Wyng

wyng.com
Marketing Automation
Weekend Project

Engage Audiences, Earn Data, Deliver Relevance

How to Replace Wyng

Overview

Wyng is a Data Capture & Engagement (DCE) platform that enables brands to launch interactive digital campaigns in hours. It allows marketers to create engaging experiences that capture valuable zero-party customer data, personalize in real time, and drive engagement across the customer lifecycle from a single platform.

Features

36 features across 14 categories

Administration(1)

Governance Controls

Enterprise-grade governance controls for compliance and management

Also in: Notion, Airtable, Smartsheet

Analytics & Reporting(1)

Metrics & Insights Dashboard

Out-of-the-box customizable dashboards to measure experience performance and uncover customer insights

Also in: Ivanti, Ramp, Stampli

Automation(2)

Automated Winner Selection

Automatically select winners with configurable logic and rules

Smart Triggers

Surface experiences at the right moment in the customer journey with intelligent triggers

Also in: monday.com, Notion, Airtable

Builder(3)

Developer-Friendly Customization

Allow experienced developers to create custom look, feel, and experiences

Experience Studio

Build interactive digital experiences without code and without compromises

No-Code Builder

Build experiences without code with a visual builder interface

Also in: Swipe Pages, Softr, WordPress.com

Campaign Management(4)

Advanced Instant Win Logic

Configure complex instant win mechanics with advanced logic and flexible code delivery

Code Gating & Delivery

Flexible code delivery and code gating for precise promotion management

Configurable Participation Policies

Set flexible participation limits and rules to control campaign mechanics

Prize Management

Manage and distribute prizes with automated systems

Commerce(6)

Coupon Integrations

Seamlessly integrate and deliver coupons within experiences

Personalized Product Recommendations

Deliver personalized product recommendations to inspire purchases

Product Advisor Quizzes

Create quizzes that recommend products and drive sales

Product Feed Syncs

Sync product feeds to enable dynamic product recommendations and shoppable experiences

Proof-of-Purchase Promotions

Run promotions triggered by purchase activity to drive loyalty

Shoppable UGC

Turn user-generated content into shoppable experiences to drive sales

Also in: Salesforce, Salesforce, HubSpot

Data Capture(3)

Flexible Forms

Create flexible forms to drive email opt-ins and loyalty sign-ups

Progressive Data Capture

Progressively capture data in user-friendly ways to enrich customer profiles over time

Zero-Party Data Collection

Collect zero-party data directly from customers about their needs, preferences, values, and interests

Distribution(2)

Refer-a-Friend

Built-in refer-a-friend capabilities to expand audience reach

Social Sharing Tools

Built-in social sharing capabilities to maximize reach and engagement

Experience Type(7)

Countdown Calendars

Build countdown calendar experiences to create urgency and drive engagement

Forms & Surveys

Collect data with progressive forms and surveys that never ask the same question twice

Gamification & Instant Wins

Have users spin, scratch, match, or swipe to earn rewards with configurable instant win logic

Preference Centers

Give customers a place to control and manage the data they share with your brand

Quizzes

Create beautiful quizzes that recommend products and capture consumer preferences

Social Promotions & UGC

Bring your brand to life with stories from real users and built-in social sharing tools

Sweepstakes & Promotions

Run sweepstakes and promotions while keeping fraudsters out with advanced fraud prevention

Infrastructure(1)

Scalability

Enterprise-ready scalability to handle high-volume campaigns

Integration(1)

API-First Platform

API-first architecture for flexible integrations and customizations

Personalization(3)

Personalized Incentives

Deliver personalized incentives to encourage sign-ups and participation

Preference-Based Personalization

Personalize offers, content, and recommendations in real-time based on customer preferences

Real-Time Personalization

Personalize offers, content, and recommendations in true real-time with experiences, data, and logic in one place

Security(1)

Built-in Fraud Prevention

Ensure every form submission is valid and valuable with fraud prevention tools

Segmentation(1)

Audience Segmentation

Create and analyze audience segments based on behavior and data collected

Cost Calculator

Pricing data not available for Wyng. Check their website for current pricing.

Build vs Buy

Should you build a Wyng alternative or buy the subscription? Estimate based on 36 features.

Buy Wyng

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$24,000
Maintenance$360/mo
3-year total$36,960
Dev time~2 months

Buying Wyng saves ~$36,960 over 3 years vs building.

Estimates based on 36 features and a BuildScore of 5/5. Actual costs vary.