Adobe Target

Get content suggestions for campaign copy and imagery

Answer questions, suggest best practices, and provide use case ideas to maximize and advance personalization

Use manual and AI-powered experimentation and optimization to identify the most relevant and highest-performing content

Improve algorithm performance and optimize AI-powered personalization activities automatically

Customizable AI algorithms that work with Adobe Experience Platform integration for optimization

Enterprise governance tools that let you scale confidently

Approved journeys can then be instantly activated

Let stakeholders preview, review, and approve journey variations using guided visuals and workflows

Configure permissions to give users role-based access using enterprise governance tools

A/B test entire experiences or test multiple elements simultaneously to find the most effective versions

Use device-native browser capabilities to deliver experimentation from within a customer's device

Allocate traffic to the best-performing digital experience with multi-armed bandit testing

Flexible, open architecture allows quick scaling of personalization and optimization programs from modest to expansive

Powerful integrations with Adobe Experience Platform for optimization and personalization

Pre-fetch and cache experience variations to increase speed and performance

Deliver personalized content including tailored product selections and rank offers and navigation options most likely to convert

Uses real-time visitor interactions and behaviors to deliver relevant content and offers across channels

Deliver same-page and next-page personalization in real time based on customer interactions

Use rule-based criteria to define web or mobile interactions for audience segments

Deliver personalized activities and programs faster with the reimagined user interface built on a React Spectrum framework