Moz

moz.com
SEO
Weekend Project

SEO software and tools to improve search rankings and drive organic traffic.

How to Replace Moz

Overview

Moz provides a comprehensive suite of SEO tools including rank tracking, keyword research, site audits, and link analysis. Founded in 2004, Moz helps businesses understand and improve their search visibility.

Features

42 features across 20 categories

Brand Monitoring(1)

Brand MentionsAIPremium

Track brand mentions across the web with sentiment analysis.

Browser Tools(1)

MozBar

Browser extension providing instant SEO metrics while browsing.

Community(1)

Community Forums

Connect with SEO professionals and get answers from the community.

Also in: Squarespace, Hugging Face, Obsidian

Competitive Analysis(3)

Competitive AnalysisPremium

Compare SEO metrics and strategies against competing websites.

Competitor AlertPremium

Receive alerts when competitors' rankings change significantly.

Keyword Gap AnalysisAIPremium

Compare keyword rankings against competitors to find gaps and opportunities.

Content(1)

Moz Blog

Stay updated with latest SEO trends and best practices.

Also in: Squarespace, Hunter, Notion

Content SEO(1)

Content AnalysisAIPremium

Analyze content quality and recommendations for top-ranking pages.

Developer Tools(1)

API AccessPremium

Access Moz data programmatically via REST API for custom integrations.

Also in: Jobber, Hugging Face, 1Password

Education(1)

SEO Learning Resources

Access educational content including guides, webinars, and courses.

Keyword Research(5)

Keyword ClusteringAIPremium

Automatically group related keywords using machine learning.

Keyword ExplorerAI

Research keywords with search volume, difficulty, and opportunity metrics.

Keyword Intent ClassificationAIPremium

Classify keywords by search intent using AI analysis.

Keyword SuggestionsAIPremium

Get AI-powered keyword suggestions based on search trends.

Search Volume TrendsPremium

Track historical search volume trends for keywords.

Local SEO(2)

Listing ManagementPremium

Manage and optimize business listings across multiple directories.

Local SEOPremium

Manage local business listings and optimize for local search visibility.

On-Page SEO(1)

On-Page OptimizationAIPremium

Get recommendations for optimizing page title, meta descriptions, and content.

Rank Tracking(4)

Bulk Rank TrackingPremium

Track rankings for hundreds of keywords and locations simultaneously.

Rank TrackerPremium

Monitor keyword rankings across search engines and track progress over time.

Rank Tracking by DevicePremium

Track desktop and mobile rankings separately for detailed insights.

SERP Volatility TrackingAIPremium

Monitor ranking fluctuations and identify algorithm update impacts.

Reporting(1)

Campaign ReportingPremium

Create custom white-label reports to share with clients or stakeholders.

Reputation Management(1)

Review MonitoringPremium

Track and manage customer reviews across platforms.

SEO Metrics(2)

Domain Authority

Predict ranking potential using Moz's proprietary Domain Authority metric.

Page Authority

Measure individual page strength using Page Authority scores.

SERP Analysis(1)

SERP FeaturesPremium

Identify which SERP features appear for your target keywords.

Technical SEO(9)

Crawl StatsPremium

Monitor how search engines crawl your website and identify crawl issues.

Duplicate Content DetectionPremium

Identify duplicate content issues across your website.

Hreflang IssuesPremium

Detect and fix hreflang implementation issues for international SEO.

Mobile UsabilityPremium

Audit mobile usability issues and get recommendations for improvement.

Page Speed AnalysisPremium

Identify page speed issues affecting user experience and rankings.

Priority PagesAIPremium

Focus on pages that will have the most impact on your rankings.

Redirect ChainsPremium

Find and fix redirect chains that waste crawl budget.

Schema Markup ValidationPremium

Validate and improve schema markup implementation on your pages.

Site AuditPremium

Crawl and identify technical SEO issues affecting your website.

Pricing

Free

Free
  • Free tools and 10 tracked keywords

Standard

$99/mo
  • Up to 500 tracked keywords

Medium

Popular
$179/mo
  • Up to 1500 tracked keywords

Large

$299/mo
  • Up to 5000 tracked keywords

Premium

$599/mo
  • Unlimited tracked keywords

Cost Calculator

Keep Paying Moz

Monthly$99/mo
Yearly$1.2k/yr
5-Year Total$5.9k

Build It Yourself

Est. Build Time~3 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 YearSave $948
SaaS
$1.2k
DIY
$240
3 YearsSave $2.8k
SaaS
$3.6k
DIY
$720
5 YearsSave $4.7k
SaaS
$5.9k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 42 features at very easy complexity.

Build vs Buy

Should you build a Moz alternative or buy the subscription? Estimate based on 42 features.

Buy Moz

Better Value
Monthly cost$990/mo
3-year total$35,640
Time to deployDays

Build Your Own

Development cost$24,000
Maintenance$360/mo
3-year total$36,960
Dev time~2 months

Buying Moz saves ~$1,320 over 3 years vs building.

Estimates based on 42 features and a BuildScore of 5/5. Actual costs vary.

Integrations

27 known integrations