Okendo

okendo.io
Marketing Automation
Weekend Project

Turn shoppers into Superfans

How to Replace Okendo

Overview

Okendo is a customer marketing platform that helps e-commerce brands grow faster and more efficiently with an engaged community of loyal customers. The platform provides tools for building customer love, loyalty, and lifetime value through reviews, loyalty programs, quizzes, referrals, and surveys. It unifies customer data and enables multi-step journeys with real-time personalization across the entire customer lifecycle.

Features

54 features across 14 categories

Advocacy(4)

Automated Workflows

Set up automated referral workflows and triggers

Fraud Protection

Protect referral program from fraudulent referrals

Referral Email Flows

Automated email sequences to encourage customer referrals

Referrals

Scale word-of-mouth marketing by turning customers into brand advocates

Also in: Oktopost

Analytics(7)

AI InsightsAI

Get AI-powered insights from customer data

AI Keyword FiltersAI

Use AI to filter and organize reviews by keywords and themes

AI SummariesAI

Automatically generate summaries of review themes using AI

Analytics

Comprehensive reporting and analytics across all products

Free Text Search

Search reviews and feedback using free text queries

Reporting

Unified view of performance across the entire customer journey

Review Grouping

Organize and group reviews by categories and themes

Also in: Hugging Face, Notion, Smartsheet

Branding(1)

White-labelled DomainsPremium

Use custom branded domains for review pages and campaigns

Also in: Lightspeed POS, Lessonly, Setmore

Content Collection(7)

Attribute Ratings

Enable customers to rate specific product attributes

In-mail Form

Collect reviews via email forms

Photo & Video Reviews

Enable customers to submit reviews with media attachments

Product Reviews

Collect product-specific reviews with photos and videos

Reviews

Collect and display scroll-stopping reviews that build hype and drive conversions

Site Reviews

Collect general site and brand reviews

Smart Capture Form

Intelligent form for collecting reviews based on customer behavior

Data Management(2)

Rich Customer Profiles

Build comprehensive customer profiles with all interactions and behaviors

Unified Data

Centralize all customer data from reviews, surveys, quizzes, loyalty and referrals in one place

Also in: monday.com, Notion, Airtable

Developer(2)

Developer Toolkit

Powerful, modern APIs and real-time webhooks for custom experiences

Headless Support

Native compatibility with Shopify Hydrogen, React and Vue frameworks

Also in: Klaviyo, Acuity Scheduling, Setmore

Email Marketing(5)

2-in-1 Reviews

Combine review collection with survey feedback in one campaign

Custom Email TemplatesPremium

Create fully customized email templates

Email Sequences

Build multi-step email campaigns to nurture customers

Email Template Builder

Design and create email templates for campaigns

Targeted Review Campaigns

Send targeted campaigns to collect reviews from specific customer segments

Also in: Writesonic, Visme, WordPress.com

Feedback(4)

Post-review and Post-checkout Surveys

Capture feedback at key moments in the customer journey

Question Logic

Configure conditional logic for survey questions

Shareable Link Surveys

Create surveys that can be shared via links

Surveys

Collect customer feedback and insights to understand customer preferences and shape experiences

Also in: Pendo, Lessonly, Natero

Integration(4)

Bazaarvoice Integration

Syndicate reviews and UGC to thousands of retailers

Google Partnership

Leverage Google partnership to standout in search results and boost rankings

Shopify POS Integration

Bring community in-store with Okendo's Shopify POS integration for earning points and redeeming rewards

TikTok Shop Integration

Sync reviews with TikTok Shop to showcase social proof

Loyalty & Rewards(5)

Custom Loyalty Page

Create branded loyalty program page for members

Loyalty

Gamify community with perks, points, and exclusives to drive repeat purchases

Memberships

Manage customer membership programs and tiers

Rewards Engine

Configure earn and redeem rules for loyalty program

VIP Tiers

Create tiered loyalty program with different benefits at each level

Onsite Display(4)

Media GalleriesPremium

Showcase customer photos and videos in galleries

Reviews Badge

Display a trust badge showing review count and rating

Reviews Widgets

Display reviews on website with customizable widgets

Star Ratings

Display star ratings for products and overall brand

Personalization(4)

