How to Build Your Own Voluum
Replace Voluum with a custom build. Ad Tracker for Media Buyers
Build Difficulty: 5/5
Build a working replacement in a weekend with AI tools
Estimated Timeline
Based on 49 features at Weekend Project difficulty, expect about One weekend with AI-assisted development.
Recommended Tech Stack
Full-stack React framework with API routes and server components
PostgreSQL database, auth, and real-time subscriptions
Utility-first styling for rapid UI development
Transactional and marketing email delivery
Key Features to Replicate
Top features across 8 categories. See all 49 features
Tracking(11 features)
Track conversions with no delay and understand customer journey with correct conversion attribution
Make campaigns immune to cookie-blocking techniques using postbacks, API integrations, and 1st party cookies
Customize campaign flows and protect tracking domains with custom domain options
Get dedicated domains for flexibility in campaign setup
Direct tracking with scripts compliant with requirements of platforms such as Google or Meta
+6 more in this category
Support(6 features)
In-panel chat support with Voluum team
Dedicated Technical Specialist to do initial account configuration
1-hour or 1-week onboarding call with Voluum specialists
Account support for Voluum and 3rd party tools
Personal introductions to companies, traffic providers, and agencies to scale business
+1 more in this category
Integration(5 features)
Deeper Facebook integration including ad/adset management and cost synchronization
Reliable cost synchronization via API even for platforms that don't support cost token
Advanced API capabilities to scale business faster with more requests per second and larger reports
Enables integration with data visualization tools like Google Looker, Microsoft Power BI, Tableau
Essential API functionalities for integration and automation
Security(5 features)
Detect suspicious traffic automatically and easily spot sources of bad traffic, filter bot activity
Suite of tools that detect, catch, and filter out traffic with bot-like behavior patterns
Install bot traps on landing pages to detect and filter malicious traffic
Filter out certain IPs or user agents from campaigns
Protect landing pages from being stolen
Automation(4 features)
Set up automated rules and alerts to pause campaigns, change bids, auto-update traffic costs without leaving Voluum
Set up campaign schedules and dayparting logic
Notifications generated when set conditions are met, accessible on desktop or mobile app
Auto-rules that pause campaigns on bot traffic, non-converting traffic, or dead offers
Optimization(4 features)
Bid-adjusting logic based on results to increase bids for traffic and reduce bids on non-converting placements
Algorithmic testing mechanism to automatically test new angles for websites
Support for dynamic content variations on landing pages
Flexible destination switching and weight-dependent traffic distribution between multiple page variants
Reporting(4 features)
Complex reports with wide time-range and up to 4 grouping options delivered to email
Monitor over 30 metrics about each visit, click, and conversion for both paid and organic traffic in real time
30+ data points on each user-generated event with groupings, drill-downs, and customizable reports
Create auto-updating, customizable reports for partners or clients with live or static data sharing via link
Analytics(3 features)
Tracking lifetime value and upsell conversions to calculate total value a single customer brings
Manually update cost data for campaigns
Track and report on various currencies
Cost Calculator
Pricing data not available for Voluum. Check their website for current pricing.