics
  • Custom audience insights
  • Ad creation and management
  • Self-service ad budget

Cost Calculator

Pricing data not available for Pinterest Business. Check their website for current pricing.

Build vs Buy

Should you build a Pinterest Business alternative or buy the subscription? Estimate based on 15 features.

Buy Pinterest Business

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$12,000
Maintenance$180/mo
3-year total$18,480
Dev time~1 months

Buying Pinterest Business saves ~$18,480 over 3 years vs building.

Estimates based on 15 features and a BuildScore of 5/5. Actual costs vary.