Wicked Reports
wickedreports.comBuild Difficulty: 5/5
Build a working replacement in a weekend with AI tools
First-Party Attribution That Finds New Customers
How to Replace Wicked ReportsOverview
Features
23 features across 12 categories
AI(1)
Provides weekly Scale/Chill/Kill recommendations with explanations, saving 10+ hours per week and enabling budget decisions with clarity and defensibility
Ad Platform Integration(1)
Trains Meta's algorithm on conversions that matter by sending New Purchase, Repeat Purchase, and product-level events to stop chasing repeat buyers and find net-new growth
Attribution(4)
Tracks customer attribution across unlimited historical and future time periods for comprehensive revenue attribution
Automatically distinguishes between new and repeat customers in all attribution and reporting
First-party, server-side tracking approach that maintains attribution accuracy despite iOS privacy changes and browser limitations
First-party attribution matched to order IDs and CRM IDs that mutes view-through inflation and platform bias with Attribution Time Machine for true top-of-funnel measurement accuracy
Customization(2)
Ability to define and track custom conversion events beyond standard e-commerce transactions
Support for complex multi-brand setups with separate tracking and reporting
Global Features(2)
Automatic currency conversion for international revenue tracking and reporting
Time-zone aware data synchronization for brands operating across multiple regions
Infrastructure(1)
Optional dedicated server infrastructure for enterprise customers requiring maximum control and isolation
Integration(5)
Direct integration with Amazon sales channels to include Amazon revenue in attribution analysis
Custom API connections for CRM, cart platforms, and outbound data syncing with Outbound API capability
Standard integrations with major advertising platforms for data synchronization
Pre-built connections to standard e-commerce cart platforms for revenue tracking
Pre-built connections to standard CRM systems for lead and customer matching
Onboarding(1)
Initial data assessment service showing real nCAC and identifying budget recycled into repeat buyers
Reporting(3)
Pre-formatted reports designed for agency use to present to clients with first-party accuracy
Analyzes customer cohorts and lifetime value metrics to understand long-term profitability
Pre-built dashboard views for analyzing campaign and revenue funnel performance
Security(1)
Enterprise-grade security features including optional Single Sign-On and custom SLA terms
Support(1)
Dedicated account support and implementation services for enterprise customers
Tools(1)
Interactive calculator that quantifies the cost of bad attribution and the potential gains from Wicked's attribution system
Pricing
Measure
- ✓FunnelVision (pre-built views)
- ✓Cohort & LTV Reports
- ✓Lifetime lookback/lookforward
- ✓Major ad platform + standard cart + standard CRM integrations
Scale
- ✓Everything in Measure
- ✓API integrations (CRM/cart) + Outbound API
- ✓Currency conversion
- ✓International time-zone data loading
Maximize
Popular- ✓Everything in Scale
- ✓5 Forces AI (included)
- ✓Advanced Signal (Meta CAPI) (included)
- ✓Custom Conversions
- ✓Amazon Revenue Integration
Enterprise
- ✓Everything in Maximize
- ✓Priority support & implementation
- ✓Enterprise terms, security reviews
- ✓Optional Dedicated Servers and custom SLA
Cost Calculator
Keep Paying Wicked Reports
Build It Yourself
Total Cost Comparison
DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 23 features at very easy complexity.
Build vs Buy
Should you build a Wicked Reports alternative or buy the subscription? Estimate based on 23 features.
Buy Wicked Reports
Build Your Own
Better ValueBuilding could save ~$161,160 over 3 years.
Estimates based on 23 features and a BuildScore of 5/5. Actual costs vary.
Integrations
5 known integrations