SaaSipedia

Pinterest Business

business.pinterest.com
Social Media Management
Weekend Project

Grow your business on Pinterest

How to Replace Pinterest Business
Compare:vs SocialPilotvs Zoho Socialvs Onlypult

Overview

Pinterest Business is a marketing platform where businesses can reach audiences at every stage of the consumer journey through ads and marketing tools. It allows brands to build awareness, drive consideration, and achieve conversions by connecting with users actively seeking new products and ideas. The platform offers free business accounts with access to ads, analytics, and shopping features.

Features

17 features across 10 categories

AI/Automation(1)

Pinterest Performance+AIPremium

AI and automation tools for optimizing ad performance

Also in: QuickBooks, Filecamp, Orange Logic

Advertising(3)

Idea Ads

Advertising format to share ideas and connect with new customers

Image Ads

Image-based advertising format to build awareness and tell brand story

Premiere Spotlight Video

Video advertising format to showcase products and brands

Also in: Unbounce, Meta for Business, Google Marketing Platform

Analytics(1)

Custom Audience Insights

Detailed audience analytics and targeting capabilities

Also in: Hugging Face, Notion, Smartsheet

Campaign Management(3)

Awareness Campaigns

Campaign objective to build awareness and grow reach for brands or products

Consideration Campaigns

Campaign objective to drive consideration and engagement

Conversion Campaigns

Campaign objective to drive sales and conversions

Also in: Sendible, Moosend, Lytics

Core(2)

Account Conversion

Ability to convert existing personal Pinterest account to business account

Business Account

Free account that unlocks full suite of business tools including ads, analytics, and custom audience insights

Also in: Insider CDP, Ironclad, Hunter

E-commerce(2)

Shopping Ads

Advertising format designed to facilitate product shopping and sales

Shopping Features

Integrated shopping capabilities allowing products to fit naturally into user experience

Also in: Squarespace, Planoly, Later

Education(1)

Pinterest Academy

Free learning platform offering courses, webinars, and badges for advertising training

Also in: Ironclad, Moz, Wagmo

Insights(2)

Pinterest Palette™

Color forecast and trending colors insights

Pinterest Predicts™

Annual trend report providing insights into top trends for upcoming year

Also in: Directus, Talkwalker, Sprinklr

Reporting(1)

Analytics

Tools to measure and track advertising performance and audience insights

Support(1)

Account Consultation

Free personalized consultation with account team for campaign optimization and strategy

Pricing

Business Account

Popular
Free
  • ✓Business Account
  • ✓Ads Access
  • ✓Analytics
  • ✓Custom Audience Insights
  • ✓Shopping Features
  • ✓Pinterest Academy
  • ✓Account Consultation

Cost Calculator

Pricing data not available for Pinterest Business. Check their website for current pricing.

Build vs Buy

Should you build a Pinterest Business alternative or buy the subscription? Estimate based on 17 features.

Buy Pinterest Business

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$12,000
Maintenance$180/mo
3-year total$18,480
Dev time~1 months

Buying Pinterest Business saves ~$18,480 over 3 years vs building.

Estimates based on 17 features and a BuildScore of 5/5. Actual costs vary.