How to Build Your Own VWO

Use brackets to create logic of targeting with multiple conditions for complex segmentation

Precisely target audience by matching a list of values with cookies, JavaScript variables, or any other identifier

Target based on events, user behavior, and actions taken by users on your website

Target users based on their browser

Create advanced user segments by combining multiple targeting conditions using AND and OR

Trigger a campaign immediately or after a visitor sees a specific A/B test variation

Trigger a campaign immediately or after a visitor is trying to close the page

Trigger a campaign immediately or after a visitor has scrolled a certain percentage of the page

Trigger a campaign immediately or after a visitor has viewed a certain number of pages

Trigger a campaign immediately or after a visitor has spent a certain amount of time on a page or session

Simultaneously visualize and compare two or more user segments in reports

Filter reports deeply by combining multiple filter conditions

Filter reports based on the device your users use

Download the summary report to see high level information about test data

Filter reports for specific geographies

Run custom code for the entire campaign regardless of which variation users see

Add new or edit UI elements to your webpage

Make advanced modifications to any aspect of your website using HTML, JavaScript, CSS, and jQuery

Incorporate modifications into code blocks and configure triggers to precisely control when changes execute

Library of customizable pre-designed UI elements like list item, content block, buttons, etc.

Build and compare variations of your website to analytically determine the better performing version

Support for regex and custom code based redirection in Split URL Testing

Run tests on multiple domains within user journey where user tracking and goals can be on one or more domains

Test anything across your digital properties and features

Run omnichannel experiments to optimize mobile app products and monetize users

Monitor critical KPIs with guardrail metrics and disable underperforming variations automatically

Apply the same experience to multiple pages with a single click

Ensure that users don't participate in two or more running tests to eliminate result noise and bias

Schedule tests at specific time/date or create recurring schedule to run tests

Apply changes only on the page you edited, even if the campaign includes multiple pages

Generate alternate text recommendations for existing copy on your website

AI-powered assistant that suggests what to test, creates variations, and reveals key insights

Create a continuous testing pipeline with AI-generated ideas

Auto-generate key cohorts to dive deeper into campaign reports analysis

Effortlessly craft complex targeting segments just by prompting VWO Copilot

Analyze form interactions to understand user behavior and drop-off points

Track multi-step user journeys and identify conversion bottlenecks

See how visitors engage with your website using visual heatmap representations

Track visitor activity in mobile apps to resolve UX bottlenecks and convert better

Watch how visitors interact with your website to identify conversion roadblocks