Yoast SEO

yoast.com
SEO
Weekend Project

SEO for everyone

How to Replace Yoast SEO

Overview

Yoast SEO is a WordPress plugin and SaaS platform that helps website owners, entrepreneurs, and content creators optimize their websites for search engines. It provides real-time SEO guidance, AI-powered content suggestions, and technical SEO automation to improve website visibility and drive organic traffic. With over 13 million users, Yoast SEO offers both free and premium versions with comprehensive tools for on-page optimization, technical SEO, and content analysis.

Features

59 features across 22 categories

AI(4)

AI Brand InsightsAIPremium

Track and measure brand visibility in AI platforms and build brand reputation with insights (Beta feature)

AI-Generated Metadata for Product PagesAIPremium

Help write better, click-worthy titles and descriptions in seconds

AI-Powered SEO SuggestionsAI

Instantly generate optimized titles, descriptions, and content with AI

LLMs.txt Generator

Generate an llms.txt file effortlessly and guide AI tools to your key content

Also in: monday.com, Notion, Airtable

Accessibility(1)

Image Alt Attributes Check

Ensure accessibility for visually impaired users and help search engines understand content

Also in: Justinmind, Justworks, Notion

Analytics(1)

Dashboard Analytics

Get a pulse on your content's health at a glance with analytics

Also in: Hugging Face, Notion, Smartsheet

Content Analysis(8)

Duplicate Keyphrases Check

Avoid using duplicate keyphrases to help pages rank better

Estimated Reading TimePremium

Automatically calculates the reading time of your content

Function Words Check

Make sure you use meaningful keyphrases that will help you rank

Inclusive Language AnalysisPremium

Highlight and replace non-inclusive words or phrases to make content relatable for everyone

Keyphrase Density

Use your keyphrase optimally to improve readability and ensure content is enjoyable to read

Premium AnalysisPremium

Write naturally and optimize for synonyms and related keyphrases

Real-Time Content Analysis

Receive immediate feedback on your content's SEO health to stay ahead of the curve

SEO Analysis

Get your content ready to rank with SEO analysis in Yoast SEO

Content Management(2)

Orphaned Content FinderPremium

Catch hard-to-find unlinked content and find and fix dead-ends and hidden content

Stale Cornerstone Content FinderPremium

Reminds you to update your most important content

Also in: Juro, Notion, WordPress.com

Content Optimization(4)

How-to Block

Make it easy to build how-to content with structured data

Internal Linking Blocks

Use different blocks in Yoast SEO to improve internal linking

Internal Linking SuggestionsPremium

Suggest relevant links automatically and improve site structure with internal linking tool

Yoast SEO Google Docs Add-onPremium

Optimize content before it hits WordPress with 1 free seat included

Developer Tools(1)

REST API

Improve SEO on headless WordPress websites and give you control over SEO metadata

Also in: Jobber, Hugging Face, 1Password

Education(1)

SEO WorkoutsPremium

Walk through key SEO tasks step-by-step

Also in: Ironclad, Moz, Wagmo

Integrations(3)

Algolia Integration

Improve the quality of site search and help users find important content

Elementor Integration

Optimize your content right inside the Elementor site builder

Wincher Integration

Find out how your content ranks for specific keywords

Keyword Research(1)

Keyword Data via Semrush

Find high-performing keywords that boost quality and relevance of content

Local SEO(1)

Yoast Local SEOPremium

Get found in 'near me' searches by adding local structured data and keeping NAP info consistent, create pages for each location

Navigation(2)

Breadcrumb Controls

Decide which category shows up as primary category in breadcrumbs

Breadcrumbs

Guide users and search engines to your site for better user experience and SEO

News Publishing(1)

Yoast News SEOPremium

Faster indexing and rich results for publishers and news websites

On-Page SEO(3)

Meta Descriptions

Snippet editor to control what your result looks like in search engines

Meta Tag Variables

Use variables to set templates for SEO titles and meta descriptions

Search Appearance Preview

See and change what posts and pages will look like in search results

Readability(2)

Readability Analysis

Tools to help write easy-to-read content that readers love

Word Complexity AnalysisPremium

Highlight and replace complex words to make content easier to read

Social Media(3)

Enhanced Slack Sharing

Make your pages stand out when shared on Slack to increase visibility and drive traffic

Social Preview ToolPremium

Control how content appears on Facebook and X (Twitter)

Social PreviewsPremium

Preview how social posts will look right from the WordPress back-end

Structured Data(4)

FAQ Block

Automatically adds structured data to pages, making them eligible for rich results

Schema IntegrationsPremium

Partner integrations with experts to provide the best possible schema outcomes

Smart Product Structured DataPremium

Add the right schema to help Google understand products, prices, reviews, and availability

