SaaSipedia

Amazon Ads

advertising.amazon.com
Marketing Automation
Weekend Project

Your brand, connected where customers shop and stream

How to Replace Amazon Ads
Compare:vs DashThisvs Hippo Videovs Marin Software

Overview

Amazon Ads is an easy-to-use, self-service advertising platform that helps businesses of all sizes reach millions of customers across Amazon's ecosystem including shopping, streaming, and browsing channels. With flexible budgets and no upfront fees, advertisers can increase product visibility, drive sales, and grow their business using first-party shopping insights.

Features

10 features across 8 categories

Advertising(3)

Multi-channel Advertising

Reach customers across Amazon store, Prime Video, Twitch, Freevee, Fire TV, IMDb, Amazon Music, Wondery, Alexa, Fire tablet, Amazon Fresh, Amazon Go, and Whole Foods Market

Sponsored Products

Self-service sponsored ads that appear in high-visibility placements across Amazon, manageable in just a few minutes with no upfront fees

Support for Non-Amazon Sellers

Advertising solutions for businesses that do not sell on Amazon, leveraging shopping, streaming, and browsing signals

Also in: Unbounce, Meta for Business, Google Marketing Platform

Analytics(1)

Shopping Insights

First-party shopping data and insights to help increase product visibility and drive sales

Also in: Hugging Face, Notion, Smartsheet

Branding(1)

Brand Stores

Free-to-create and maintain branded storefronts for businesses to showcase their products

Also in: Lightspeed POS, Lessonly, Setmore

Budget Management(1)

Flexible Budget Control

Ability to set and control advertising spend with no charges exceeding the set budget

Also in: Melio, Plooto, Tipalti

Campaign Management(1)

Self-Service Campaign Management

Self-managed advertising campaigns with intuitive setup and control

Also in: Sendible, Moosend, Lytics

Education(1)

Amazon Ads Academy

Educational platform with courses, certifications, and videos to elevate advertising skills

Also in: Ironclad, Moz, Wagmo

Partnerships(1)

Partner Directory

Access to vetted advertising partners offering services in media planning, retail strategy, creative development, and performance management

Also in: Wagepoint, Cleverbridge, TikTok for Business

Pricing(1)

Cost-Per-Click Pricing

Pay only when shoppers click your ads with flexible budget control

Also in: ShipBob, Proposify, Shippo

Cost Calculator

Pricing data not available for Amazon Ads. Check their website for current pricing.

Build vs Buy

Should you build a Amazon Ads alternative or buy the subscription? Estimate based on 10 features.

Buy Amazon Ads

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$12,000
Maintenance$180/mo
3-year total$18,480
Dev time~1 months

Buying Amazon Ads saves ~$18,480 over 3 years vs building.

Estimates based on 10 features and a BuildScore of 5/5. Actual costs vary.