VWO

Generate alternate text recommendations for existing copy on your website

AI-powered assistant that suggests what to test, creates variations, and reveals key insights

Create a continuous testing pipeline with AI-generated ideas

Auto-generate key cohorts to dive deeper into campaign reports analysis

Effortlessly craft complex targeting segments just by prompting VWO Copilot

Bring ideas to life by editing campaign variations and experiences through chatting with VWO Copilot or voice input

Use VWO Copilot to generate regex patterns that include multiple page URLs for campaigns

Analyze form interactions to understand user behavior and drop-off points

Track multi-step user journeys and identify conversion bottlenecks

See how visitors engage with your website using visual heatmap representations

Track visitor activity in mobile apps to resolve UX bottlenecks and convert better

Watch how visitors interact with your website to identify conversion roadblocks

Gather qualitative feedback from your website visitors

Monitor critical KPIs with guardrail metrics and disable underperforming variations automatically

Apply the same experience to multiple pages with a single click

Ensure that users don't participate in two or more running tests to eliminate result noise and bias

Schedule tests at specific time/date or create recurring schedule to run tests

Apply changes only on the page you edited, even if the campaign includes multiple pages

Choose between 'Better' or 'Better or Equivalence' objectives when creating campaigns

Allocate traffic for tests and distribute allocated traffic among various variations

View the changes made to your campaign over its lifetime

Run custom code for the entire campaign regardless of which variation users see

Add new or edit UI elements to your webpage

Make advanced modifications to any aspect of your website using HTML, JavaScript, CSS, and jQuery

Incorporate modifications into code blocks and configure triggers to precisely control when changes execute

Library of customizable pre-designed UI elements like list item, content block, buttons, etc.

Use click-and-save feature to store UI elements like text blocks, buttons, banners, and pop-ups for future reuse

Save and reuse modifications made to web elements to easily apply the same changes without recreating

Add custom code that gets executed before any campaign code executes across your site

Powerful WYSIWYG point-and-click visual editor to create and edit variations without IT dependency

Create customizable banners, pop-ups, and other web page elements with images and forms directly within Visual Editor

Build and compare variations of your website to analytically determine the better performing version

Support for regex and custom code based redirection in Split URL Testing

Run tests on multiple domains within user journey where user tracking and goals can be on one or more domains

Test anything across your digital properties and features

Run omnichannel experiments to optimize mobile app products and monetize users

Expose better performing variation to more users before reaching statistical significance

Simultaneously modify multiple variables to test a hypothesis and determine the best-performing combination

Run omnichannel experiments to optimize products and monetize users from the backend

Compare various versions of your website hosted on multiple URLs by distributing traffic among them

Run sophisticated experiments on web experiences to boost conversions

Simultaneously visualize and compare two or more user segments in reports

Filter reports deeply by combining multiple filter conditions

Filter reports based on the device your users use

Download the summary report to see high level information about test data

Filter reports for specific geographies

Compare multiple goals within the same report

Compare user behavior between control and variation using heatmaps and session recordings in test reports

Filter reports based on the operating system your users use

Filter reports based on query parameters

See the results of your experiments on a Bayesian-powered reporting dashboard

Save your report filter as a segment and reuse it to slice reports faster in future

Share reports with other VWO account users or people without VWO access

Filter reports based on user arrival time or day of the week

Filter reports based on where users came from

Filter reports based on new or returning users to study their behavior separately

Filter reports based on UTM parameters such as source, medium, campaign etc.

Use brackets to create logic of targeting with multiple conditions for complex segmentation

Precisely target audience by matching a list of values with cookies, JavaScript variables, or any other identifier

Target based on events, user behavior, and actions taken by users on your website

Target users based on their browser

Create advanced user segments by combining multiple targeting conditions using AND and OR

Target users based on cookie values customized based on varying business needs

Target user groups based on custom user properties or attributes configured using VWO Data360

Target user groups based on custom events representing user activity configured using VWO Data360

Target users based on the device they use with basic or advanced options

Target users from specific geographies or personalize website content for specific locations

Target users based on GTM Data Layer variable values available on the page

Target users based on IP address

Target user groups based on custom events that occur on your website using Javascript variables

Tailor modifications to specific devices or apply them consistently across all devices

Target users based on their desktop OS with basic or advanced options

Target users based on their query parameters

Access previously created user segments for efficient reuse in tests without repeated creation

Target users based on their screen resolution

Target users on your test page based on their arrival time and day of the week

Target users based on the traffic source that directed them to the test page

Target users based on the URLs they land on

Target users based on user-agent values

Target users based on their intent of visiting your website using referral URLs

Target returning users or new users accessing your website for the first time

Target users based on UTM parameters such as UTM source, medium, campaign etc.

Trigger a campaign immediately or after a visitor sees a specific A/B test variation

Trigger a campaign immediately or after a visitor is trying to close the page

Trigger a campaign immediately or after a visitor has scrolled a certain percentage of the page

Trigger a campaign immediately or after a visitor has viewed a certain number of pages

Trigger a campaign immediately or after a visitor has spent a certain amount of time on a page or session

Use brackets to create trigger logic with multiple conditions

Trigger a campaign when a visitor is trying to close the page

Trigger a campaign after a visitor has scrolled more than 50% of the page

Trigger a campaign when a visitor has viewed at least 1 page in a session

Trigger a campaign after a visitor has spent more than 10 seconds on the page or 60 seconds in a session

Control activation of campaigns using manual triggers by custom conditions in your website code

Trigger a campaign immediately or after a visitor has clicked on an element

Create advanced triggers by combining multiple trigger conditions using AND and OR

Trigger a campaign immediately or after there is engagement on the page

Trigger a campaign based on Data360 Events

Trigger a campaign immediately or after a visitor has submitted a form

Trigger a campaign immediately or after a particular goal configured in VWO is completed

Write custom triggers using JavaScript to fire a campaign based on an event or specific user action

Trigger a campaign immediately or after a new session is created

Access previously created triggers for efficient reuse in campaigns without repeated creation

Control when a widget appears, how often it appears, or does not appear when dismissed