AI-powered Quiz CreationAI

Create product recommendation quizzes with AI assistance

Personalized Product RecommendationsAI

Deliver 1-to-1 product recommendations based on quiz responses

QuizzesAI

Match shoppers with 1-to-1 product recommendations through AI-powered quizzes

Recommendation LogicAI

Configure logic for how products are recommended

Security(1)

Data Security

GDPR, CCPA, SOC2, QCGA, and ADA compliant

Support(4)

24/7 Tech Support

Round-the-clock technical support via chat, email and phone

Onboarding Manager

Dedicated support during platform setup and launch

Solutions Engineering Support

Technical experts to tailor solutions to your stack and goals

Success Manager

Dedicated account managers for strategy and long-term results

Pricing

Essentials

Starting from $19/mo
  • Product reviews
  • Site reviews
  • Photo & video reviews
  • Smart capture form
  • Attribute ratings
  • Reviews widgets
  • Star ratings
  • AI summaries
  • AI keyword filters
  • Free text search
  • Review grouping
  • Reviews badge
  • Email sequences
  • Email template builder
  • Onboarding manager

Growth

Popular
Custom pricing
  • Okendo Reviews
  • Okendo Referrals
  • Okendo Surveys
  • Onboarding manager
  • Success manager
  • 24/7 support

Power

Popular
Custom pricing
  • Okendo Reviews
  • Okendo Quizzes
  • Okendo Surveys
  • Onboarding manager
  • Success manager
  • 24/7 support

Advanced

Popular
Custom pricing
  • Okendo Reviews
  • Okendo Loyalty
  • Okendo Surveys
  • Onboarding manager
  • Success manager
  • 24/7 support

Platform

Popular
Custom pricing with 40% savings
  • Okendo Reviews
  • Okendo Loyalty
  • Okendo Quizzes
  • Okendo Referrals
  • Okendo Surveys
  • Onboarding manager
  • Dedicated success manager
  • Solutions engineering support
  • 24/7 tech support

Platform Scale

Custom pricing
  • All Platform features
  • No usage caps
  • Unlimited orders
  • Fixed annual price

Okendo Reviews

Custom pricing
  • Product reviews
  • Site reviews
  • Photo & video reviews
  • Smart capture form
  • In-mail form
  • Attribute ratings
  • Reviews widgets
  • Star ratings
  • AI summaries
  • AI keyword filters
  • Free text search
  • Review grouping
  • Media galleries
  • Reviews badge

Okendo Loyalty

Custom pricing
  • Earn & redeem rules
  • Custom loyalty page
  • VIP tiers
  • Rewards engine
  • Email sequences
  • Email template builder

Okendo Quizzes

Custom pricing
  • Personalized product recommendations
  • Recommendation logic
  • AI-powered quiz creation

Okendo Referrals

Custom pricing
  • Referral email flows
  • Fraud protection
  • Automated workflows

Okendo Surveys

Custom pricing
  • Question logic
  • Shareable link surveys
  • Post-review and post-checkout surveys

Cost Calculator

Keep Paying Okendo

Monthly$19/mo
Yearly$228/yr
5-Year Total$1.1k

Build It Yourself

Est. Build Time~4 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 Year
SaaS
$228
DIY
$240
3 Years
SaaS
$684
DIY
$720
5 Years
SaaS
$1.1k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 54 features at very easy complexity.

Build vs Buy

Should you build a Okendo alternative or buy the subscription? Estimate based on 54 features.

Buy Okendo

Better Value
Monthly cost$190/mo
3-year total$6,840
Time to deployDays

Build Your Own

Development cost$36,000
Maintenance$540/mo
3-year total$55,440
Dev time~3 months

Buying Okendo saves ~$48,600 over 3 years vs building.

Estimates based on 54 features and a BuildScore of 5/5. Actual costs vary.

Integrations

18 known integrations

AftershipAlloyAttentiveBazaarvoiceFuegoGoogleGorgiasKlaviyoMetaOmnisendPostscriptReactRechargeRise.aiShopify HydrogenShopify POSTikTok ShopVue