Act-On
act-on.comBuild Difficulty: 5/5
Build a working replacement in a weekend with AI tools
The smartest, easiest to use marketing automation platform
How to Replace Act-OnOverview
Features
30 features across 12 categories
AI(3)
AI-powered insights into audience behavior and characteristics
Automated AI-powered lead scoring that measures buyer intent without manual configuration
AI-powered web agent for customer interactions
Analytics(4)
AI-powered marketing analytics that provides fast answers to complicated questions, putting a stop to guesswork and ambiguity
Advanced analytics powered by AI
Advanced reporting and business intelligence integration
Interactive dashboards for analytics and reporting on marketing performance
Automation(2)
Create and manage automated customer journeys across multiple channels
Complete marketing automation platform capabilities
Content(2)
Deliver landing pages and forms that engage markets and capture information
Dozens of pre-built templates for landing pages, forms, and emails
Email Marketing(3)
Reach the right audience at the right time with automated email and omni-channel marketing, and the best email deliverability on the market
Target emails and messaging to specific contact segments
Send transactional emails triggered by user actions
Integration(5)
Integration with Cazoomi for data synchronization and workflow automation
Integration with Salesforce, SugarCRM, NetSuite, Dynamics, and more
Over 1000 marketing technology integrations to keep entire stack running smoothly
Open API enabling customers to build custom martech integrations
Integration with Zapier for connecting with thousands of applications
Lead Management(2)
Move prospects into the funnel faster and close more deals with automated journeys incorporating web, email, social, and multichannel solutions
Accurately measure buyer intent with powerful yet easy-to-use lead scoring frameworks or fully automated AI predictive lead score
Marketing Channels(2)
Automated SMS marketing campaigns
Execute true multichannel marketing programs across email, web, social, and other channels
Marketing Strategy(2)
Dedicated features for account-based marketing strategies
Engage with customers across their entire life cycle
Sales(2)
Sales intelligence and tools accessible from anywhere
Send the best leads to sales and ensure they have the tools needed to close deals with sales intelligence
Segmentation(2)
Create contact lists based on behavior and demographics for targeted campaigns
Segment contacts based on behavior and demographics for targeted marketing
Tracking(1)
Track website and landing page visitors to understand engagement
Pricing
Professional
- ✓Unlimited access to complete marketing automation platform
- ✓World-class marketing automation
- ✓MarTech system integration
- ✓True multichannel marketing
- ✓Customer lifecycle engagement
- ✓Automated engagement programs
- ✓Website and landing page tracking
- ✓Visitor and prospect scoring
- ✓Contact list creation based on behavior and demographics
- ✓Email targeting and segmentation
- ✓Landing pages and forms
- ✓Pre-built templates
- ✓Open API
- ✓Zapier and Cazoomi integration
- ✓Interactive analytics and reporting dashboards
- ✓AI Predictive lead score
- ✓AI Audience Insights
- ✓CRM Integration (add-on)
- ✓Data Studio for advanced reporting (add-on)
- ✓Account-Based Marketing (add-on)
- ✓Automated SMS marketing (add-on)
- ✓Transactional email (add-on)
- ✓InSite AI Web Agent (add-on)
- ✓AI-Powered Advanced Analytics (add-on)
- ✓Standard support package with email-based support
Enterprise
- ✓Everything in Professional plan
- ✓Enhanced to power advanced automations
- ✓CRM integration with Salesforce, SugarCRM, NetSuite, Dynamics, and more
- ✓Data Studio for advanced reporting and BI integration
- ✓Account-Based Marketing
- ✓Automated SMS marketing
- ✓2x user accounts
- ✓Transactional email (add-on)
- ✓InSite AI Web Agent (add-on)
- ✓AI-Powered Advanced Analytics (add-on)
- ✓Standard support package with email-based support
- ✓Premium support recommended
Cost Calculator
Keep Paying Act-On
Build It Yourself
Total Cost Comparison
DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 30 features at very easy complexity.
Build vs Buy
Should you build a Act-On alternative or buy the subscription? Estimate based on 30 features.
Buy Act-On
Build Your Own
Better ValueBuilding could save ~$305,520 over 3 years.
Estimates based on 30 features and a BuildScore of 5/5. Actual costs vary.
Integrations
7 known integrations