SaaSipedia

Roku Advertising

advertising.roku.com
Marketing Automation
Weekend Project

It's all on Roku

How to Replace Roku Advertising
Compare:vs DashThisvs Hippo Videovs Marin Software

Overview

Roku Advertising is a streaming TV advertising platform that enables brands to reach audiences across multiple streaming apps and channels with targeted, performance-driven ads. The platform combines authenticated user data with creative ad formats and comprehensive measurement tools to deliver results across the TV streaming ecosystem.

Features

12 features across 7 categories

Analytics(2)

Performance Measurement

Comprehensive measurement and insights from top-of-funnel performance through lower-funnel sales tracking

Streaming Analytics

Insights and analysis tracking emerging patterns in streaming entertainment, sports, and search

Also in: Hugging Face, Notion, Smartsheet

Campaign Management(2)

Holistic Campaign Management

Complete campaign visibility and management capabilities including household frequency insights

Roku Ads Manager

A powerful platform for managing streaming TV advertising campaigns with creative canvas and performance capabilities

Also in: Sendible, Moosend, Lytics

Creative(3)

Branded Takeover CampaignsPremium

Ability to create fully branded takeovers of Roku City for immersive brand experiences

Creative Canvas

TV's most creative canvas for designing and delivering innovative ad formats

Interactive Ad Experiences

Surround TV moments with delightful ad experiences and interactivity that convert attention into intention

Also in: StackAdapt, Quantcast, Taboola

Education(1)

Educational Resources

Content and guides designed to help advertisers become experts on streaming advertising

Also in: Ironclad, Moz, Wagmo

Integrations(1)

Marketing Platform Integrations

Partnerships with dozens of leading marketing and advertising platforms for unrivaled insights

Also in: ReadMe, Hugging Face, Setmore

Reach(1)

Multi-Channel Reach

Access to massive reach across multiple streaming apps and channels on Roku devices

Targeting(2)

Authenticated User Data

Every user in the Roku Experience is logged in, providing precision targeting combined with peak TV reach

Household Frequency Management

Track and optimize ad frequency at the household level to minimize overexposure and improve performance

Also in: Klaviyo, OneSignal, Moosend

Cost Calculator

Pricing data not available for Roku Advertising. Check their website for current pricing.

Build vs Buy

Should you build a Roku Advertising alternative or buy the subscription? Estimate based on 12 features.

Buy Roku Advertising

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$12,000
Maintenance$180/mo
3-year total$18,480
Dev time~1 months

Buying Roku Advertising saves ~$18,480 over 3 years vs building.

Estimates based on 12 features and a BuildScore of 5/5. Actual costs vary.

Integrations

1 known integrations

Leading Marketing and Advertising Platforms