Voluum
voluum.comBuild Difficulty: 5/5
Build a working replacement in a weekend with AI tools
Ad Tracker for Media Buyers
How to Replace VoluumOverview
Features
49 features across 13 categories
AI/Automation(1)
Machine learning algorithms that handle optimal traffic distribution for landing pages, offers, and paths
Analytics(3)
Tracking lifetime value and upsell conversions to calculate total value a single customer brings
Manually update cost data for campaigns
Track and report on various currencies
Automation(4)
Set up automated rules and alerts to pause campaigns, change bids, auto-update traffic costs without leaving Voluum
Set up campaign schedules and dayparting logic
Notifications generated when set conditions are met, accessible on desktop or mobile app
Auto-rules that pause campaigns on bot traffic, non-converting traffic, or dead offers
Infrastructure(1)
Store data on fastest servers and access high-volume stats quickly
Integration(5)
Deeper Facebook integration including ad/adset management and cost synchronization
Reliable cost synchronization via API even for platforms that don't support cost token
Advanced API capabilities to scale business faster with more requests per second and larger reports
Enables integration with data visualization tools like Google Looker, Microsoft Power BI, Tableau
Essential API functionalities for integration and automation
Optimization(4)
Bid-adjusting logic based on results to increase bids for traffic and reduce bids on non-converting placements
Algorithmic testing mechanism to automatically test new angles for websites
Support for dynamic content variations on landing pages
Flexible destination switching and weight-dependent traffic distribution between multiple page variants
Organization(1)
Use visual markers to organize and categorize campaigns
Reporting(4)
Complex reports with wide time-range and up to 4 grouping options delivered to email
Monitor over 30 metrics about each visit, click, and conversion for both paid and organic traffic in real time
30+ data points on each user-generated event with groupings, drill-downs, and customizable reports
Create auto-updating, customizable reports for partners or clients with live or static data sharing via link
Security(5)
Detect suspicious traffic automatically and easily spot sources of bad traffic, filter bot activity
Suite of tools that detect, catch, and filter out traffic with bot-like behavior patterns
Install bot traps on landing pages to detect and filter malicious traffic
Filter out certain IPs or user agents from campaigns
Protect landing pages from being stolen
Support(6)
In-panel chat support with Voluum team
Dedicated Technical Specialist to do initial account configuration
1-hour or 1-week onboarding call with Voluum specialists
Account support for Voluum and 3rd party tools
Personal introductions to companies, traffic providers, and agencies to scale business
Integrations with key players in iGaming space and business connections to help scale player acquisition
Targeting(2)
Traffic redirection logic based on visitor characteristics like GEO, device type, and language setting
Create whitelists or blacklists for targeted campaigns and bot traffic blocking
Team Management(2)
Grant partners and team members custom permissions and role-based access to campaigns and data
Separate campaigns into different working areas with different access levels and manageable groups
Tracking(11)
Track conversions with no delay and understand customer journey with correct conversion attribution
Make campaigns immune to cookie-blocking techniques using postbacks, API integrations, and 1st party cookies
Customize campaign flows and protect tracking domains with custom domain options
Get dedicated domains for flexibility in campaign setup
Direct tracking with scripts compliant with requirements of platforms such as Google or Meta
Track ad impressions across campaigns
Track all ad types including native, display, pop, email, search, push, social, and video ads in one place
Track multi-step funnels and customer journey
Track organic traffic in addition to paid advertising
Enables advanced traffic re-routing with redirect tracking mechanism
Server-to-server postback tracking with conversion type, payout, currency, and transaction ID info for reliable conversion tracking
Pricing
Individual
- ✓20 Active Campaigns
- ✓6 Months Data Retention
- ✓Up to 1,000,000 events
- ✓3 Custom Domains & 1 Dedicated Domain
- ✓24h SLA
- ✓14 days chat support
- ✓1-hour onboarding call
- ✓Standard API
- ✓Auto-rules & API Integrations (free up to 1k ad spend) & 10 Auto-rules