Structured Data

Add structured data to get your site noticed by search engines

Technical SEO(13)

Automatic RedirectsPremium

Automatically create and manage redirects when you move or delete content

Bot BlockerPremium

Control unwanted crawlers, block intrusive and AI bots and optimize site performance

Canonical URL ManagementPremium

Ensure clean, consistent URLs for product content to rank properly without duplication issues

Canonical URL Tags

Automatically includes canonical URL tags to help prevent duplicate content

Crawl Optimization SettingsPremium

Help search engines focus on your most important content and indicate which parts shouldn't be used to train language models

CSV Import/ExportPremium

Apply many redirects instantly with CSV imports

File Editor robots.txt

Edit files on your server for robots.txt configuration

Front-end SEO InspectorPremium

Preview how your content performs and check metadata and schema that Yoast SEO outputs

Redirect Attachment URLs

Prevent thin content and excess pages by redirecting attachment URLs to the actual image

Redirect ManagerPremium

Fix or prevent broken links and maintain SEO value

Robots Meta Tags

Control where search engines go and what they're allowed to index

WooCommerce-Specific XML SitemapsPremium

Automatically exclude pages that don't need to appear in search and prioritize what does

XML Sitemaps

Help search engines find your content with XML sitemaps

Tools(1)

Migration Tool

Easily switch from other SEO plugins to Yoast SEO

Video SEO(1)

Yoast Video SEOPremium

Ensure embedded videos are indexed and eligible for rich snippets

eCommerce(1)

Product-Optimized SEO ToolsPremium

eCommerce-specific content analysis that checks image alt tags, product identifiers, and short descriptions

Pricing

Yoast SEO Free

Free
  • Real-time content analysis
  • Basic SEO analysis
  • Meta descriptions
  • XML Sitemaps
  • Readability analysis
  • Structured data
  • Image alt attributes check
  • LLMs.txt generator
  • Dashboard analytics
  • Elementor integration

Yoast SEO Premium

Popular
$118.80/year
  • Everything in free version
  • AI-enhanced optimization
  • Unlimited AI features
  • Redirect Manager
  • Internal Linking Tool
  • Social Preview Tool
  • SEO Workouts
  • Crawl Optimization Settings
  • Front-end SEO Inspector
  • Yoast SEO Google Docs Add-on (1 seat)
  • Yoast Local SEO
  • Yoast News SEO
  • Yoast Video SEO
  • Premium content analysis
  • Stale cornerstone content finder
  • Orphaned content finder
  • Word complexity analysis
  • Inclusive language analysis
  • Bot blocker
  • CSV import/export
  • 24/7 support
  • Full access to Yoast SEO Academy

Yoast SEO for Shopify

$19/30 days
  • Real-time SEO guidance
  • Content optimization
  • Product page optimization
  • Dashboard analytics
  • SEO workouts
  • Yoast SEO Academy
  • Support available in 27 languages

Yoast WooCommerce SEO

$178.80/year
  • Everything in Yoast SEO Premium
  • Product-optimized SEO tools
  • eCommerce-specific content analysis
  • Smart product structured data
  • WooCommerce-specific XML sitemaps
  • Canonical management for products
  • AI-generated metadata for product pages
  • Full access to Yoast SEO Academy
  • 24/7 support

Yoast SEO AI+

$358.80/year
  • Everything in Yoast WooCommerce SEO
  • AI Brand Insights (Beta)
  • Brand visibility tracking in AI platforms
  • Brand reputation monitoring
  • Optimization for visitors, search and LLMs
  • Complete access to all on-page and technical SEO
  • Full access to Yoast SEO Academy
  • Complete support

Cost Calculator

Keep Paying Yoast SEO

Monthly$19/mo
Yearly$228/yr
5-Year Total$1.1k

Build It Yourself

Est. Build Time~4 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 Year
SaaS
$228
DIY
$240
3 Years
SaaS
$684
DIY
$720
5 Years
SaaS
$1.1k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 59 features at very easy complexity.

Build vs Buy

Should you build a Yoast SEO alternative or buy the subscription? Estimate based on 59 features.

Buy Yoast SEO

Better Value
Monthly cost$190/mo
3-year total$6,840
Time to deployDays

Build Your Own

Development cost$36,000
Maintenance$540/mo
3-year total$55,440
Dev time~3 months

Buying Yoast SEO saves ~$48,600 over 3 years vs building.

Estimates based on 59 features and a BuildScore of 5/5. Actual costs vary.

Integrations

11 known integrations

AlgoliaElementorFacebookGoogle DocsSemrushShopifySlackTwitter/XWincherWooCommerceWordPress