Omnisend

omnisend.com
Marketing Automation
Weekend Project

Email & SMS marketing so good, it's boring.

How to Replace Omnisend

Overview

Omnisend is an ecommerce marketing automation platform that helps brands build customer relationships and drive sales through integrated email, SMS, and web push notifications. With 150,000+ trusted brands, it offers automation, segmentation, AI-powered tools, and comprehensive reporting all in one place.

Features

44 features across 18 categories

AI(1)

AI Content GenerationAIPremium

Use AI to generate email copy, personalize product recommendations, and create segments with simple descriptions

Also in: monday.com, Notion, Airtable

Audience Targeting(4)

AI-Powered SegmentationAIPremium

Use AI assistant to create customer segments by describing your target audience with real-time behavior and purchase data

Behavior-Based Segmentation

Create dynamic segments based on customer actions like purchases, opens, clicks, location with auto-updating lists

Customer Lifecycle Mapping

Visualize audience by lifecycle stage from brand-new subscribers to loyal VIPs for targeted campaign strategies

Segmentation

Create unlimited dynamic segments based on customer behavior, shopping activity, purchase history, and lifecycle stage

Also in: Criteo, Lotame, Acxiom

Automation(8)

Abandoned Cart Recovery

Automated emails and SMS triggered when customers abandon shopping carts with proven high recovery rates

Browse Recovery

Automated campaigns to re-engage customers who browsed products but didn't add them to cart

Email Automation Workflows

Pre-built automation flows for abandoned carts, browse recovery, post-purchase follow-ups, and win-back campaigns

Multi-Channel Automations

Build automations that combine email, SMS, and push notifications in a single workflow across all channels

Post-Purchase Follow-Up

Automated sequences triggered after purchase for upsells, cross-sells, and customer satisfaction

Pre-Built Automation Templates

Ready-to-launch automation workflows for common use cases like abandoned cart, browse recovery, and post-purchase

Welcome Series

Pre-built automated welcome email sequences for new subscribers to introduce brand and drive first purchase

Win-Back Campaigns

Automated workflows to re-engage inactive customers with personalized messaging and incentives

Also in: monday.com, Notion, Airtable

Branding(1)

Brand Assets ManagementPremium

Add logo, brand colors, and social media links manually or have them automatically pulled from website

Also in: Lightspeed POS, Lessonly, Setmore

Deliverability(2)

Deliverability Monitoring

Track bounces, unsubscribes, and delivery failures to ensure messages land in subscriber inboxes

Email List CleaningPremium

Regular email address validation and cleaning to maintain list health and improve deliverability

Email Design(3)

Drag-and-Drop Email Builder

Design mobile-ready emails with intuitive visual editor, no coding required, with text, images, buttons, and product blocks

Email Templates Library

250+ pre-built, customizable email templates for various campaign types and use cases

Product Listing Blocks

Display products directly in emails with dynamic product blocks that pull from store inventory

Email Marketing(2)

Discount Code Blocks

Include dynamic discount codes and promotional offers directly in email campaigns

Email CampaignsAI

Create and send customizable email campaigns with templates, drag-and-drop editor, and AI-assisted content creation

Also in: Writesonic, Visme, WordPress.com

Integration(5)

160+ Pre-Built Integrations

Extensive marketplace of integrations with ecommerce tools, marketing apps, and business software

Flexible REST APIs

Open and developer-friendly APIs for building custom integrations and syncing data from external systems

Google & Facebook RetargetingPremium

Sync customer audiences to Google and Facebook for cross-platform retargeting campaigns

One-Click Platform Integration

Direct integrations with major ecommerce platforms like Shopify, WooCommerce, BigCommerce without third-party connectors

Real-Time Store Sync

Automatic synchronization of customer data and store information for always-current targeting and personalization

Also in: monday.com, Notion, Airtable

List Building(2)

Forms and Popups

Create popups, embedded forms, flyouts, and landing pages to grow email and SMS subscriber lists

Popup Templates

Pre-made, mobile-ready popup templates that can be customized and published in minutes

Onboarding(1)

