Act-On vs Marin Software
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Act-On offers fewer features (30 vs 53) and fewer integrations (7 vs 23). Starting price: Act-On at $900/mo vs Marin Software at $500/mo. Act-On has 30 unique features while Marin Software has 53 unique features, with 0 features in common.
| Act-On | Marin Software | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 30 | 53 |
| AI-Powered Features | 6 | 13 |
| Starting Price | $900/mo | $500/mo |
| Pricing Tiers | 2 | 3 |
| Integrations | 7 | 23 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 80% | 100% |
Feature Comparison by Category
AI (3 vs 5)
| Feature | Act-On | Marin Software |
|---|---|---|
| AI Audience Insights | ||
| AI Predictive Lead Score | ||
| Anomaly Detector | ||
| Forecasting | ||
| Forecasting Models | ||
| InSite AI Web Agent | ||
| Insights | ||
| Marin Advisor |
Analytics (4 vs 0)
| Feature | Act-On | Marin Software |
|---|---|---|
| AI-Powered Advanced Analytics | ||
| Advanced Marketing Analytics | ||
| Data Studio | ||
| Interactive Analytics and Reporting Dashboards |
Attribution (0 vs 2)
| Feature | Act-On | Marin Software |
|---|---|---|
| Amazon Attribution | ||
| Marin Attribution |
Audience Management (0 vs 1)
| Feature | Act-On | Marin Software |
|---|---|---|
| Audience Hub |
Automation (2 vs 9)
| Feature | Act-On | Marin Software |
|---|---|---|
| Ad Study Automation | ||
| Bulk Uploads | ||
| Campaign Creation | ||
| Dynamic Campaigns | ||
| Journey Builder | ||
| Keyword Expansion | ||
| Marin Scripts | ||
| Multi-edit | ||
| Rules & Templates | ||
| Scheduled Actions | ||
| World-class Marketing Automation |
Bidding (0 vs 8)
| Feature | Act-On | Marin Software |
|---|---|---|
| Awareness Targeting | ||
| Cooperative Bidding | ||
| Dynamic Actions | ||
| Dynamic Bidding Goals | ||
| Full-funnel Bidding | ||
| Inventory Bidding | ||
| Marin Bidding | ||
| Media Spend Bidding |
Budget Management (0 vs 2)
| Feature | Act-On | Marin Software |
|---|---|---|
| Budget Pacing | ||
| Dynamic Spend Allocation |
Content (2 vs 0)
| Feature | Act-On | Marin Software |
|---|---|---|
| Landing Pages and Forms | ||
| Pre-built Templates |
Data Management (0 vs 2)
| Feature | Act-On | Marin Software |
|---|---|---|
| Data Retention | ||
| Intraday Data |
Ecommerce (0 vs 1)
| Feature | Act-On | Marin Software |
|---|---|---|
| SmartFeed |
Email Marketing (3 vs 0)
| Feature | Act-On | Marin Software |
|---|---|---|
| Email Marketing | ||
| Email Targeting and Messaging | ||
| Transactional Email |
Enterprise (0 vs 1)
| Feature | Act-On | Marin Software |
|---|---|---|
| Scale |
Integration (5 vs 4)
| Feature | Act-On | Marin Software |
|---|---|---|
| BI Connect | ||
| CRM Connect | ||
| CRM Integration | ||
| Cazoomi Integration | ||
| MarTech and CRM Integrations | ||
| Open API | ||
| Publisher Integrations | ||
| Revenue Connect | ||
| Zapier Integration |
Lead Management (2 vs 0)
| Feature | Act-On | Marin Software |
|---|---|---|
| Lead Generation | ||
| Lead Scoring |
Marketing Channels (2 vs 0)
| Feature | Act-On | Marin Software |
|---|---|---|
| Automated SMS Marketing | ||
| Multichannel Marketing |
Marketing Strategy (2 vs 0)
| Feature | Act-On | Marin Software |
|---|---|---|
| Account-Based Marketing | ||
| Customer Lifecycle Engagement |
Planning (0 vs 1)
| Feature | Act-On | Marin Software |
|---|---|---|
| Marketing Calendar |
Reporting (0 vs 13)
| Feature | Act-On | Marin Software |
|---|---|---|
| Analytics Grid | ||
| Analytics to Action | ||
| Auto-populate Dimensions | ||
| Automation Impact Dashboard | ||
| Change Columns | ||
| Charting | ||
| Custom Metrics | ||
| Dimensions | ||
| Filters | ||
| Reporting | ||
| Reporting by Device | ||
| Saved Views | ||
| Shareable Dashboards |
Sales (2 vs 0)
| Feature | Act-On | Marin Software |
|---|---|---|
| Act-On Anywhere | ||
| Sales Enablement |
Segmentation (2 vs 0)
| Feature | Act-On | Marin Software |
|---|---|---|
| Contact Lists and Segmentation | ||
| Segmentation Analysis |
Services (0 vs 2)
| Feature | Act-On | Marin Software |
|---|---|---|
| Managed Services | ||
| Marin for Agencies |
Social Media (0 vs 1)
| Feature | Act-On | Marin Software |
|---|---|---|
| Message Booster |
Tracking (1 vs 1)
| Feature | Act-On | Marin Software |
|---|---|---|
| URL Builder | ||
| Website and Landing Page Tracking |
Unique Features
Only in Act-On (30)
AI Audience Insights
AI Predictive Lead Score
InSite AI Web Agent
Advanced Marketing Analytics
AI-Powered Advanced Analytics
Data Studio
Interactive Analytics and Reporting Dashboards
Journey Builder
World-class Marketing Automation
Landing Pages and Forms
Pre-built Templates
Email Marketing
Email Targeting and Messaging
Transactional Email
Cazoomi Integration
CRM Integration
MarTech and CRM Integrations
Open API
Zapier Integration
Lead Generation
+ 10 more unique features
Only in Marin Software (53)
Anomaly Detector
Forecasting
Forecasting Models
Insights
Marin Advisor
Amazon Attribution
Marin Attribution
Audience Hub
Ad Study Automation
Bulk Uploads
Campaign Creation
Dynamic Campaigns
Keyword Expansion
Marin Scripts
Multi-edit
Rules & Templates
Scheduled Actions
Awareness Targeting
Cooperative Bidding
Dynamic Actions
+ 33 more unique features
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