Replacement Guide

How to Build Your Own Tapjoy

Replace Tapjoy with a custom build. Build long-term user loyalty

Weekend Project
10 features4 integrationsOne weekend

Estimated Timeline

Based on 10 features at Weekend Project difficulty, expect about One weekend with AI-assisted development.

1
Setup & scaffolding
2 hours
2
Core features
4-6 hours
3
Polish & deploy
2 hours

Recommended Tech Stack

Next.js 14

Full-stack React framework with API routes and server components

Supabase

PostgreSQL database, auth, and real-time subscriptions

Tailwind CSS

Utility-first styling for rapid UI development

Resend

Transactional and marketing email delivery

Key Features to Replicate

Top features across 6 categories. See all 10 features

Monetization(3 features)

Geo Multiplier

Self-serve tool that helps app publishers optimize revenue by allowing them to set different virtual currency exchange rates for rewarded advertising offers based on user's country

Offerwall

In-app rewarded marketplace connecting top advertisers with leading publishers enabling highly engaged users to interact with opt-in ads

Tiered Exchange Rate

Align offerwall rewards with IAP to incentivize users while minimizing the risk of IAP cannibalization, with multiplier that adjusts exchange rate based on spending tiers

Campaign Types(2 features)

Cost Per Action

Reach more high-intent consumers who are actively seeking offers and only pay on conversion

Multi-Reward CPE

Deepen engagement and add more value by providing multiple actions or events within a single in-app offer

User Engagement(2 features)

Daily Rewards

Drive user engagement, loyalty, and long-term value by incentivizing returns with daily rewards

Message to Earn (MTE)

Customizable in-app pop-up messages that provide context before directing users to an offerwall, usable with currency sales and targeting tests

Campaign Management(1 features)

Self-Serve Setup

Set up, optimize and control campaigns from a dedicated dashboard using self-serve platform

Optimization(1 features)

Per App Bidding

Optimize on an app level by using ROAS data or offerwall position ranking

User Acquisition(1 features)

Currency Sales

Limited-time promotions offering up to 10x standard offerwall rewards for completing tasks, helping boost revenue and acquire high-value users

Cost Calculator

Pricing data not available for Tapjoy. Check their website for current pricing.

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