Sendlane

sendlane.com
Marketing Automation
Weekend Project

Unified Email, SMS, Reviews & Forms

How to Replace Sendlane

Overview

Sendlane is a unified retention marketing platform that combines email, SMS, forms, and reviews management in a single platform with centralized customer data. It enables eCommerce businesses to create personalized multi-channel automations and drive customer lifetime value through data-driven campaigns.

Features

48 features across 23 categories

AI & Machine Learning(1)

Machine Learning Open PredictabilityAI

AI-powered prediction of email open rates

API & Integrations(1)

Open API Access

Open API for custom integrations and development

Automation(7)

Abandoned Cart Recovery

Automated workflows to recover abandoned shopping carts

Back-in-Stock Notifications

Automated notifications when products are back in stock

Behavior Based Marketing Automation

Automations triggered by customer behavior

Event Based Marketing Automation

Automations based on customer events

Multi-Channel Automations

Automated workflows across email and SMS channels

Promotional Campaigns

Automated promotional email and SMS campaigns

Trigger Based Marketing Automation

Automations triggered by specific events

Also in: monday.com, Notion, Airtable

Contacts Management(1)

Unlimited Contacts

Pay for sends, not profiles - unlimited contacts included

Data Management(4)

Automated List Hygiene

Automatic list cleaning and validation

Centralized Customer Data Hub

Unified data repository combining click rates, products purchased, revenue attribution, and more

Import & Export Contacts

Import and export contact lists

Tags & Custom Fields

Tag contacts and create custom data fields

Also in: monday.com, Notion, Airtable

Deliverability(2)

Dedicated IPPremium

Dedicated IP address for sending emails

Proactive Deliverability MonitoringPremium

Proactive monitoring of email deliverability rates

Email Delivery(1)

Tier 1 ESP Sending

Sending through Tier 1 Email Service Provider infrastructure

Also in: Sendy, Mautic, Mad Mimi

Email Editor(2)

Drag-and-Drop Visual Email Builder

Create emails visually without coding

Real Time HTML Email Builder

Build emails with real-time HTML editing capabilities

Also in: Resend

Email Management(1)

Unlimited Sender Profiles

Create unlimited sender email profiles

Email Marketing(1)

Campaigns & Newsletters

Create and send email campaigns and newsletters

Integrations(8)

Deep Data Integration to ClickBank

Deep integration with ClickBank for data synchronization

Deep Data Integration to Miva

Deep integration with Miva for data synchronization

Deep Data Integration to OneClick

Deep integration with OneClick for data synchronization

Deep Data Integration to Shopify

Deep integration with Shopify for data synchronization

Deep Data Integration to Smile.io

Deep integration with Smile.io for data synchronization

Deep Data Integration to WooCommerce

Deep integration with WooCommerce for data synchronization

Facebook Custom Audiences

Sync audiences to Facebook Custom Audiences

Zapier Integration

Integration with 2,000+ apps via Zapier

Lead Capture(1)

Forms & Pop-ups

Advanced forms and intelligent pop-ups to convert visitors into customers

Onboarding(1)

White Glove MigrationPremium

Assisted migration from previous email marketing platform

Reporting & Analytics(3)

Real-Time Analytics

Real-time data and analytics dashboards

Revenue Attribution Tracking

Monitor revenue attribution from email and SMS campaigns

ROI & Conversion Tracking

Track ROI and conversion metrics from campaigns

Reviews Management(1)

Reviews Collection

Collect and manage customer reviews

SMS(1)

SMS Marketing

Send SMS messages to customers with direct rate pricing

Segmentation(2)

Audiences

Create and manage customer audiences for targeting

Multivariable Segmentation

Advanced audience segmentation using multiple variables

Support(5)

24/7 Customer Support

Round-the-clock customer support via chat and email

AI-Powered Chat SupportAI

AI assistance available 24/7/365 when live support is offline

Dedicated Customer Success ManagerPremium

Assigned customer success manager for enterprise customers

Personal Slack ChannelPremium

Dedicated Slack channel for enterprise customer communication

Program ReviewsPremium

Regular program review meetings with support team

Team Management(1)