Platform Migration Service

Expert-assisted migration from other platforms like Klaviyo, Mailchimp, and Yotpo with data preservation

Optimization(1)

A/B TestingPremium

Split test email campaigns and automations to optimize open rates, click-through rates, and conversions

Personalization(2)

Dynamic Content & Personalization

Use dynamic tags and conditional blocks to automatically adjust email content for each customer

Product RecommendationsAIPremium

AI-powered product recommendations that personalize content based on customer behavior and purchase history

Pricing Tools(1)

SMS Pricing Calculator

Transparent SMS pricing tool to calculate costs based on message volume and destination countries

Push Notifications(1)

Web Push Notifications

Send push messages for abandoned carts, flash sales, restocks, or new arrivals without needing phone numbers

Reporting(5)

Advanced Reporting & AnalyticsPremium

Track performance data across email, SMS, and push with conversion tracking, ROI attribution, and real-time dashboards

Campaign Comparison

Compare performance metrics across campaigns and automations to identify best performers and optimization opportunities

Conversion Tracking

Track and measure conversions tied to specific email, SMS, and push campaigns with detailed attribution

Real-Time Analytics

Live dashboard showing opens, clicks, sales, and customer actions as they happen across all channels

Revenue Attribution

See exactly which campaigns and channels drive revenue with detailed ROI tracking and reporting

SMS Marketing(2)

International SMS Delivery

Global SMS delivery with support for messaging customers worldwide with transparent, country-specific pricing

SMS Campaigns

Send high-converting SMS text messages with transparent pricing, no hidden fees, and global reach

Social Proof(1)

Product Reviews Feature

Collect and showcase customer reviews on ecommerce store (Shopify integration, up to 1,000 published reviews on Standard plan)

Support(2)

24/7 Customer Support

Round-the-clock customer support via multiple channels with average response times and high satisfaction ratings

Customer Success ManagementPremium

CSM-provided business reviews and performance reports for higher-tier plans to improve marketing outcomes

Pricing

Free

Free
  • Up to 250 contacts
  • 500 emails per month
  • 60 free SMS credits
  • 500 web push notifications
  • 50 published reviews (Shopify only)
  • Email campaigns
  • Basic automations
  • Email templates
  • Forms and popups
  • Basic reporting

Standard

Popular
$44/mo
  • Growing business focus
  • Email-primary campaigns
  • 60 free SMS credits
  • Unlimited web push notifications
  • 1,000 published reviews (Shopify only)
  • Advanced email campaigns
  • Pre-built automations
  • Behavior-based segmentation
  • A/B testing
  • Advanced reporting
  • Email list cleaning
  • Brand assets

Pro

$44/mo (starting)
  • Medium to large business focus
  • Unlimited emails per month
  • Unlimited SMS (included with plan price)
  • Unlimited web push notifications
  • Unlimited published reviews
  • All Standard features
  • Advanced SMS features
  • AI-powered segmentation
  • Customer success expert (CSM)
  • Google & Facebook audience sync
  • Advanced automation capabilities
  • Multi-channel optimization

Cost Calculator

Keep Paying Omnisend

Monthly$44/mo
Yearly$528/yr
5-Year Total$2.6k

Build It Yourself

Est. Build Time~3 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 YearSave $288
SaaS
$528
DIY
$240
3 YearsSave $864
SaaS
$1.6k
DIY
$720
5 YearsSave $1.4k
SaaS
$2.6k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 44 features at very easy complexity.

Build vs Buy

Should you build a Omnisend alternative or buy the subscription? Estimate based on 44 features.

Buy Omnisend

Better Value
Monthly cost$440/mo
3-year total$15,840
Time to deployDays

Build Your Own

Development cost$24,000
Maintenance$360/mo
3-year total$36,960
Dev time~2 months

Buying Omnisend saves ~$21,120 over 3 years vs building.

Estimates based on 44 features and a BuildScore of 5/5. Actual costs vary.

Integrations

13 known integrations

160+ Pre-Built IntegrationsBigCommerceFacebookGoogleKlaviyoMailchimpShopifyShopify PlusShoplazzaWixWooCommerceWordPressYotpo