How to Build Your Own Adobe Target
Replace Adobe Target with a custom build. Maximize customer conversions with engaging, personalized experiences
Build Difficulty: 5/5
Build a working replacement in a weekend with AI tools
Estimated Timeline
Based on 20 features at Weekend Project difficulty, expect about One weekend with AI-assisted development.
Recommended Tech Stack
Full-stack React framework with API routes and server components
PostgreSQL database, auth, and real-time subscriptions
Utility-first styling for rapid UI development
Transactional and marketing email delivery
Key Features to Replicate
Top features across 8 categories. See all 20 features
AI(5 features)
Get content suggestions for campaign copy and imagery
Answer questions, suggest best practices, and provide use case ideas to maximize and advance personalization
Use manual and AI-powered experimentation and optimization to identify the most relevant and highest-performing content
Improve algorithm performance and optimize AI-powered personalization activities automatically
Customizable AI algorithms that work with Adobe Experience Platform integration for optimization
Administration(4 features)
Enterprise governance tools that let you scale confidently
Approved journeys can then be instantly activated
Let stakeholders preview, review, and approve journey variations using guided visuals and workflows
Configure permissions to give users role-based access using enterprise governance tools
Experimentation(3 features)
A/B test entire experiences or test multiple elements simultaneously to find the most effective versions
Use device-native browser capabilities to deliver experimentation from within a customer's device
Allocate traffic to the best-performing digital experience with multi-armed bandit testing
Personalization(3 features)
Deliver personalized content including tailored product selections and rank offers and navigation options most likely to convert
Uses real-time visitor interactions and behaviors to deliver relevant content and offers across channels
Deliver same-page and next-page personalization in real time based on customer interactions
Infrastructure(1 features)
Flexible, open architecture allows quick scaling of personalization and optimization programs from modest to expansive
Integration(1 features)
Powerful integrations with Adobe Experience Platform for optimization and personalization
Performance(1 features)
Pre-fetch and cache experience variations to increase speed and performance
Segmentation(1 features)
Use rule-based criteria to define web or mobile interactions for audience segments
Cost Calculator
Pricing data not available for Adobe Target. Check their website for current pricing.