Improvado

improvado.io
Marketing Automation
Weekend Project

Unify your data. Get insights. Maximize ROAS

How to Replace Improvado

Overview

Improvado is an AI-powered marketing analytics and intelligence platform that automates data integration, marketing dashboards, reporting, and insight discovery. It consolidates data from 500+ sales and marketing sources to deliver in-depth insights through business intelligence and AI to optimize marketing efforts and drive better results.

Features

41 features across 15 categories

AI & Automation(1)

AI AgentsAIPremium

Autonomous marketing analytics teammates that use natural language to perform actions and automate up to 99.5% of routine analytics tasks

Also in: Ivanti, Ironclad, Chili Piper

API & Integration(1)

Improvado Management APIPremium

Manage Improvado instance without logging into UI - configure connections, build automations, or integrate into products

Dashboards & Visualization(3)

Custom Dashboard CustomizationPremium

In-depth dashboard customization options powered by Improvado's expertise in data modeling and visualization

Enterprise Dashboard TemplatesPremium

Enterprise-grade dashboard templates for Looker Studio, Tableau, and Power BI for marketing use cases

Pre-built BI Dashboards

Seamlessly connect advertising accounts to pre-built business intelligence dashboards for various marketing use cases

Also in: Conductor

Data Integration(9)

Custom Data DestinationsPremium

Push data to custom destinations beyond the 18+ pre-built data destinations

Custom Data PipelinesPremium

Improvado experts customize every stage of marketing data pipelines from custom data sources to dashboards

Custom Data SourcesPremium

Request custom data source connectors that Improvado will build for you

Data Extraction & Loading

Automatically centralize marketing data from 500+ sales and marketing sources with flexible storage options

Direct Push to Destination

Push data directly to destinations without intermediate storage

Flexible Data Storage Options

Extract data to hosted, managed, or owned storage, or push directly to destinations

Intermediate Storage

Support for hosted, managed, or owned intermediate storage for ETL pipelines

Multi-account Integration

Connect unlimited accounts per data source across 500+ supported sources

Pre-built Data Pipelines

Ready-made marketing intelligence recipes that enable quick setup of pre-configured data pipelines and dashboards

Data Processing(2)

Data Transformation

Transform raw data into analysis-ready insights across channels using pre-built or custom data models

Self-service No-code Data Transformation

Powerful data transformation UI to modify existing models or create custom ones without coding

Data Warehousing(1)

Marketing Intelligence for Data WarehousesAIPremium

Run marketing intelligence and AI Agents directly within Snowflake, BigQuery, MS SQL, or Databricks

Also in: Fivetran

Governance & Compliance(3)

Brand Safety MonitoringPremium

Ensure brand safety compliance through pre-built checks and monitoring

Marketing Data GovernancePremium

Monitor campaign compliance and health with custom rules and 250+ pre-built checks before, during, and after launch

Naming Conventions ModulePremium

Ensure consistent campaign naming across all ad platforms and accounts with continuous monitoring and validation

Monitoring & Analytics(3)

Alerts & Notifications

Receive timely alerts for campaign health issues and compliance violations

Campaign Performance Monitoring

Track real-time ad campaign performance, critical metrics and KPIs with alerts and compliance monitoring

KPI Health MonitoringPremium

Monitor KPI health and budget pacing with automated alerts and compliance checks

Also in: Gravitee, Ivanti, LastPass

Optimization(1)

Campaign OptimizationAI

Leverage 500+ pre-built API connectors and automated AI-powered insights to optimize campaigns

Organization & Management(1)

Workspaces

Organize and segment your marketing data and reporting across workspaces

Platform Management(1)

Multiple InstancesPremium

Deploy and manage multiple Improvado instances

Reporting(1)

Automated Marketing ReportingAI

Leverage AI-powered dashboards and insights to automate routine analytics reporting tasks

Security & Access Control(2)

SSO via Azure and OktaPremium

Single Sign-On authentication via Azure and Okta identity providers

SSO via Google

Single Sign-On authentication via Google accounts

Services(2)

Managed Services Lite

Included managed services with 10-20 hours per month depending on contract value

Professional ServicesPremium

Customize end-to-end marketing data pipeline and accelerate time to insights with expert services

Support(10)

