Marin Software vs ON24
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Marin Software offers more features (53 vs 27) and more integrations (23 vs 5). Starting price: Marin Software at $500/mo vs ON24 at Contact Sales. Marin Software has 53 unique features while ON24 has 27 unique features, with 0 features in common.
| Marin Software | ON24 | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 53 | 27 |
| AI-Powered Features | 13 | 8 |
| Starting Price | $500/mo | Contact Sales |
| Pricing Tiers | 3 | 3 |
| Integrations | 23 | 5 |
| Shared Features | 0 | |
| Shared Integrations | 1 | |
| Data Quality | 100% | 70% |
Feature Comparison by Category
AI (5 vs 0)
| Feature | Marin Software | ON24 |
|---|---|---|
| Anomaly Detector | ||
| Forecasting | ||
| Forecasting Models | ||
| Insights | ||
| Marin Advisor |
AI Content Generation (0 vs 2)
| Feature | Marin Software | ON24 |
|---|---|---|
| AI-Generated Content & Videos | ||
| Content Repurposing |
AI Engine (0 vs 1)
| Feature | Marin Software | ON24 |
|---|---|---|
| ACE Analytics and Content Engine |
Analytics (0 vs 1)
| Feature | Marin Software | ON24 |
|---|---|---|
| Key Moments |
Attribution (2 vs 0)
| Feature | Marin Software | ON24 |
|---|---|---|
| Amazon Attribution | ||
| Marin Attribution |
Audience Management (1 vs 0)
| Feature | Marin Software | ON24 |
|---|---|---|
| Audience Hub |
Automation (9 vs 2)
| Feature | Marin Software | ON24 |
|---|---|---|
| Ad Study Automation | ||
| Automated Email Communications | ||
| Automated Nurtures | ||
| Bulk Uploads | ||
| Campaign Creation | ||
| Dynamic Campaigns | ||
| Keyword Expansion | ||
| Marin Scripts | ||
| Multi-edit | ||
| Rules & Templates | ||
| Scheduled Actions |
Bidding (8 vs 0)
| Feature | Marin Software | ON24 |
|---|---|---|
| Awareness Targeting | ||
| Cooperative Bidding | ||
| Dynamic Actions | ||
| Dynamic Bidding Goals | ||
| Full-funnel Bidding | ||
| Inventory Bidding | ||
| Marin Bidding | ||
| Media Spend Bidding |
Budget Management (2 vs 0)
| Feature | Marin Software | ON24 |
|---|---|---|
| Budget Pacing | ||
| Dynamic Spend Allocation |
Campaign Management (0 vs 1)
| Feature | Marin Software | ON24 |
|---|---|---|
| ON24 AI Propel+ |
Content Creation (0 vs 1)
| Feature | Marin Software | ON24 |
|---|---|---|
| Production Studio |
Content Management (0 vs 2)
| Feature | Marin Software | ON24 |
|---|---|---|
| Content Hubs | ||
| Personalized Landing Pages |
Core Platform (0 vs 5)
| Feature | Marin Software | ON24 |
|---|---|---|
| Accessibility Components | ||
| Breakout Rooms | ||
| Events Management | ||
| Virtual Conferences | ||
| Webinars & Videos |
Data Management (2 vs 1)
| Feature | Marin Software | ON24 |
|---|---|---|
| Data Retention | ||
| First-Party Data Capture | ||
| Intraday Data |
Ecommerce (1 vs 0)
| Feature | Marin Software | ON24 |
|---|---|---|
| SmartFeed |
Engagement (0 vs 1)
| Feature | Marin Software | ON24 |
|---|---|---|
| 24/7 Audience Engagement |
Enterprise (1 vs 0)
| Feature | Marin Software | ON24 |
|---|---|---|
| Scale |
Integration (4 vs 3)
| Feature | Marin Software | ON24 |
|---|---|---|
| BI Connect | ||
| CRM Connect | ||
| Integrations | ||
| LinkedIn Integration | ||
| Publisher Integrations | ||
| Real-Time Integrations | ||
| Revenue Connect |
Lead Management (0 vs 1)
| Feature | Marin Software | ON24 |
|---|---|---|
| Lead Scoring |
Localization (0 vs 1)
| Feature | Marin Software | ON24 |
|---|---|---|
| Content Translation |
Personalization (0 vs 1)
| Feature | Marin Software | ON24 |
|---|---|---|
| Segment Personalization |
Planning (1 vs 0)
| Feature | Marin Software | ON24 |
|---|---|---|
| Marketing Calendar |
Registration (0 vs 1)
| Feature | Marin Software | ON24 |
|---|---|---|
| Custom Form Fills |
Reporting (13 vs 3)
| Feature | Marin Software | ON24 |
|---|---|---|
| Advanced Analytics | ||
| Analytics Grid | ||
| Analytics to Action | ||
| Auto-populate Dimensions | ||
| Automation Impact Dashboard | ||
| Change Columns | ||
| Charting | ||
| Custom Metrics | ||
| Dimensions | ||
| Filters | ||
| Heatmap Reporting | ||
| Performance Analytics | ||
| Reporting | ||
| Reporting by Device | ||
| Saved Views |
Services (2 vs 0)
| Feature | Marin Software | ON24 |
|---|---|---|
| Managed Services | ||
| Marin for Agencies |
Social Media (1 vs 0)
| Feature | Marin Software | ON24 |
|---|---|---|
| Message Booster |
Tracking (1 vs 0)
| Feature | Marin Software | ON24 |
|---|---|---|
| URL Builder |
Unique Features
Only in Marin Software (53)
Anomaly Detector
Forecasting
Forecasting Models
Insights
Marin Advisor
Amazon Attribution
Marin Attribution
Audience Hub
Ad Study Automation
Bulk Uploads
Campaign Creation
Dynamic Campaigns
Keyword Expansion
Marin Scripts
Multi-edit
Rules & Templates
Scheduled Actions
Awareness Targeting
Cooperative Bidding
Dynamic Actions
+ 33 more unique features
Only in ON24 (27)
AI-Generated Content & Videos
Content Repurposing
ACE Analytics and Content Engine
Key Moments
Automated Email Communications
Automated Nurtures
ON24 AI Propel+
Production Studio
Content Hubs
Personalized Landing Pages
Accessibility Components
Breakout Rooms
Events Management
Virtual Conferences
Webinars & Videos
First-Party Data Capture
24/7 Audience Engagement
Integrations
LinkedIn Integration
Real-Time Integrations
+ 7 more unique features
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