Replacement Guide

How to Build Your Own AB Tasty

Replace AB Tasty with a custom build. Your Digital Experience Optimization Platform & Partner

Few Days
72 features2 integrations3-5 days

Estimated Timeline

Based on 72 features at Few Days difficulty, expect about 3-5 days with AI-assisted development.

1
Architecture & setup
Half day
2
Core features
2-3 days
3
Testing & polish
1 day

Recommended Tech Stack

Next.js 14

Full-stack React framework with API routes and server components

Supabase

PostgreSQL database, auth, and real-time subscriptions

Tailwind CSS

Utility-first styling for rapid UI development

Key Features to Replicate

Top features across 8 categories. See all 72 features

Testing(14 features)

A/B/n Testing

Run A/B and multivariate tests to compare variations and determine winning experiences

Custom Goals

Define custom goals based on events, clicks, or other user interactions

Dynamic Allocation of Traffic (Multi-Armed Bandits)AI

Automatically allocate traffic to winning variations using multi-armed bandit algorithms

Engagement Goals

Track engagement goals such as bounce rate, time on page, etc.

Feature Experimentation

Run sophisticated experiments across all channels and devices with multi-channel A/B tests without impacting performance

+9 more in this category

Support(9 features)

Account ManagerPremium

Dedicated account manager for enterprise customers

Dedicated ConsultingPremium

Dedicated consulting services for optimization strategy and roadmaps

Dedicated TrainingPremium

Dedicated training sessions for teams

Email & Phone Support

Email and phone support channels

Infrastructure SLAPremium

Service level agreements for platform infrastructure and uptime

+4 more in this category

E-commerce(8 features)

AI-Powered SearchAI

Surface relevant products with AI-powered, intent-driven search to boost conversions

Customizable Widgets

Customize widgets for personalized engagement experiences

Dynamic Widgets

Widgets that adapt and change based on user behavior and segments

E-Merchandising

One platform to unite search, recommendations, and merchandising strategies with control over every touchpoint

Merchandising Controls

Control product visibility and promotions in real time to maximize revenue

+3 more in this category

Personalization(8 features)

Advanced Campaign Triggers

Set up complex triggers to activate personalized experiences based on user behavior

Campaign Prioritization

Prioritize multiple campaigns to determine which experiences are shown to users

Campaign Scheduling

Schedule personalized campaigns to run at specific times

Data Layer Segmentation

Segment audiences based on custom data layer attributes

E-commerce Segmentation

Specialized segmentation capabilities for e-commerce businesses

+3 more in this category

Release Management(7 features)

Automatic KPI-Triggered Rollbacks

Automatically rollback features if KPI thresholds are not met

Automatic Rollback

Automatically rollback failed deployments

Feature & Server-Side Experiments

Run experiments on server-side features and backend implementations

Feature Flags & Toggles

Manage feature releases with flags and toggles for progressive deployment

Progressive Deployment

Deploy features progressively to minimize risk and gather user feedback

+2 more in this category

Analytics & Reporting(6 features)

Cross Domain Tracking

Track user behavior across multiple domains

Data Filtering & Segmentation

Filter and segment data for analysis

Predictive Testing

Use predictive analytics to forecast experiment outcomes

Real-Time Results

View experiment results in real-time as data comes in

Reports and Dashboards

Comprehensive reporting and dashboard views for experiment results

+1 more in this category

AI(5 features)

AdaptiveCXAIPremium

Real-time predictive AI that adapts and personalizes every experience for anonymous visitors

EmotionsAIAIPremium

Market-first EmotionsAI for emotion-based personalization and optimization

Evi - Evidence-Based Marketing AgentAIPremium

AI assistant that cuts through the noise, turning complex data into clear, actionable strategies

Evi Hypothesis FormulationAIPremium

AI assistance in formulating hypotheses for experiments

Evi Insights & ReportingAIPremium

AI-powered insights extracted from lengthy reports and data

Security(5 features)

Cookie Duration SetupPremium

Configure cookie duration settings

Enterprise SSO (SAML, LDAP)Premium

Enterprise single sign-on with SAML and LDAP support

ITP 2.1/2.2 CompliancePremium

Compliance with Intelligent Tracking Prevention 2.1/2.2

Multi-Factor AuthenticationPremium

MFA for enhanced account security

User, Role and Access ManagementPremium

Granular user permissions and role-based access control

Cost Calculator

Pricing data not available for AB Tasty. Check their website for current pricing.

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