10/5 Support (8-6 M-F)Premium

Business hours support Monday-Friday 8am-6pm

24/7 SupportPremium

Round-the-clock 24/7 customer support

Customer Help Center & Documentation

Comprehensive help center and documentation for all customer tiers

Customer Service Desk

Dedicated customer service desk support

Dedicated Customer Success ManagerPremium

Dedicated CSM support for Enterprise and Advanced plans

Named Customer Support EngineerPremium

Dedicated named support engineer for your account

Premium Customer SupportPremium

Enhanced premium customer support tier

Premium SLAsPremium

Premium service level agreements with faster response times

Standard Customer Support

Standard customer support available to all tiers

Standard SLAs

Standard service level agreements for support

Pricing

Growth

Custom
  • Up to 200 million data volume
  • Daily data refresh or up to hourly
  • Unlimited data sources (500+)
  • Unlimited accounts per data source
  • 500+ pre-built data sources
  • Max initial historical data per data source
  • Flexible data storage options
  • 18+ pre-built data destinations
  • 960 customization credits
  • Self-service no-code data transformation
  • 4 pre-built data pipelines and dashboards
  • 960 customization credits for custom pipelines
  • Marketing Intelligence add-on available
  • Marketing Data Governance add-on available
  • AI Agent add-on available
  • 4 dashboard templates
  • Custom dashboard add-on available
  • Improvado Management API (admin unlimited users)
  • SSO via Google
  • Up to 5 workspaces
  • SOC2 Type II compliance
  • HIPAA compliance
  • GDPR and CCPA compliance
  • Help center & documentation
  • Customer service desk
  • Standard customer support
  • Standard SLAs
  • 6 concurrent requests
  • 20 hours/month managed services
  • Growth support tier

Advanced

Custom
  • Up to 600 million data volume
  • Up to four times daily data refresh
  • Unlimited data sources (500+)
  • Unlimited accounts per data source
  • 500+ pre-built data sources
  • Custom data sources (credits apply)
  • Flexible data storage options
  • Intermediate storage (hosted, managed, or owned)
  • 18+ pre-built data destinations
  • Custom data destinations (credits apply)
  • 2 concurrent data destinations
  • 480 customization credits
  • Self-service no-code data transformation
  • 2 pre-built data pipelines and dashboards
  • 480 customization credits for custom pipelines
  • Marketing Intelligence for Data Warehouses add-on
  • Marketing Data Governance add-on
  • AI Agent add-on
  • 2 dashboard templates
  • Custom dashboard add-on
  • Improvado Management API
  • Admin unlimited users
  • SSO via Google
  • SSO via Azure and Okta add-on
  • Multiple instances add-on
  • Up to 3 workspaces
  • Alerts & notifications
  • SOC2 Type II compliance
  • HIPAA compliance
  • GDPR and CCPA compliance
  • Data processing location geo restriction
  • Dedicated Customer Success Manager
  • Help center & documentation
  • Customer service desk
  • Standard customer support
  • Standard SLAs
  • 10/5 Support (8-6 M-F)
  • Premium customer support add-on
  • Additional credits available
  • Managed Services Lite included
  • 4 concurrent requests
  • Premium SLAs add-on
  • Named support engineer add-on
  • 24/7 support add-on

Enterprise

Custom
  • Up to 1 billion data volume
  • Custom data sync frequency
  • Unlimited data sources (500+)
  • Unlimited accounts per data source
  • 500+ pre-built data sources
  • Custom data sources (credits apply)
  • Flexible data storage options
  • Intermediate storage (hosted, managed, or owned)
  • Direct push to data destination
  • Unlimited data destinations
  • 18+ pre-built data destinations
  • Custom data destinations (credits apply)
  • Unlimited concurrent data destinations
  • 240 customization credits
  • Self-service no-code data transformation
  • 1 pre-built data pipeline and dashboard
  • 240 customization credits for custom pipelines
  • Marketing Intelligence for Data Warehouses add-on
  • Complete Marketing Data Governance Package add-on
  • Naming Conventions Module add-on
  • AI Agent add-on
  • 1 dashboard template
  • Custom dashboard add-on
  • Improvado Management API
  • Admin unlimited users
  • SSO via Google
  • SSO via Azure and Okta
  • Multiple instances
  • Unlimited workspaces
  • Alerts & notifications
  • SOC2 Type II compliance
  • HIPAA compliance
  • GDPR and CCPA compliance
  • Data processing location geo restriction
  • Dedicated Customer Success Manager
  • Help center & documentation
  • Customer service desk
  • Standard customer support
  • Standard SLAs
  • 10/5 Support (8-6 M-F)
  • Premium SLAs
  • Named support engineer
  • 24/7 support add-on
  • 3 concurrent requests
  • Additional credits available
  • Managed Services Lite included
  • Professional services credits available

Cost Calculator

Pricing data not available for Improvado. Check their website for current pricing.

Build vs Buy

Should you build a Improvado alternative or buy the subscription? Estimate based on 41 features.

Buy Improvado

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$24,000
Maintenance$360/mo
3-year total$36,960
Dev time~2 months

Buying Improvado saves ~$36,960 over 3 years vs building.

Estimates based on 41 features and a BuildScore of 5/5. Actual costs vary.

Integrations

7 known integrations