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Google Optimize

optimize.google.com
Marketing Automation
Weekend Project

A/B testing and personalization tool for improving user experiences

How to Replace Google Optimize
Compare:vs DashThisvs Hippo Videovs Marin Software

Overview

Google Optimize was a tool that enabled businesses of all sizes to run experiments and personalizations on their websites. The product allowed users to test different variations of their user experiences and measure the impact on key metrics. However, Google Optimize and Optimize 360 are no longer available as of September 30, 2023.

Features

4 features across 4 categories

Experimentation(1)

A/B Testing

Run experiments to test different variations of user experiences

Also in: Insider CDP, Lytics, Persado Motivation AI

Integration(1)

Google Analytics Integration

Native integration with Google Analytics for data collection and reporting

Also in: monday.com, Notion, Airtable

Personalization(1)

Personalization

Create personalized experiences for different user segments

Also in: Insider CDP, Iterable, Calendly

Reporting(1)

Experiment Analysis

Analyze and measure the results of experiments

Also in: monday.com, Smartsheet, 1Password

Cost Calculator

Pricing data not available for Google Optimize. Check their website for current pricing.

Build vs Buy

Should you build a Google Optimize alternative or buy the subscription? Estimate based on 4 features.

Buy Google Optimize

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$12,000
Maintenance$180/mo
3-year total$18,480
Dev time~1 months

Buying Google Optimize saves ~$18,480 over 3 years vs building.

Estimates based on 4 features and a BuildScore of 5/5. Actual costs vary.

Integrations

5 known integrations

AB TastyFirebase A/B TestingGoogle AnalyticsOptimizelyVWO