Marin Software vs Voluum
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Marin Software offers more features (53 vs 49) and more integrations (23 vs 10). Starting price: Marin Software at $500/mo vs Voluum at Contact Sales. Marin Software has 53 unique features while Voluum has 49 unique features, with 0 features in common.
| Marin Software | Voluum | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 53 | 49 |
| AI-Powered Features | 13 | 2 |
| Starting Price | $500/mo | Contact Sales |
| Pricing Tiers | 3 | 9 |
| Integrations | 23 | 10 |
| Shared Features | 0 | |
| Shared Integrations | 2 | |
| Data Quality | 100% | 85% |
Feature Comparison by Category
AI (5 vs 0)
| Feature | Marin Software | Voluum |
|---|---|---|
| Anomaly Detector | ||
| Forecasting | ||
| Forecasting Models | ||
| Insights | ||
| Marin Advisor |
AI/Automation (0 vs 1)
| Feature | Marin Software | Voluum |
|---|---|---|
| Traffic Distribution AI |
Analytics (0 vs 3)
| Feature | Marin Software | Voluum |
|---|---|---|
| LTV Tracking | ||
| Manual Cost Updates | ||
| Multi-Currency Support |
Attribution (2 vs 0)
| Feature | Marin Software | Voluum |
|---|---|---|
| Amazon Attribution | ||
| Marin Attribution |
Audience Management (1 vs 0)
| Feature | Marin Software | Voluum |
|---|---|---|
| Audience Hub |
Automation (9 vs 4)
| Feature | Marin Software | Voluum |
|---|---|---|
| Ad Study Automation | ||
| Auto-Rules and Alerts | ||
| Bulk Uploads | ||
| Campaign Creation | ||
| Campaign Schedules | ||
| Dynamic Campaigns | ||
| Keyword Expansion | ||
| Marin Scripts | ||
| Multi-edit | ||
| Notifications and Mobile Alerts | ||
| Rules & Templates | ||
| Scheduled Actions | ||
| Stop Loss Rules |
Bidding (8 vs 0)
| Feature | Marin Software | Voluum |
|---|---|---|
| Awareness Targeting | ||
| Cooperative Bidding | ||
| Dynamic Actions | ||
| Dynamic Bidding Goals | ||
| Full-funnel Bidding | ||
| Inventory Bidding | ||
| Marin Bidding | ||
| Media Spend Bidding |
Budget Management (2 vs 0)
| Feature | Marin Software | Voluum |
|---|---|---|
| Budget Pacing | ||
| Dynamic Spend Allocation |
Data Management (2 vs 0)
| Feature | Marin Software | Voluum |
|---|---|---|
| Data Retention | ||
| Intraday Data |
Ecommerce (1 vs 0)
| Feature | Marin Software | Voluum |
|---|---|---|
| SmartFeed |
Enterprise (1 vs 0)
| Feature | Marin Software | Voluum |
|---|---|---|
| Scale |
Infrastructure (0 vs 1)
| Feature | Marin Software | Voluum |
|---|---|---|
| VIP Servers |
Integration (4 vs 5)
| Feature | Marin Software | Voluum |
|---|---|---|
| API Cost Synchronization | ||
| Advanced Facebook Integration | ||
| BI Connect | ||
| CRM Connect | ||
| Extended Voluum API | ||
| Publisher Integrations | ||
| Revenue Connect | ||
| Scheduled Reports | ||
| Standard API |
Optimization (0 vs 4)
| Feature | Marin Software | Voluum |
|---|---|---|
| Auto-Bidding | ||
| Automatic Split Testing | ||
| Dynamic Content on Landing Pages | ||
| Rotating Landing and Offer Pages |
Organization (0 vs 1)
| Feature | Marin Software | Voluum |
|---|---|---|
| Colorful Markers |
Planning (1 vs 0)
| Feature | Marin Software | Voluum |
|---|---|---|
| Marketing Calendar |
Reporting (13 vs 4)
| Feature | Marin Software | Voluum |
|---|---|---|
| Analytics Grid | ||
| Analytics to Action | ||
| Auto-populate Dimensions | ||
| Automation Impact Dashboard | ||
| Big Data Reports | ||
| Change Columns | ||
| Charting | ||
| Custom Metrics | ||
| Dimensions | ||
| Filters | ||
| Real-Time Reporting | ||
| Reporting | ||
| Reporting by Device | ||
| Robust Reporting | ||
| Saved Views |
Security (0 vs 5)
| Feature | Marin Software | Voluum |
|---|---|---|
| Anti-Fraud Kit | ||
| Bot Monitoring and Filtering | ||
| Bot Traps | ||
| IP and User Agent Filtering | ||
| Lander Protection |
Services (2 vs 0)
| Feature | Marin Software | Voluum |
|---|---|---|
| Managed Services | ||
| Marin for Agencies |
Social Media (1 vs 0)
| Feature | Marin Software | Voluum |
|---|---|---|
| Message Booster |
Support (0 vs 6)
| Feature | Marin Software | Voluum |
|---|---|---|
| Chat Support | ||
| Managed Setup | ||
| Onboarding Call | ||
| Technical Account Management | ||
| Voluum Business Hub | ||
| Voluum iGaming Hub |
Targeting (0 vs 2)
| Feature | Marin Software | Voluum |
|---|---|---|
| Rule-Based Retargeting | ||
| Whitelist/Blacklist Creation |
Team Management (0 vs 2)
| Feature | Marin Software | Voluum |
|---|---|---|
| Multi-User Access | ||
| Workspaces |
Tracking (1 vs 11)
| Feature | Marin Software | Voluum |
|---|---|---|
| Conversion Attribution | ||
| Cookieless Tracking | ||
| Custom Domains | ||
| Dedicated Domains | ||
| Direct Tracking Scripts | ||
| Impression Tracking | ||
| Multi-Channel Ad Tracking | ||
| Multi-Step Funnel Tracking | ||
| Organic Traffic Tracking | ||
| Redirect Tracking | ||
| S2S Postback Tracking | ||
| URL Builder |
Unique Features
Only in Marin Software (53)
Anomaly Detector
Forecasting
Forecasting Models
Insights
Marin Advisor
Amazon Attribution
Marin Attribution
Audience Hub
Ad Study Automation
Bulk Uploads
Campaign Creation
Dynamic Campaigns
Keyword Expansion
Marin Scripts
Multi-edit
Rules & Templates
Scheduled Actions
Awareness Targeting
Cooperative Bidding
Dynamic Actions
+ 33 more unique features
Only in Voluum (49)
Traffic Distribution AI
LTV Tracking
Manual Cost Updates
Multi-Currency Support
Auto-Rules and Alerts
Campaign Schedules
Notifications and Mobile Alerts
Stop Loss Rules
VIP Servers
Advanced Facebook Integration
API Cost Synchronization
Extended Voluum API
Scheduled Reports
Standard API
Auto-Bidding
Automatic Split Testing
Dynamic Content on Landing Pages
Rotating Landing and Offer Pages
Colorful Markers
Big Data Reports
+ 29 more unique features
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