Tapjoy

tapjoy.com
Marketing Automation
Weekend Project

Build long-term user loyalty

How to Replace Tapjoy

Overview

Tapjoy is an in-app rewarded marketplace that connects top advertisers with leading publishers. It enables game developers to monetize their apps and acquire users through opt-in advertising offers that provide valuable exchanges to engaged players. The platform complements IAP strategies and helps publishers grow revenue and user engagement.

Features

10 features across 6 categories

Campaign Management(1)

Self-Serve Setup

Set up, optimize and control campaigns from a dedicated dashboard using self-serve platform

Campaign Types(2)

Cost Per Action

Reach more high-intent consumers who are actively seeking offers and only pay on conversion

Multi-Reward CPE

Deepen engagement and add more value by providing multiple actions or events within a single in-app offer

Monetization(3)

Geo Multiplier

Self-serve tool that helps app publishers optimize revenue by allowing them to set different virtual currency exchange rates for rewarded advertising offers based on user's country

Offerwall

In-app rewarded marketplace connecting top advertisers with leading publishers enabling highly engaged users to interact with opt-in ads

Tiered Exchange Rate

Align offerwall rewards with IAP to incentivize users while minimizing the risk of IAP cannibalization, with multiplier that adjusts exchange rate based on spending tiers

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Optimization(1)

Per App Bidding

Optimize on an app level by using ROAS data or offerwall position ranking

User Acquisition(1)

Currency Sales

Limited-time promotions offering up to 10x standard offerwall rewards for completing tasks, helping boost revenue and acquire high-value users

User Engagement(2)

Daily Rewards

Drive user engagement, loyalty, and long-term value by incentivizing returns with daily rewards

Message to Earn (MTE)

Customizable in-app pop-up messages that provide context before directing users to an offerwall, usable with currency sales and targeting tests

Cost Calculator

Pricing data not available for Tapjoy. Check their website for current pricing.

Build vs Buy

Should you build a Tapjoy alternative or buy the subscription? Estimate based on 10 features.

Buy Tapjoy

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$12,000
Maintenance$180/mo
3-year total$18,480
Dev time~1 months

Buying Tapjoy saves ~$18,480 over 3 years vs building.

Estimates based on 10 features and a BuildScore of 5/5. Actual costs vary.

Integrations

4 known integrations

Aura on-device advertisingIn-App Purchase (IAP)Unity EngineUnity Vector AI