Replacement Guide

How to Build Your Own Act-On

Replace Act-On with a custom build. The smartest, easiest to use marketing automation platform

Weekend Project
30 features7 integrationsOne weekend

Estimated Timeline

Based on 30 features at Weekend Project difficulty, expect about One weekend with AI-assisted development.

1
Setup & scaffolding
2 hours
2
Core features
4-6 hours
3
Polish & deploy
2 hours

Recommended Tech Stack

Next.js 14

Full-stack React framework with API routes and server components

Supabase

PostgreSQL database, auth, and real-time subscriptions

Tailwind CSS

Utility-first styling for rapid UI development

Resend

Transactional and marketing email delivery

Key Features to Replicate

Top features across 8 categories. See all 30 features

Integration(5 features)

Cazoomi Integration

Integration with Cazoomi for data synchronization and workflow automation

CRM IntegrationPremium

Integration with Salesforce, SugarCRM, NetSuite, Dynamics, and more

MarTech and CRM Integrations

Over 1000 marketing technology integrations to keep entire stack running smoothly

Open API

Open API enabling customers to build custom martech integrations

Zapier Integration

Integration with Zapier for connecting with thousands of applications

Analytics(4 features)

Advanced Marketing AnalyticsAI

AI-powered marketing analytics that provides fast answers to complicated questions, putting a stop to guesswork and ambiguity

AI-Powered Advanced AnalyticsAIPremium

Advanced analytics powered by AI

Data StudioPremium

Advanced reporting and business intelligence integration

Interactive Analytics and Reporting Dashboards

Interactive dashboards for analytics and reporting on marketing performance

AI(3 features)

AI Audience InsightsAI

AI-powered insights into audience behavior and characteristics

AI Predictive Lead ScoreAIPremium

Automated AI-powered lead scoring that measures buyer intent without manual configuration

InSite AI Web AgentAIPremium

AI-powered web agent for customer interactions

Email Marketing(3 features)

Email Marketing

Reach the right audience at the right time with automated email and omni-channel marketing, and the best email deliverability on the market

Email Targeting and Messaging

Target emails and messaging to specific contact segments

Transactional EmailPremium

Send transactional emails triggered by user actions

Automation(2 features)

Journey Builder

Create and manage automated customer journeys across multiple channels

World-class Marketing Automation

Complete marketing automation platform capabilities

Content(2 features)

Landing Pages and Forms

Deliver landing pages and forms that engage markets and capture information

Pre-built Templates

Dozens of pre-built templates for landing pages, forms, and emails

Lead Management(2 features)

Lead Generation

Move prospects into the funnel faster and close more deals with automated journeys incorporating web, email, social, and multichannel solutions

Lead ScoringAI

Accurately measure buyer intent with powerful yet easy-to-use lead scoring frameworks or fully automated AI predictive lead score

Marketing Channels(2 features)

Automated SMS MarketingPremium

Automated SMS marketing campaigns

Multichannel Marketing

Execute true multichannel marketing programs across email, web, social, and other channels

Cost Calculator

Keep Paying Act-On

Monthly$900/mo
Yearly$10.8k/yr
5-Year Total$54k

Build It Yourself

Est. Build Time~2 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 YearSave $10.6k
SaaS
$10.8k
DIY
$240
3 YearsSave $31.7k
SaaS
$32.4k
DIY
$720
5 YearsSave $52.8k
SaaS
$54k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 30 features at very easy complexity.

Ready to Build?