ON24

on24.com
Marketing Automation
Weekend Project

AI Webinar & Engagement Platform

How to Replace ON24

Overview

ON24 is an intelligent engagement platform that transforms sales and marketing through AI-powered webinars, virtual events, and content marketing. It enables B2B marketers to create hyper-personalized, omni-channel campaigns that drive first-party customer engagement and revenue growth. The platform combines webinars, content hubs, landing pages, and advanced analytics to propel pipeline forward and scale digital engagement.

Features

27 features across 16 categories

AI Content Generation(2)

AI-Generated Content & VideosAIPremium

Automatically turn a single webinar using embedded generative AI into written transcript, e-book, blog, key takeaway, and short-form video clips

Content RepurposingAIPremium

Use AI to instantly turn long-form presentation content into new assets like ebooks, blogs and snackable video highlights

AI Engine(1)

ACE Analytics and Content EngineAIPremium

AI-powered engine that enables content generation, segmentation, and intelligent engagement optimization

Also in: Lavu

Analytics(1)

Key MomentsAIPremium

Find top-performing moments in webinars through a heat map analysis of audience engagement

Also in: Hugging Face, Notion, Smartsheet

Automation(2)

Automated Email Communications

Automated email workflows for event confirmations, reminders, thank you messages and follow-up

Automated NurturesAIPremium

Take webinar's top performing moments and use nurture landing pages to promote highlight videos, and supplement AI-generated e-books and blogs as follow-up content

Also in: monday.com, Notion, Airtable

Campaign Management(1)

ON24 AI Propel+AIPremium

Simple way to turn single events into global, omni-channel campaigns that drive results. Go from idea to campaigns faster

Content Creation(1)

Production Studio

Built-in tools for producing and editing webinar content with professional capabilities

Content Management(2)

Content HubsPremium

Create personalized on-demand content hubs for an audience or segment that can dynamically recommend resources, past and upcoming webinars, content, and virtual events

Personalized Landing PagesPremium

Create personalized landing pages that target unique industries, buyer stages or individual accounts with tailored promotions for webinars and relevant content

Also in: Juro, Notion, WordPress.com

Core Platform(5)

Accessibility Components

Accessibility features included to ensure inclusive webinar experiences for all attendees

Breakout Rooms

Create breakout room sessions within webinars for smaller group discussions and networking

Events Management

Branded registration pages with custom form-fills, event information, promo videos and speaker bios for virtual and hybrid events. Automate email communications including confirmations, reminders, thank you and follow-up

Virtual Conferences

Host and manage virtual conference experiences with full customization and engagement capabilities

Webinars & Videos

Create customizable live, simulive and on-demand webinars with production studio and presentation capabilities, 20+ interactivity tools, breakout rooms, and accessibility components

Data Management(1)

First-Party Data Capture

Capture rich first-party data from every attendee interaction including clicks, questions, poll responses, and content downloads

Engagement(1)

24/7 Audience EngagementAIPremium

Interact with audiences around the clock through AI-generated content and always-on nurtures

Integration(3)

Integrations

Integrate first-party data from ON24 engagement data and program performance metrics to 30+ integrations across marketing automation platforms (MAPs), CRM and other business systems

LinkedIn Integration

Integrate with LinkedIn to seamlessly promote webinars and events across the professional network

Real-Time IntegrationsPremium

Seamlessly sync data with CRM and marketing automation platforms in real-time to enable immediate sales action

Lead Management(1)

Lead Scoring

Score leads based on engagement behavior to qualify prospects and prioritize follow-ups

Localization(1)

Content Translation

Translate webinar and event content to reach global audiences

Personalization(1)

Segment PersonalizationAIPremium

Create segments to easily personalize calls-to-actions, resources, messaging, and content across ON24 webinars, content hubs and landing pages

Registration(1)

Custom Form Fills

Customizable registration forms to capture attendee information and preferences

Reporting(3)

Advanced AnalyticsPremium

Use real-time first-party data at the account, segment and individual level to understand customers' and prospects' ongoing engagement across webinars, content marketing and virtual events

Heatmap ReportingPremium

Visual representation of the most impactful moments during events through audience engagement heatmaps

Performance Analytics

Detailed performance reporting across webinars, content marketing, and virtual events. Track audience interactions from polls answered, questions asked and CTAs clicked

Pricing

Essentials

Custom
  • Webinars & videos
  • Events management
  • Integrations (30+)
  • Performance analytics

Standard

Custom
  • Everything in Essentials
  • Segment personalization
  • Key Moments
  • Automated nurtures
  • AI-generated content & videos
  • Advanced analytics
  • Virtual events add-on

Advanced

Custom
  • Everything in Standard
  • Content hubs
  • Personalized landing pages
  • Virtual events add-on

Cost Calculator

Pricing data not available for ON24. Check their website for current pricing.

Build vs Buy

Should you build a ON24 alternative or buy the subscription? Estimate based on 27 features.

Buy ON24

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$12,000
Maintenance$180/mo
3-year total$18,480
Dev time~1 months

Buying ON24 saves ~$18,480 over 3 years vs building.

Estimates based on 27 features and a BuildScore of 5/5. Actual costs vary.

Integrations

5 known integrations

EloquaLinkedInMarketoSalesforceSalesforce Pardot