Multi-User Access

Multiple team members can access account

Templates(1)

Email Template Library

Pre-built email templates for quick campaign creation

Templates & Workflows(1)

Pre-Built Automation Funnels

Pre-configured automation workflows

Testing & Optimization(1)

Multivariate Testing

A/B and multivariate testing for campaigns

Tracking & Analytics(1)

Beacon Website Tracking

Track visitor behavior on website

Pricing

Professional

$100/month base (pay for sends, not profiles)
  • Unlimited Profiles
  • 24/7/365 chat support
  • Sending from Tier 1 ESP
  • Proactive deliverability monitoring
  • Assisted onboarding support
  • Access to 24/7/365 customer support
  • Campaigns & Newsletters
  • Drag-and-Drop Visual Email Builder
  • Real Time HTML Email Builder
  • Email Template Library
  • Intelligent Pop ups & Forms
  • Real Time Data & Analytics
  • Tags & Custom Fields
  • Import & Export Contacts
  • Pre-Built Automation Funnels
  • Experiments Multivariate Testing
  • Unlimited Sender Profiles
  • Pre-Built Email Templates
  • Behavior Based Marketing Automation
  • Trigger Based Marketing Automation
  • Event Based Marketing Automation
  • ROI & Conversion Tracking
  • Automated List Hygiene
  • Machine Learning Open Predictability
  • Beacon Website Tracking
  • Multivariable Segmentation
  • Multi-User Access
  • Deep Data Integration to Shopify
  • Deep Data Integration to WooCommerce
  • Deep Data Integration to ClickBank
  • Deep Data Integration to Miva
  • Deep Data Integration to Smile.io
  • Deep Data Integration to OneClick
  • Integrations (2,000+ apps with Zapier)
  • Facebook Custom Audiences
  • Open API Access

Professional Plus

Custom pricing
  • Dedicated Customer Success Manager
  • Program reviews 1x/month
  • Knowledgebase/videos webinars
  • All Professional features

Enterprise

Custom pricing
  • Dedicated Customer Success Manager
  • Program reviews 1x/month
  • Knowledgebase/videos webinars
  • Personal Slack channel
  • Program reviews 2x/month
  • White-glove custom onboarding
  • Assisted migration
  • Custom onboarding with implementation partner
  • Exporting & importing contacts
  • Assisted integration
  • All Professional features

Enterprise Plus

Custom pricing
  • Dedicated Customer Success Manager
  • Program reviews 1x/month
  • Knowledgebase/videos webinars
  • Personal Slack channel
  • Program reviews 2x/month
  • Program review calls 1x/week
  • Quarterly business reviews
  • Direct line to in-house deliverability resources
  • Dedicated IP
  • White-glove custom onboarding
  • Custom onboarding with implementation partner
  • Exporting & importing contacts
  • Integration configuration
  • All Professional features

Cost Calculator

Keep Paying Sendlane

Monthly$100/mo
Yearly$1.2k/yr
5-Year Total$6k

Build It Yourself

Est. Build Time~4 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 YearSave $960
SaaS
$1.2k
DIY
$240
3 YearsSave $2.9k
SaaS
$3.6k
DIY
$720
5 YearsSave $4.8k
SaaS
$6k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 48 features at very easy complexity.

Build vs Buy

Should you build a Sendlane alternative or buy the subscription? Estimate based on 48 features.

Buy Sendlane

Better Value
Monthly cost$1,000/mo
3-year total$36,000
Time to deployDays

Build Your Own

Development cost$24,000
Maintenance$360/mo
3-year total$36,960
Dev time~2 months

Buying Sendlane saves ~$960 over 3 years vs building.

Estimates based on 48 features and a BuildScore of 5/5. Actual costs vary.

Integrations

22 known integrations

3D CartBigCommerceClickBankClickFunnelsECWIDFacebook Custom AudiencesMagentoMiva MerchantOneClickOpen CartPrestashopSalesforce Commerce CloudShopifyShopify PlusSmile.ioSquarespaceStripeVolusionWeb Shop ManagerWixWooCommerceZapier