- ✓Rule-based traffic distribution
- ✓3 Workspaces
- ✓Traffic Distribution AI
- ✓Big Data Reports
- ✓Anti-Fraud Kit
- ✓Additional Users
Profit
- ✓20 Active Campaigns
- ✓6 Months Data Retention
- ✓Up to 1,000,000 events
- ✓3 Custom Domains & 1 Dedicated Domain
- ✓24h SLA
- ✓14 days chat support
- ✓1-hour onboarding call
- ✓Standard API
- ✓Auto-rules & API Integrations (free up to 1k ad spend) & 10 Auto-rules
- ✓Rule-based traffic distribution
- ✓3 Workspaces
- ✓Traffic Distribution AI
- ✓Big Data Reports
- ✓Anti-Fraud Kit
- ✓Additional Users
Scale
- ✓60 Active Campaigns
- ✓12 Months Data Retention
- ✓Up to 5,000,000 events
- ✓5 Custom Domains & 1 Dedicated Domain
- ✓12h SLA
- ✓1 month chat support
- ✓1-hour onboarding call
- ✓Standard API
- ✓Auto-rules & API Integrations (free up to 1k ad spend) & 20 Auto-rules
- ✓Rule-based traffic distribution
- ✓5 Workspaces
- ✓Traffic Distribution AI (landing page level)
- ✓1 Big Data Report
- ✓Anti-Fraud Kit
- ✓Additional Users
Start-up
- ✓100 Active Campaigns
- ✓12 Months Data Retention
- ✓Up to 10,000,000 events
- ✓9 Custom Domains & 1 Dedicated Domain
- ✓4h SLA
- ✓2 months chat support
- ✓1 week individual onboarding
- ✓Standard API
- ✓Cookieless Tracking
- ✓Auto-rules & API Integrations with FB Ads, Google Ads, TikTok (up to $15,000 included ad spend)
- ✓Rule-based traffic distribution
- ✓10 Workspaces
- ✓Traffic Distribution AI
- ✓5 Big Data Reports
- ✓Anti-Fraud Kit
- ✓2 Additional Users
Business
- ✓1-1 onboarding + 2 months chat support
- ✓4h SLA
- ✓12 Months Data Retention
- ✓Basic Voluum API
- ✓1 Additional & 1 Read-only User
- ✓Managed Setup (add-on)
- ✓Voluum Business Hub
- ✓Voluum iGaming Hub
- ✓Auto-rules & API Integrations with FB Ads, Google Ads, TikTok (up to $15,000 included ad spend)
- ✓Advanced Facebook Integration (add-on)
- ✓10M Events
- ✓AI-driven Traffic Distribution
- ✓Anti-Fraud Kit
- ✓10 Workspaces
- ✓5 Big Data Reports
- ✓10 Shared Reports
- ✓Scheduled reports for data visualization tools
Agency
- ✓Technical Account Management
- ✓2h SLA
- ✓18 Months Data Retention
- ✓Basic Voluum API
- ✓5 Additional & 8 Read-only Users
- ✓Managed Setup (add-on)
- ✓Voluum Business Hub
- ✓Voluum iGaming Hub
- ✓Auto-rules & API Integrations with FB Ads, Google Ads, TikTok (up to $30,000 included ad spend)
- ✓Advanced Facebook Integration (add-on)
- ✓25M Events
- ✓AI-driven Traffic Distribution
- ✓Anti-Fraud Kit
- ✓20 Workspaces
- ✓10 Big Data Reports
- ✓30 Shared Reports
- ✓Scheduled reports for data visualization tools
Enterprise
- ✓Technical Account Management
- ✓1h SLA
- ✓24 Months Data Retention
- ✓Extended Voluum API
- ✓10 Additional & 20 Read-only Users
- ✓Managed Setup (add-on)
- ✓Voluum iGaming Hub
- ✓Voluum Business Hub
- ✓Auto-rules & API Integrations with FB Ads, Google Ads, TikTok (up to $65,000 included ad spend)
- ✓Advanced Facebook Integration (included)
- ✓60M Events
- ✓AI-driven Traffic Distribution
- ✓Anti-Fraud Kit
- ✓40 Workspaces
- ✓30 Big Data Reports
- ✓50 Shared Reports
- ✓Scheduled reports for data visualization tools
Corporate
- ✓Technical Account Management
- ✓1h SLA
- ✓24 Months Data Retention
- ✓Extended Voluum API
- ✓50 Additional & 100 Read-only Users
- ✓Managed Setup (included, value $1000)
- ✓Voluum Business Hub
- ✓Voluum iGaming Hub
- ✓Auto-rules & API Integrations with FB Ads, Google Ads, TikTok (up to $1,000,000 included ad spend)
- ✓Advanced Facebook Integration (included)
- ✓200M Events
- ✓AI-driven Traffic Distribution
- ✓Anti-Fraud Kit
- ✓200 Workspaces
- ✓150 Big Data Reports
- ✓250 Shared Reports
- ✓Scheduled reports for data visualization tools
Executive
- ✓Technical Account Management
- ✓1h SLA
- ✓24 Months Data Retention
- ✓Extended Voluum API
- ✓100 Additional & 200 Read-only Users
- ✓Managed Setup (included, value $3000)
- ✓Voluum Business Hub
- ✓Voluum iGaming Hub
- ✓Auto-rules & API Integrations with FB Ads, Google Ads, TikTok
- ✓Advanced Facebook Integration (included)
- ✓Unlimited Events
- ✓AI-driven Traffic Distribution
- ✓Anti-Fraud Kit
- ✓Unlimited Workspaces
- ✓Unlimited Big Data Reports
- ✓Unlimited Shared Reports
- ✓Scheduled reports for data visualization tools
Cost Calculator
Pricing data not available for Voluum. Check their website for current pricing.
Build vs Buy
Should you build a Voluum alternative or buy the subscription? Estimate based on 49 features.
Buy Voluum
Better ValueBuild Your Own
Buying Voluum saves ~$36,960 over 3 years vs building.
Estimates based on 49 features and a BuildScore of 5/5. Actual costs vary.
Integrations
10 known integrations