How to Build Your Own Wicked Reports
Replace Wicked Reports with a custom build. First-Party Attribution That Finds New Customers
Build Difficulty: 5/5
Build a working replacement in a weekend with AI tools
Estimated Timeline
Based on 23 features at Weekend Project difficulty, expect about One weekend with AI-assisted development.
Recommended Tech Stack
Full-stack React framework with API routes and server components
PostgreSQL database, auth, and real-time subscriptions
Utility-first styling for rapid UI development
Transactional and marketing email delivery
Key Features to Replicate
Top features across 8 categories. See all 23 features
Integration(5 features)
Direct integration with Amazon sales channels to include Amazon revenue in attribution analysis
Custom API connections for CRM, cart platforms, and outbound data syncing with Outbound API capability
Standard integrations with major advertising platforms for data synchronization
Pre-built connections to standard e-commerce cart platforms for revenue tracking
Pre-built connections to standard CRM systems for lead and customer matching
Attribution(4 features)
Tracks customer attribution across unlimited historical and future time periods for comprehensive revenue attribution
Automatically distinguishes between new and repeat customers in all attribution and reporting
First-party, server-side tracking approach that maintains attribution accuracy despite iOS privacy changes and browser limitations
First-party attribution matched to order IDs and CRM IDs that mutes view-through inflation and platform bias with Attribution Time Machine for true top-of-funnel measurement accuracy
Reporting(3 features)
Pre-formatted reports designed for agency use to present to clients with first-party accuracy
Analyzes customer cohorts and lifetime value metrics to understand long-term profitability
Pre-built dashboard views for analyzing campaign and revenue funnel performance
Customization(2 features)
Ability to define and track custom conversion events beyond standard e-commerce transactions
Support for complex multi-brand setups with separate tracking and reporting
Global Features(2 features)
Automatic currency conversion for international revenue tracking and reporting
Time-zone aware data synchronization for brands operating across multiple regions
Ad Platform Integration(1 features)
Trains Meta's algorithm on conversions that matter by sending New Purchase, Repeat Purchase, and product-level events to stop chasing repeat buyers and find net-new growth
AI(1 features)
Provides weekly Scale/Chill/Kill recommendations with explanations, saving 10+ hours per week and enabling budget decisions with clarity and defensibility
Infrastructure(1 features)
Optional dedicated server infrastructure for enterprise customers requiring maximum control and isolation
Cost Calculator
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Build It Yourself
Total Cost Comparison
DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 23 features at very easy complexity.