Mautic

mautic.org
Marketing Automation
Weekend Project

Free your marketing

How to Replace Mautic

Overview

Mautic is the world's largest open source marketing automation platform that enables organizations to grow by automating marketing campaigns and lead nurturing. It provides true data sovereignty with self-hosting capabilities, avoiding vendor lock-in while ensuring compliance with data privacy legislation worldwide. With 40,000+ companies using it, Mautic offers powerful automation features including campaign building, email marketing, lead scoring, and analytics.

Features

26 features across 17 categories

AI(1)

Mautic with AIAI

AI-powered features to drive greater engagement for marketing operations

Also in: monday.com, Notion, Airtable

Analytics(2)

Analytics

Data-driven insights and reporting focused on privacy and compliance to inform marketing decisions across the organization

Web Tracking

Gather valuable insights about visitor behavior while maintaining data privacy and compliance standards

Also in: Hugging Face, Notion, Smartsheet

Automation(1)

Campaign Builder

Intuitive drag-and-drop interface for building complex marketing campaigns with easy design and optimization

Also in: monday.com, Notion, Airtable

Compliance(1)

Data Privacy Compliance

Ensures marketing efforts comply with GDPR, CCPA, and other international privacy laws

Also in: Insider CDP, Airtable, 1Password

Email Delivery(3)

Dedicated IPPremium

Dedicated IP address for email sending available in Professional and Enterprise tiers

Sending Reputation MonitoringPremium

Monitor and maintain email sending reputation across all managed hosting tiers

Shared IPPremium

Shared IP address for email sending with high deliverability in Essential tier

Email Marketing(3)

Email Builder

Powerful drag-and-drop email creation tool with optimization for mobile and cross-client compatibility

Email Marketing

Create, personalize and A/B test marketing and transactional emails with drag-and-drop interface

Email Service

Included email delivery service with high deliverability, sending reputation monitoring, and optimization

Also in: Writesonic, Visme, WordPress.com

Engagement(1)

Gamification

Drive lead acquisition through gamification features as demonstrated in financial services case study

Extensibility(1)

Plugin Ecosystem

Extendable via many plugins allowing limitless customization and adaptation to specific organizational needs

Also in: Labelbox, Obsidian, WordPress.com

Forms(1)

Form Builder

Powerful form builder enabling embedding on landing pages, websites, applications, and popup modals

Integration(3)

Custom Plugin SupportPremium

Support for custom plugins available in Enterprise tier

Integrations

Extensive integration capabilities to enhance and connect marketing ecosystem with third-party tools

REST API

Powerful REST API enabling developers to create bespoke integrations for seamless marketing ecosystem connection

Landing Pages(1)

Landing Page Builder

Create targeted landing pages to attract and engage ideal prospects with personalized messaging

Lead Management(2)

Lead Nurturing

Automate and optimize the lead journey from capture to conversion, enhancing marketing efficiency and effectiveness

Point Scoring

Customizable lead scoring system to identify and focus on high-quality prospects

Optimization(1)

A/B Testing

Test different email and campaign variations to optimize performance and engagement

Personalization(1)

Dynamic ContentPremium

Advanced workflows for delivering personalized content based on contact data and behavior

Security(2)

Data Sovereignty

Self-hosting capabilities allowing full control and ownership of data with flexible hosting options avoiding vendor lock-in

Enterprise-grade SecurityPremium

Advanced security features including SSO available in Enterprise tier

Services(1)

Custom DevelopmentPremium

Custom development services available in Professional tier

Support(1)

Dedicated Support ManagerPremium

Dedicated support manager access available in Professional and Enterprise tiers

Pricing

Mautic Essential

From €247.50/mo (billed annually)
  • Specialized Mautic hosting (shared)
  • Standard workflows
  • Full data ownership
  • Easy to move away
  • Email service included
  • Shared IP
  • High deliverability
  • Sending reputation monitoring
  • Deliverability optimization
  • Up to 50K emails a month
  • Up to 50K contacts
  • Up to 100 emails/minute

Mautic Professional

From €1237/mo
  • Specialized Mautic hosting (dedicated)
  • Dynamic content & advanced workflows
  • Dedicated support manager
  • Custom development possible
  • Standard security
  • Email service included
  • Dedicated IP
  • High deliverability
  • Sending reputation monitoring
  • Deliverability optimization
  • From 50K emails a month
  • From 50K contacts
  • Extendable up to 3M
  • Up to 2,000 emails/minute

Mautic Enterprise

Custom pricing
  • Specialized Mautic hosting (dedicated)
  • Dedicated support manager
  • Dedicated infrastructure
  • Custom email provider support
  • Custom plugin support
  • Enterprise-grade security + SSO
  • Email service included
  • Dedicated IP
  • High deliverability
  • Sending reputation monitoring
  • Deliverability optimization
  • Up to 6M emails a month
  • Up to 4,000 emails/minute

Cost Calculator

Keep Paying Mautic

Monthly$275/mo
Yearly$3.3k/yr
5-Year Total$16.5k

Build It Yourself

Est. Build Time~2 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 YearSave $3.1k
SaaS
$3.3k
DIY
$240
3 YearsSave $9.2k
SaaS
$9.9k
DIY
$720
5 YearsSave $15.3k
SaaS
$16.5k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 26 features at very easy complexity.

Build vs Buy

Should you build a Mautic alternative or buy the subscription? Estimate based on 26 features.

Buy Mautic

Monthly cost$2,750/mo
3-year total$99,000
Time to deployDays

Build Your Own

Better Value
Development cost$12,000
Maintenance$180/mo
3-year total$18,480
Dev time~1 months

Building could save ~$80,520 over 3 years.

Estimates based on 26 features and a BuildScore of 5/5. Actual costs vary.

Integrations

2 known integrations

Custom email providerDrupal