How to Build Your Own Supermetrics
Replace Supermetrics with a custom build. Marketing Intelligence Platform - Make better marketing decisions on campaigns, budgets, spend, audiences, channels, keywords with AI-powered marketing decisioning
Build Difficulty: 4/5
A few focused days to build a solid replacement
Estimated Timeline
Based on 22 features at Few Days difficulty, expect about 3-5 days with AI-assisted development.
Recommended Tech Stack
Full-stack React framework with API routes and server components
PostgreSQL database, auth, and real-time subscriptions
Utility-first styling for rapid UI development
Transactional and marketing email delivery
Key Features to Replicate
Top features across 8 categories. See all 22 features
Data Management(4 features)
Automatic data refreshes on weekly, daily, or on-demand schedule depending on tier
Automatically cleans, organizes, and standardizes data so every number tells the true story
Transform and manipulate data to fit business needs
Deliver clean, analytics-ready marketing data to teams without ticket backlogs
Reporting & Dashboards(3 features)
Create and manage marketing dashboards across all pricing tiers
See the full picture of performance in one live view that is always up to date
Pre-built reporting templates for faster insight generation
AI & Analytics(2 features)
AI agents analyze results and reveal patterns and opportunities hidden in data
Ensure marketing data is properly structured and prepared for AI applications
Analytics(2 features)
Discover what actually drives growth and see beyond surface metrics to understand what really moves business forward
Link campaigns directly to revenue growth and show marketing's impact in concrete numbers
Data Integration(2 features)
Import custom data from various sources including JSON, CSV, XML
Connect every online and offline marketing source automatically to stop losing hours to manual data collection
Data Storage(2 features)
Enterprise-grade data warehousing capabilities for storing and managing large volumes of marketing data
Built-in data storage solution with basic and advanced options depending on tier
Security(2 features)
Advanced enterprise-grade single sign-on with SAML support
Secure authentication with Single Sign-On available on all tiers
Integration & API(1 features)
API and MCP (Marketing Control Plane) access for building customer-facing data products
Cost Calculator
Keep Paying Supermetrics
Build It Yourself
Total Cost Comparison
DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 22 features at easy complexity.