Northbeam
northbeam.ioBuild Difficulty: 5/5
Build a working replacement in a weekend with AI tools
The marketing intelligence platform for profitable growth
How to Replace NorthbeamOverview
Features
20 features across 12 categories
Ad Platform Integration(1)
Direct ad platform integrations that send Northbeam ad performance data to ad platform algorithms for improved performance and ROAS
Analytics(5)
Advanced creative performance analytics integrated with Apex platform
Insights on ad creative performance including thumbstop rate, hook rate, and performance data across all channels
Enhanced multi-variable correlation analysis with Metrics Explorer for deeper insights into marketing performance
Find incrementality while optimizing daily for promos and seasonality
Product-level performance data across all SKUs for easy merchandising and generating high-converting creative ideas
Attribution(2)
World's first deterministic view-through attribution model that attributes revenue to view-through marketing and impressions, measuring actual revenue impact of video-based reach campaigns
Attribute revenue to all customer touchpoints from awareness to conversion across all channels with state-of-the-art measurement technology and infinite lookback windows
Data Collection(1)
Laser-accurate first-party data collection and processing independent of platform algorithms
Data Export(1)
Advanced touchpoints-level data export capabilities for detailed analysis
Data Management(1)
Enhanced options for data refresh frequencies to ensure dashboards and data are lightning fast at any scale
Forecasting & Modeling(2)
High-speed MMM for creating flexible forecasts and budget scenarios to optimize marketing spend and understand revenue drivers including retail revenue
Forecast revenue based on marketing mix for maximum efficiency
Infrastructure(1)
Optional addon for multi-region support and multiple Northbeam instances
Integration(2)
Advanced conversion enrichment that goes deeper than CAPI or third-party enrichment tools
Direct integration with any e-commerce platform including Shopify and custom storefronts
Performance Optimization(2)
Identify and reduce wasted ad spend across all channels by discovering which ads drive demand versus overtargeting returning customers
Automatically set and track ads against performance targets designed for profitable growth
Reporting & Dashboards(1)
Laser-accurate first-party data powered customizable dashboards for optimizing media daily
Strategy & Consulting(1)
Expert strategic support and cutting-edge strategy insights from hundreds of top ecommerce brands
Pricing
Starter
- ✓Multi-Touch Attribution
- ✓Clicks + Deterministic Views
- ✓Apex Creative Analytics
- ✓Correlation Analysis
- ✓Unlimited integrations
- ✓Unlimited user accounts
- ✓Customizable saved views
- ✓Technical support via email
- ✓Direct integration with Shopify
- ✓Monthly billing based on data volume
Professional
- ✓Greater than $250k/mo in media spend
- ✓Direct integration with any ecommerce platform
- ✓Predictable flat-rate billing
- ✓Multi-Touch Attribution
- ✓Clicks + Deterministic Views
- ✓Apex Creative Analytics
- ✓Correlation Analysis
- ✓Unlimited integrations
- ✓Unlimited user accounts
- ✓Customizable saved views
- ✓Technical support for ecommerce and webstores
- ✓Dedicated Media Strategist
- ✓Enhanced data refresh frequency options
- ✓Multi-region and multiple instances (optional)
Enterprise
Popular- ✓Greater than $500k/mo in media spend
- ✓Direct integration with any ecommerce platform
- ✓Customized billing and service plans
- ✓Multi-Touch Attribution
- ✓Clicks + Deterministic Views
- ✓Apex Creative Analytics
- ✓Enhanced Correlation Analysis
- ✓Media Mix Modeling+ (optional)
- ✓Unlimited integrations
- ✓Unlimited user accounts
- ✓Customizable saved views
- ✓Enterprise grade support with dedicated Customer Success Manager
- ✓Expanded Media Strategy support
- ✓Enhanced multi-variable correlation analysis with Metrics Explorer
- ✓Enhanced data refresh frequency options
- ✓Direct Slack channel support
- ✓Multi-region and multiple instances (optional)
- ✓Highest-frequency data refresh rates (optional)
- ✓Advanced touchpoints-level data export (optional)
Cost Calculator
Keep Paying Northbeam
Build It Yourself
Total Cost Comparison
DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 20 features at very easy complexity.
Build vs Buy
Should you build a Northbeam alternative or buy the subscription? Estimate based on 20 features.
Buy Northbeam
Build Your Own
Better ValueBuilding could save ~$521,520 over 3 years.
Estimates based on 20 features and a BuildScore of 5/5. Actual costs vary.
Integrations
2 known integrations