How to Build Your Own Roku Advertising
Replace Roku Advertising with a custom build. It's all on Roku
Build Difficulty: 5/5
Build a working replacement in a weekend with AI tools
Estimated Timeline
Based on 12 features at Weekend Project difficulty, expect about One weekend with AI-assisted development.
Recommended Tech Stack
Full-stack React framework with API routes and server components
PostgreSQL database, auth, and real-time subscriptions
Utility-first styling for rapid UI development
Transactional and marketing email delivery
Key Features to Replicate
Top features across 7 categories. See all 12 features
Creative(3 features)
Ability to create fully branded takeovers of Roku City for immersive brand experiences
TV's most creative canvas for designing and delivering innovative ad formats
Surround TV moments with delightful ad experiences and interactivity that convert attention into intention
Analytics(2 features)
Comprehensive measurement and insights from top-of-funnel performance through lower-funnel sales tracking
Insights and analysis tracking emerging patterns in streaming entertainment, sports, and search
Campaign Management(2 features)
Complete campaign visibility and management capabilities including household frequency insights
A powerful platform for managing streaming TV advertising campaigns with creative canvas and performance capabilities
Targeting(2 features)
Every user in the Roku Experience is logged in, providing precision targeting combined with peak TV reach
Track and optimize ad frequency at the household level to minimize overexposure and improve performance
Education(1 features)
Content and guides designed to help advertisers become experts on streaming advertising
Integrations(1 features)
Partnerships with dozens of leading marketing and advertising platforms for unrivaled insights
Reach(1 features)
Access to massive reach across multiple streaming apps and channels on Roku devices
Cost Calculator
Pricing data not available for Roku Advertising. Check their website for current pricing.