AB Tasty

Track user behavior across multiple domains

Filter and segment data for analysis

Use predictive analytics to forecast experiment outcomes

View experiment results in real-time as data comes in

Comprehensive reporting and dashboard views for experiment results

Business-first statistical engine using Bayesian statistics for accurate results

Surface relevant products with AI-powered, intent-driven search to boost conversions

Customize widgets for personalized engagement experiences

Widgets that adapt and change based on user behavior and segments

One platform to unite search, recommendations, and merchandising strategies with control over every touchpoint

Control product visibility and promotions in real time to maximize revenue

API for integrating product recommendations into custom implementations

Personalize product suggestions at every step of the customer journey to increase engagement and sales

Pre-built widget library for website engagement and e-commerce experiences

Set up complex triggers to activate personalized experiences based on user behavior

Prioritize multiple campaigns to determine which experiences are shown to users

Schedule personalized campaigns to run at specific times

Segment audiences based on custom data layer attributes

Specialized segmentation capabilities for e-commerce businesses

Combine specificity with scale by personalizing experiences to each individual with advanced segmentation

Build advanced audience segments for targeting personalized experiences

Integrate third-party audience segments for personalization

Automatically rollback features if KPI thresholds are not met

Automatically rollback failed deployments

Run experiments on server-side features and backend implementations

Manage feature releases with flags and toggles for progressive deployment

Deploy features progressively to minimize risk and gather user feedback

Release new features with speed and confidence through progressive rollouts

Segment and target users for feature experiments and rollouts

Dedicated account manager for enterprise customers

Dedicated consulting services for optimization strategy and roadmaps

Dedicated training sessions for teams

Email and phone support channels

Service level agreements for platform infrastructure and uptime

Online documentation and knowledge base for self-service support

Service level agreements for customer support

Support ticket system for issue tracking

Certification programs for platform users

Run A/B and multivariate tests to compare variations and determine winning experiences

Define custom goals based on events, clicks, or other user interactions

Automatically allocate traffic to winning variations using multi-armed bandit algorithms

Track engagement goals such as bounce rate, time on page, etc.

Run sophisticated experiments across all channels and devices with multi-channel A/B tests without impacting performance

Test mobile app ideas to see if they resonate before a full release

Track multiple conversion goals within a single experiment

Test multiple variables simultaneously to optimize complex experiences

QA mode for testing experiments before launch

Test different URLs to compare full page variations

Manually allocate traffic to variations by percentage

Track transactional goals such as revenue and purchases

Create unlimited variations within experiments

Advanced testing with simple experience building to reach conversion goals confidently and quickly