Plausible

plausible.io
Web Analytics
Weekend Project

Simple and privacy-friendly analytics

How to Replace Plausible

Overview

Plausible is a simple and powerful analytics tool that provides clear and useful insights without complexity, training, or prior analytics experience. It is designed to be easy to use, lightweight, and privacy-friendly, with a focus on providing essential insights on one page in one minute. Plausible is an alternative to Google Analytics and is trusted by thousands of companies.

Features

11 features across 2 categories

Core(9)

Analyze SEO performance

Connect Search Console to see search queries and organic performance directly in your Plausible dashboard. Track SEO content and conversions in one place.

Automatic scroll depth tracking

Scroll depth from 1 to 100 percent is tracked automatically on every page. No setup, no tag managers.

Codeless goals and revenue tracking

Turn any page into a goal. Automatically track file downloads, form completions and external link clicks. Set up custom events and revenue tracking.

Conversion funnels

Measure how visitors progress through key steps on your site. Understand conversion rates and where people drop off.

Lightweight script

Our script is 75 times smaller than Google Analytics.

Measure paid ads and campaigns

Track UTM campaigns with automatic channel grouping for Paid Search or Affiliates. Analyze landing pages, conversions and locations.

Monitor traffic from AI tools

See which AI tools like ChatGPT, Perplexity, or Claude send you traffic. Identify pages that attract AI visitors and the conversions they complete.

Real-time dashboard

Monitor live traffic with the same metrics as your main dashboard. Updates every 30 seconds without refreshing the page.

Simple analytics dashboard

Get all the important stats on one single page. No training necessary.

Security(2)

Built-in bot filtering

Exclude bots, referrer spam and data center traffic so your stats reflect real human visits, out of the box.

Privacy-friendly analytics

All the site measurement is carried out absolutely anonymously. Cookies are not used and no personal data is collected.

Also in: Hugging Face, Notion, Airtable

Pricing

Starter

$9
  • One site
  • 3 years of data retention
  • Intuitive, fast and privacy-friendly dashboard
  • Email/Slack reports
  • Google Analytics import
  • Goals and custom events
  • Saved Segments

Growth

Popular
$14
  • Everything in Starter
  • Up to 3 sites
  • Up to 3 team members
  • Team Management
  • Shared Links
  • Embedded Dashboards
  • Shared Segments

Business

$19
  • Everything in Growth
  • Up to 10 sites
  • Up to 10 team members
  • 5 years of data retention
  • Custom Properties
  • Stats API (600 requests per hour)
  • Looker Studio Connector
  • Ecommerce revenue attribution
  • Funnels
  • Consolidated View

Enterprise

Custom
  • Everything in Business
  • 10+ sites
  • 10+ team members
  • 600+ Stats API requests per hour
  • Sites API access
  • Single Sign-On (SSO)
  • Managed Proxy
  • Scheduled raw event data exports
  • 5+ years of data retention
  • Priority support

Cost Calculator

Keep Paying Plausible

Monthly$9/mo
Yearly$108/yr
5-Year Total$540

Build It Yourself

Est. Build Time~1 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 Year
SaaS
$108
DIY
$240
3 Years
SaaS
$324
DIY
$720
5 Years
SaaS
$540
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 11 features at very easy complexity.

Build vs Buy

Should you build a Plausible alternative or buy the subscription? Estimate based on 11 features.

Buy Plausible

Better Value
Monthly cost$90/mo
3-year total$3,240
Time to deployDays

Build Your Own

Development cost$12,000
Maintenance$180/mo
3-year total$18,480
Dev time~1 months

Buying Plausible saves ~$15,240 over 3 years vs building.

Estimates based on 11 features and a BuildScore of 5/5. Actual costs vary.

Integrations

4 known integrations